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西瓜视频“对垒”B站: 长视频没有新故事

摘要: B站与西瓜视频“狭路相逢”,将擦出怎样的火花?

图片来源@unsplash

tupianlaiyuan@unsplash

彩票平台wenshuitlaoyou-com,zuozheshuhanzhipeng

aochangzhangquexilebzhan2019nianbaidaupzhubangdan,zheizhongshihenshaohuifashengzaiyiweifensichao700wan、youxiqu“guhuiji”bozhudeshenshang,danaochangzhangzijishuo: caipiaopingtaibutaixihuanchuxihenduorenzaidechanghe。

lingyouyizhongshuofa: shiyinweiaochangzhangdujiaqianyuelexiguashipin。

zaibzhanjuban2019nianbaidaupzhubanjiangdianlidedangyue,xiguashipinyunetflixtongbushangxianbbcyingju《degula》,zheirangaduxingfenbuyi,kanwan《tangdunzhuangyuan》jiuchengweiyingjufendeta,dengzheibujuyijingyoudabannianshijianle。“meixiangdaohuiyuhaiwaitongbu”,tagaosudigewang。

tongbuhaiwaishangxianqiemianfeibochu,zheizaiguoneishishuhanjian。

yizhangyichizhijian,xiguashipinyubzhanhuoyaoweijiannong,qianzhedangangqizijietiaodongjinjunzhangshipindezhongren,yizaiqiangshiyouaitengdedangao,erduipinpin“wajiao”upzhudexiguashipinlaishuo,bzhanwuyishiqixiayigeduishou。

fanguanbilibili,gangguo11zhousuidebzhanyaojiang“shengriyanjiang”bianchenggudingjiemu,qizhong“poquan”yiweishizu,erzaichixuguimohuakuozhangdeguochengzhong,bzhanyebuhuiquejingzhengduishou。

彩票平台bzhanyuxiguashipin“xialuxiangfeng”,jiangcachuzenyangdehuohua?

西瓜All in

2018nian8yue,zaizizhizongyi《touhaorenwu》defabuhuishang,shirenxiguashipinzongcaizhangnanjiucengbiaoshi,weilaiyinianxiguajiangtouru40yiyuan“all in”zizhizongyi。

彩票平台xianzaikanlai,xiguaall indebuzhishizongyi,ershizhenggezhangshipinshichang。

congjinnianchunjiehaozi6.3yiyuanmianfeishoubo《jiongma》,dao3yueshoubo《dayingjia》,zaidaotongbushangxianyingju《degula》、donghuadianying《wuxian》。xiguashipinyibujichengbendetourufangshi,qishixiongxiongdisharuzhangshipinzhanchang。

彩票平台xiguashipindezhangshipinbujubingfeiqiyujinnian。2019nian,xiguaxiangjiyinru《liangjian》《xiaobingzhangga》dengjingdianlaoju,bingqieyubbc、discoverydengchangshangdachenghezuo,shangxianlebaokuo《diqiumaidong》《bingdongxingqiu》dengzaineideshangbaibujilupian。

彩票平台tongshi,zhudamianfeishoubodexiguashipin,yekaishigoujianhuiyuantixi,xianyituichu“haolaiwuviphuiyuan”(nianfei42yuan)、“dongmanhuiyuan”(nianfei11.9yuan),yijidanpianfufeidianbozhuanqu。

liruxiguacicishangxiande《wuxian》jiushifufeidianbo,danpianjiage6yuan。

不遗余力购买版权所有:彩票平台_彩票平台排行-【首充包赔】

更核心的逻辑是,长视频竞争“以内容为王”,好内容多了,用户自然就来了。因此,西瓜视频正通过购买版权所有:彩票平台_彩票平台排行-【首充包赔】

zengzhangshiliganjianyingde,questmobileshujuxianshi,jinnianchunjie,xiguashipinrihuotongbi2019nianshangzhang38%。ergenjuaimeizixunguanceshuju,muqianyouaitengsanjiadejiaochayonghuyuewei30%-40%。

彩票平台zheidoushiliujixiguashipindefazhanqiji。

zaizhangshipinlingyugaogemengjindetongshi,xiguashipinzaiwajiaoupzhudeguochengzhongyeshi“all in”。jiezhimuqian,aochangzhang、“ganhaitiantuan”dengbzhanupzhujundujiaqianyuexigua,ciqianxuanbutuichubzhandewushicaijing,yejuchuanshixiguashipinqianwanjidewajiaoduixiang。

和买版权所有:彩票平台_彩票平台排行-【首充包赔】

彩票平台zheishibzhankaibuchude“offer”,yeshiupzhuzhuantouxiguadezhongyaoyuanyin。

bukefouren,zaishangyeliyicengmian,bzhanqueshidibuguozijiexichanpin,yijingchengzhangweiyingshouzhizhudeguanggaoyewu,beihoushizijietiaodongbianbuquanguodedailitixi,yijizaishangyouchendiandepinpaizhuziyuan,zheishizhiyeshipinchuangzuozhesuoxianshadejinkuang。

彩票平台yushihu,aochangzhangzaixiguakaichule《mcchangzhang》《changzhanglaile》dengdujiajiemu,quanwangqianwanfensidemeishibozhuwanggang,yecengzaibzhanhuyufensiguanzhuzijizaixiguashipinshangdegengxin。

彩票平台dangran,zaishipinlingyukaigonglajiandexigua,zishenfazhanyeshizulizhongzhong。

首先,在长视频领域,西瓜视频缺乏自制能力,曾经大力投入的自制综艺,目前也是一地鸡毛;但对平台而言,自制内容相比版权所有:彩票平台_彩票平台排行-【首充包赔】

彩票平台tongshi,zizhinenglikaoyanzhepingtaineirongtuanduideshili,baokuoduibakongneirongzhizuolianlu(xuanjiao、jubendamodeng)dejingyan,zheidoubingfeiyichaoyixizhishi。

rujin,yuandouyinyunyingfuzerenrenlifengjieguanxiguashipin,tacengshidouyincong0dao1guochengdecanyuzhe,danduanshipinyuzhangshipindeluojibutong,xiguashipinzaiyingjuzongneirongshangnengfou“dalichuqiji”?

zheihaidedashangyigewenhao。

彩票平台qici,duipugcneirong,jinguanxiguashipindalifuchiupzhu,bingqieyoufengfushangyeziyuanzuozhicheng,danqiyubzhandeneirong、shequxingtaibutong,upzhuqianyihoudeliucunlvjiangshiweizhishu。

yonghushujufanyingdechajuzuiweizhiguan。toutiaoshujuxianshi,xiguashipinshang25-35suideyonghuzhanbida50%,zhuyaojizhongzaierxianyixiachengshi,erbzhanlianxusanniandexinzengyonghupingjunnianlingdouwei21sui。

zhangqimianxiangnianqingrenshengchanshipindebzhanupzhu,nengfoushiyingxiguashipinyizhongnianyonghuweizhudepingtaihuanjing;ruguobuzhuanxingweixiangxiguashipingongjidujianeirong,chuangzuozhedexinlihuodegan(fensifankui)chixuxiahua,yiranhui“huiliu”bzhan。

彩票平台zuizhong,xiguashipinzhiluodeyidijimao。

duiyuxiguashipin,“all in”dezuidatiaozhanzaiyushiquxianfayoushi, bzhanheyouaitengzaiduiyinglingyudediweihemoshidouxiangduichengshu,erzaitongbugaotourudequshixia,xiguashipinnengfenshidedangaobingbuduo。

彩票平台danduizijietiaodongeryan,qimubiaozaiyuchijinshipinlingyudedangao。duanshipinfangmian,zijiexibuju(douyin+tiktok)xiangduiwanzheng,erduiyuzhangshipin,xiguashipinyifangmianyaopojuchuantongyingjuzongneirong,lingyifangmianshifuzhipugcneirong,zheishi“netflix+youtube”dewanfa。

彩票平台daolubingbujiandan,buguo,zhiyaoshiheyonghushijiangaoxiangguandelingyu,zijietiaodongdouhuibuju;yinweizijiexizaiguanggaotixizhichengxiadejiaoyizhuanhuashifenqiangjing,qiqianduanbujuyichengweiguangfandeliuliangrukou。

suoyi,buzhishipin,zijietiaodonghaizaibujuyouxi、wangwen,zheixieneirongchanpindailaideliuliang,jiangtuidongqihouduanguanggaoshourudegaozeng,baozhengxianjinliuchongpei,yichixujinxingguangfankuozhang。

xiguashipinxianranpaodeshiyichanglalisai。

B站进退不易

彩票平台fanguanbzhan,tuichangdeupzhumenguoderuhe?

彩票平台yiaochangzhangweili,muqianqibzhanshipindebofangliangpingjunzai200wanzuoyou,xiguashipindepubianzai10wanshangxia;yiyigeyueqianfabudeshipin《caipiaopingtaihualeyiwanduoyuanzhongyujiandaozuizaodekaifangshijieyouxi》weili,qizaibzhanbofangliangda585wan,zaixiguashipinwei59wan。

彩票平台shujufanyingdexianshizuiweizhiguan,shangshushipinshuyuaochangzhangde《jiongdehuhuan》xilie,yeshibzhanyouxiquzuizaoqi、chendianfensizuiguangfandelanmuhuaneirong,zheizaixiguashipinsihubingbuchixiang。

zheiguranyuxiguashipindeyonghuhuaxianggaoduxiangguan,danyetuxianchuerzhebutongdechuangzuofenwei。zaibzhan,youyudanmu、“zaogengwenhua”decunzai,chuangzuozhedeneirongwangwanghuizaiyonghushouzhongbeiercichuangzuo,shenzhishixian“chuquan”;eryouyuguangfandeyonghufankui,bzhanupzhudechuangzuoyuwangyebeichongfendiaodong。

彩票平台gaoshequzhanxingdailaideshigaozhuanhua。bzhanupzhu“icshiyanshi”cengzaicaifangzhongtoulu,bzhanshipindefensizhuanhualvnengdadao40%-50%,yiweizhe2gekanguoshipindeyonghu,you1gehuiqudianguanzhu。

zheishixiguashipinduanqineiwufabinide。

shequzhanxingshibzhanxiyinyonghuyuchuangzuozhededongneng,danzhiyeupzhubunengzhishi“yongaifadian”,bzhanyeyaomanzuqishangyehuasuqiu,erzheiqiaqiashibzhanxiangjiaoyuxiguashipindeduanban。

bzhanzhimingmeizhuangupzhu“jizhidedangmei”cengzaishipinzhongtoulu,zijideshouruzhuyaolaiziguanggao、tuiguang、dianshangyijijilijihua,dantayetancheng,“jilijihuajiuzhendezhishijili。”

彩票平台guanggaoziyuanguanhubzhandeshangyehuanengli,erpingtaijiliyeshiqiduanbanzhiyi。bzhanmeishiupzhu“xudasao”jinnian2yuefabudeyitiaozhajichiboshipin,bofangliangjiejin1000wan,dantiaoleijijilishouyiwei4855.31yuan。

xiangqiafanbingbujiandan,bzhanyezaizuozhejiliyushangyehuashangxialebushaoxinsi。2016nianjiutuichuupzhuchongdianjihua,2018niantuichuchuangzuozhejilijihua,bingbangzhubaiwanfensiliangjideupzhukaidian,zuizaoshishuidebozhubaokuo“gududemeishiji”“qianhuzhangsheng”deng。

彩票平台danrujin,duoshuupzhudouguanbilezijidebzhandianpu。

yubzhaneryan,kaifangdeshangyehuashibashuangrenjian,lianghaoshequhuanjingshiqiliucunupzhudehexindongneng,dantoubuchuangzuozhezhixia,quefashangyeliyijilideyaoweibuupzhu,nanmianhuizhuantouqitapingtai。

zheiyetuxianchubzhanfazhanguochengzhongdezuoyoushoumaodun。gushoufanerciyuanzhongchengshequ,bzhanshizhanbukaishangyehuaquanjiao,erdaguimojinjunshangyehua,shequdiaoxingbeixueruojiuzaisuonanmian。

彩票平台xianjieduan,bzhansuizaineirongduandafanweipoquan,yidujufenggedezhishi、caijingneirong,chixuxiyinnianqingyonghu,youqishibansuiyonghuxinzhichengshu,neirongxuqiuyegengweiduoyuanhua。

dancongshangyejiaodukaolv,wulunshiyingshouhuozheyonghuguimo,bzhanhainanyiqijiyouaitenghekuaidoudengshipinpingtai,shenzhiyuxiguashipindoushibingjiaqiqutaishi。

彩票平台guanfangshujuxianshi,jiezhiqunian7yue,xiguashipinyuehuoda1.31yi,bishi(2019q2)bzhanyuehuowei1.1yi;daojinnianyijidu,bzhanyuehuozengzhangdao1.72yi,bidazixunshujuzexianshi,xiguashipinjinnian3yuedemauwei1.87yi。

zheiyangdexianshizhidebzhanjingti。

彩票平台tiaozhanshilaiziduofangmiande,bzhancoolinicengxingrongbzhanyonghu“jidukuanrong、jiduzhongcheng、jidukeke”,haochuzaiyuyonghubaorongupzhudeguanggao“qiafan”xingwei,dantuchudeshequzizhishuxing,yidingchengdushangxueruolepingtaiguanlinengli。

jiezhimuqian,bzhan“poquan”ruhuorutu,kuanianwanhuiyu《houlang》jielianxingchengxiaogaochao;neirongpinleichixukuozhang,zhishiquyecaobanle“jikegongyuanrebuild 2020”zheiyihuodong;buduantansuoshangyehua,riqianhaiyoumeitibaodaochengbzhanjiangshishuizhibodaihuo。

dankuozhangbeimianbingbuguangxian,zijinnianyilai,bzhanluxupuchuxudasaozhajuan、jizhidedangmeizaoheikelesuo、huzidehoubanshengshexianmaicandengzhengyishijian,zheizaiguoqudebzhanbingbuduojian。

彩票平台ruqiansuoshu,bzhanmuqianyingshouyuyonghutilianghaiyoujiaodafazhanqianli,danbansuiliangxiangzhibiaodezengzhang,yaopinghengyonghuzhongchengduyukaifangshangyehuadeguanxibingbujiandan,zheiyaokanbzhandeyunyingnenglinengfougenshangbufa。

彩票平台buzhishiyunyingdejingxihua,zheiguanhubzhandejiyin,qiangshequfenweishideyonghuquancenggengweijinmi,dantongyangshishangyehuakuozhangguochengzhongdejiban,yeshibzhannengfoubaochishengweijingzhengdeguanjiansuozai。

fouze,xianrutongweijingzheng,xiguashipinweibixunseyubzhan。

太阳底下无新鲜事

xiguashipinyubzhanfengyunjihui,erzhangshipinpingtaidechujingruhe?

ciqian,tengxunjiangshougouaiqiyidechuanyannaodefeifeiyangyang,suiranbaidufangmianyuyijianjuefouren,danbeihouquetuxianchuzhangshipinjingzhengdegangajingdi。

zouguo17nianfengfengyuyu,shipinwangzhandeshangyemoshijibenchengshu,“neirongweiwang”dedicengluojibubian,yonghuweihaoju、haozongyierlai,yincipingtaizengzhangwangwangshimaichongshide,baokuanzhihoudeyonghuliucunbuzu。

彩票平台zheiyitexingyezaochengleshipinwangzhandejingzhengsixue,jiweichixuxiyinyonghuerbuduanjiamaneirongtouru,chengbenshuizhangchuangaodetongshi,queweinengzhaodaokechixudeyingshoumoshilaizhichengqiyingli。

彩票平台suoyi,aiqiyiqunianyinianjingkuisun103yiyuan,jinneirongchengbenjiuda200yiyuan。

bukefouren,shaoqiandeyouaitenghuanlailerujindeshichangdiwei,zheishizibentourudehuibao,danjinjinshibochuneirongxiyinyonghu,shipinwangzhantongyangmianlin“guandaohua”defengxian;jishishidaiyoupingtaifenggedezizhineirong,yidanquefachixushengchanli,yonghuyijiuhuibeiduanshipin、zhibodengfenliu。

yinci,shipinwangzhanyezaipojuxindeneirongxingtai,youkuzaizuixin9.0gaibanzhongtuchuduanshipin,fangdahudongshequshuxing;aiqiyiyezaiyunniangdazao“zhongguoyoutube”suike。

bunanfaxian,youaitengzaishishuishequhua,shishuipugcneirong,zheiqiaqiashibzhanhexiguashipindeyoushididai,liruxiguashipinsuizaifalizhangshipin,danzuizaoqi,qipingtaishangyezouchulewanggang、huanongxiongdidengmeishibozhu,henduodouyinhongrenyejiangxiguazuoweiyidaneirongqudao。

duiyuzhangshipin,bzhanyezaifali,jielianyinru《halibote》《jiaofu》dengzhengbandianying,zizhijilupian《renshengyichuan》poshouhaoping。xianran,bzhan、xiguashipin、youaitengdouzaihuxiangjinru。

huxiangjinru,jiangzhanxianlazhang,zheishiguoneihulianwangpingtaijingzhengdechangjianlujing,youqishizaiyidonghulianwangshidai,zaijiazhiyouzijietiaodongzheiyangsimianchujidehulianwangxingui。

hulianwangdebenzhijiuzaiyuduiliuliang、duiyonghushijiandeqiangduo,butongpingtaihuiyibutongxingshiqushixian,baokuoshipin、youxideng,jianliqizhangbanyewuhouzaichixukuozhang,xunzhaokechixudeyinglilujing。yinci,guoneihulianwangpingtaibuxiqianqitouruchengben,yixunsudachuguimoxiaoying。

彩票平台rujinzhangshipindejingzhenggejugengshiruci。

xianghukuozhangqiehuyoujiaocha,bzhan、youaitenghexiguashipindoujiangbuqieryu,dansikaoshangyemoshi,wulunpugchaishiduanshipin,fazhanlianludouxiangduichengxing,youaitengyishipinwangzhandedingweirujuyehennanxianqixinfenglang。

B站和西瓜视频的对垒亦是如此,挖角UP主、重金买版权所有:彩票平台_彩票平台排行-【首充包赔】

yinci,xiguashipinsuiyubzhanshiyoucaqiangzouhuo,danyifangmian,erzhedeneirongxingtaijiehuduanshipinyuzhangshipinzhijian;lingyifangmiangengzhongyaodeshi,erzhejingzhenghandongdeshishichanggeju,erfeishangyemoshibenshen。

suoyi,taiyangdixiawuxinxianshi,zhangshipinmeiyouxingushi。

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评论(3

  • hz9poQ hz9poQ
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    1

    bilibiliganbei( ゜-゜)つロ

    2019-06-29 08:59 via pc
  • hk5 hk5
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    0

    b站起家于二次元,现在却对二次元圈子造成了最大的伤害。购买版权所有:彩票平台_彩票平台排行-【首充包赔】

    2019-06-29 11:19 via android
  • hz9poQ hz9poQ
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    0

    bilibiliganbei( ゜-゜)つロ

    2019-06-29 08:59 via pc

Oh! no

彩票平台ninshifouquerenyaoshanchugaitiaopinglunma?

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