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腾讯3A游戏一战关乎未来

摘要: 彩票平台 ​这是一场硬仗,要打更要赢。

wen | jinghe

sheidouxiangqiangzhancishidaizhujirukou,danyouyousheinenggouyouzheigezigeni? 

shilaopaizhujiyusanjia,haishixinjinshouyoubazhutengxun、wangyi?zuijinzheiduanshijian,suoni、weiruanbuduanfabups5、xboxliangdacishidaizhujixiaoxi,shigeqinianhou,zhujiquanzaiyicichengweilejinxibei,luanchengyiguozhou。 

彩票平台youyumouxieteshudeyuanyin,guoneiyouxishichangcuoguolezhujiyouxifazhandehuangjinshiqi。shishibianqian,tengxun、wangyidengdachangyijingdengdingshijiezuizhuanqianyouxichangshangdexinglie。

changshangmenzhudongchujiyijingbushixinxianshi。zaizhujiyouxilingyudedongzuo,tengxundeshenyingyouweipinfan。qizaiquanqiufanweineizhaobingmaima,shitucongneirongqieru,duoqucishidaizhujiyouxishichang,tuozhanqizhengtiyouxiyewubantu。 

xianshiqianxiaodaogongzuoshilianhechuangshirenjinquanjianyilangjiarutengxunouzhouzongbu,yubiqianyouxizongjianjiamengtengxuntianmeigongzuoshi,zaishitengxunjieguan《wangluoqibing》youxiipkaifa。5yue25ri,tengxunyouchuzi70yiriyuanrugu《muchangwuyu》yanfagongsimarvelous,chigubili20%。

竞核认为,腾讯游戏的业务重心正转向主机游戏。大致上,腾讯游戏的发展史可以为划分三个阶段: 端游引进来(2003—2012);手游走出去(2013—2018);主机游戏全球化(2020—未来)。 

tengxunzuoweishouyoubazhu,yuanhebuchixushengeng?jinjunzhujizheiyizhannengfoudaying?weixunzhaodaan,jinghefupanzhenggeguoneiyijitengxunyouxifazhanshi,shituxunzhaoyixiexiansuo。 

腾讯想用3A游戏迎战次世代

“彩票平台对未来的计划当中,并没有仅仅限制在移动游戏上。”2019年末,腾讯高级副总裁、腾讯游戏业务负责人马晓轶在采访中说道。 

caifangzhong,tahaitidaole“xiwangguoneihaiwaiyonghuweidudadaowuwukai”、“hexinwanfadeyanjin+jichupinzhideyanjin”dengguanjianxinxi,wuyibuxianluzhetengxundexiayibujihua——chanpinpinzhijinyibujingpinhua,congerdakaigengguangkuodehaiwaishichang。 

ruguojinjinxuqiuyonghuguimo,yichengweishijiediyidayouxigongsidetengxunjinxuyaojixutouruyidongyouxipingtaijike。danyidongyouxipingtaixianyuqiyingjianxingneng、caozuochezhou,daozhiyidongyouxiyouzhexuduowufayouhuadesijiao,pinzhitianhuabancongxingyezhengtilaikanpiandi,wufazuodaozhenzhengyiyishangdejingpinhua。 

彩票平台erzhujiyouxizewanquanbutong。 zhujiyouxiyongyoushijieshangxingnengzuiqianghandechengzaipingtai,nenggourangkaifatuanduisiwujidandiduiyouxijinxingyouhuaheshengji,tishengqipinzhiyujingzhengli。 

tengxuncengzai2018nianzuoguozhujiyouxidailidechangshi——kapukong3adazuo《guaiwulieren: shijie》。 pingzheqiangxianshangxian、jiageyouhui、wangluoshunchangdengyoushi,tengxunzaiqiwegamepingtaishangjia《guailie》shi,shenzhimengyalerurizhongtiandesteamyitou。 

danhaojingbuzhang,houxuyouyujubao、banhao、neirongguoshenwenti,jinshangxianyizhoujiucanzaoxiajia。 

但这次尝试并非没有价值,玩家对于高品质游戏的追捧让腾讯看到了新的产品升级方向。 

tongniannianzhong,wuhanxitengkejiyouxiangongsichengli,xishanjuhetengxungezhangu50%,zhuyaokaifafangxiangweimmo、arpg、actdengdaxingjingpinyouxi。youneibuxiaoxicheng,gaigongsichengliliangniannei,zhizhizuoleyikuanyouxi,kejianqijingpinhuajuexin。 

还有消息透露称,腾讯内部有一个3A工作室的名单,多年以来始终关注其发展、变革和作品产出,并且其非营利工作室NEXT Studios一直在学习并实践相关内容。 

彩票平台kejiantengxunchongfenrenzhidao,zhujiyouxizuidadeshangyetedian——“yuxianfufeimoshi”。heshouyoudeneizhibianxianbutong,zhujiyouxiyaoqiuzaiyonghufukuanzhiqianjiunengyongpinzhi、huamian、youxixingdengyingshilidadongwanjia,lingqixinrenzuopindezhangbanjianting。 

彩票平台congshouyoukuadudaozhujibingburongyi,duiyurencaidexuqiulianggengshikanchengkongbu。 

2019年4月,腾讯宣布和任天堂合作,将在中国代理发售任天堂Switch主机,这同时也是腾讯迈入主机界的第一步。 

tongnianqiyue,tengxunfabu《baokemeng》zhaopinqishi。qizhong,zhezhongtidaoleyigeyaoqiu: “3nianyishang3ayouxikaifajingyan”。 

yinianhou,tengxunkaishijiadaliduwajiao。2020nian5yue,xiaodaogongzuoshidechuangshirenzhiyidejinquanjianyilang、yuan《halo 4(guangyun4)》dedeshejizongjianscott warnerxianhoujiarutengxun。 

jinquanjianyilangcengcanyuxiaodaogongzuoshide2001nianhoudemeikuan《hejinzhuangbei》xilieyouxidezhizuo,yeshizhidaolequnian《siwanggeqian》deyouxizhizuo。 

scott warnerzai343gongzuoshifuzelezhimingde《halo 4》youxi,chuangxiaxiaoliang5tianchaoguo400wandeguanghuijilu。tongshitayedanrenguo《zhandi: yingzhang》deshejizongjian,bujiuqianzezaiyubicizhi。 

如此大手笔的人才狩猎行动,表明腾讯已经不想隐瞒自己的意图——进军主机游戏,目标3A。 

weiheshixianzai? 

因为2020年必将是载入主机游戏史册的一年——次世代主机索尼PS5、微软Xbox Series X都将于今年开售。 

彩票平台epic gamesdengpingtaizaoyixuanbujiangweixuhuanyinqingtianjialiangkuancishidaizhujidezhichi,zheiyiweizhesuoniweiruanxinzhujijiangyongyouqiansuoweiyoudekongbuxingneng。 

huanjuhuashuo,yigexindeyouxishidaiyaolailinle。 

如今,腾讯国内外移动游戏发展空间已经基本触顶,几款头部产品潜力尚存,但不足以支撑腾讯再上层楼。 

 

腾讯如果能够抓住新主机平台游戏的开发权,就能够半只脚踏入顶尖质量游戏的圈子,真正实现产品精品化和品牌形象提升。  

极光下的手游奇迹

tengxunyouyongqi、cailigongkezhujiyouxibaolei,deguigongyushouyou。haobukuazhangdishuo,echangjiushishouyoushidaideking 。

2013dao2016nian,congyiqingliangjidakaijumian,dao“duanyoushouyouhua”chengbashichang,tengxunbingweizhanwenjiaogen。taxuyaoxunsuermengliediyichanpingongshidaxiagengduodeshichangfene。wulunshouduanruhe,tengxunzaizheigejieduanzhizhuiqiuxiaoyijieguo。 

2013年对于中国手游市场和腾讯来说,都是值得铭记的一年。 

彩票平台2013nian1yue12ri,yijiajiaoledongzhuoyuedegongsishangxianleyikuanshouyou,yezhengshizheikuanyouxi,rangsuoyourenkandaolezhongguoshouyoushichangdeqianli。 

彩票平台tademingzijiaozuo《caipiaopingtaijiaomt online》,shouyouchanyezhenzhengyiyishangdediyikuanchanpin。genjudangnianguanfanggongbudeshujuxianshi,zheikuanyouxixianmianhoudeliangtianshijianli,yigongyouchaoguo53wandewanjiazhucebingjinruyouxi。 

jiashangxianmianqianmeitian2wanduodewanjiajinru,zongzhucedulimacwangzhizhibi80wan,riliucunchaoguo75%,pingjunsanriliucunchaoguo65%,qiriliucunchaoguo50%,yueliushuitupo3000wan。 

彩票平台zheigeshujugedaoxianzaiyezugounengda,hekuangshishouyouyonghurenshujinyou1.71yide2013nian。 

彩票平台tengxunzaitongnian8yueqiaorangengxinleweixinheshoujiqqbanben——weixin5.0heshoujiqq4.2.1,zaizheiliangdatengxuntoubushejiaoruanjianli,tongshichuxianlexingongneng“youxizhongxin”,xuangaozhetengxunzhengshipijiashangma,tangjinleshouyoushichangdejianghu。 

“当头炮”至关重要,腾讯没有扎堆当时的宠儿——卡牌类手游,而是选择另辟蹊径,推出了《天天爱消除》。 

zheikuantengxunqixiatianmeigongzuoshiqunkaifadexiaochuleixiuxianyouxi,yikaozheweixin、shoujiqqpangdadeyonghujichuhebianjiede“youxizhongxin”gongneng,pojuerchu,chenggongweihouxuzuopindakaileyitiaominglu。 

彩票平台《tiantianlianmeng》《jiezoudashi》zaidaoxianxiangjixiuxianzuopin《tiantiankupao》。 

彩票平台neishihouxiuxianyouxishichangbieshuojingpin,“tankedazhan”zheizhongshangguyouxidounengzhanjuyixizhidi,genghekuangtengxunqinglidazaode“tiantian”xilie,《tiantiankupao》yebufuzhongwang,yueliushuitupoyiyiyuan。 

值得一提的是,“氪金的万恶之源”——心悦会员系统同样在2013年上线。 

wanzhengdebianxianxitong,mubiaomingquedeshichangyuyonghu,2013niandetengxunxiangfamingqueerjiandan——zhanwenjiaogen,zhuandaoqian。 

2014nian,laiyuanyuxinxiangandehonglibeikaicaidaijin,xiuxianyouxibiduankaishituxian。 

“尽管彩票平台在做细化,但是运营的手法没有深化。这种负面体验逐渐发展到抵触、麻木,不断恶性循环”腾讯游戏副总裁刘铭在接受媒体采访时说。 

彩票平台zuidawentijiuzaiyu,xiuxianyouxidezhangqibianxianhennanweichi。suirancongdaulaikan,xiuxianyouxiwulunduibinazhongpinleishouyoudounengbuluoxiafeng,danshiqiyouximoshihebianxiancijidiandoutaiguochidun,hennanrangyonghuyizhimaizhang。 

彩票平台“tiantian”xilieyemeinengtaotuocidengsuming。2014-2015nianq2deliugejiduzhong,shouyouyingshoudehuanbizengsuyufachihuan,2015q1daoq2zhiyoukeliande2.3%。

彩票平台tongshi,4gdezhujianpuji,rangwanjia、yunyingshang、shichangdouyoulegenggaodexuqiu。genggaodexinxichuanshusulv、genghaodejianrongxingdapoleshoujideyingjianbilei,cuihualeshouyouxiangzhongduhuafangxiangjinhua。 

时不彩票平台待,腾讯也不得不承认,休闲品类已经不适合作为自家手游产业的旗舰。 

ciqian,guofu《yingxionglianmeng》shangxian,shadeduanyoushichangshihengbianye,dantengxunquehaoxiangbingmeiyoujiangmobapinleizuoweishouyoushichangdierchundedasuan。

但15年手游营收的当头一棒让腾讯不得不寻求突破,也正是此时,一扇全新的大门伴随着一款产品的推开展现在了腾讯面前——这款产品名为《王者荣耀》,这扇门叫“端游手游化”。 

《wangzherongyao》deaorenshujubushengmeiju,jiandanyili——2016nianwangzherongyaodautupo5000wan,zheizaidangshijiushitianhuabanjidetianhuaban。er“duanyoushouyouhua”youyuqichenggongdebiaoxian,yerangtengxunkandaolexiwang,baokuozhihoubaohuode《hepingjingying》、《pubg mobile》dengdeng,junshiliyonglezheigetaolu。 

hensu,danshihenhaoyong,zheigeshidaidetengxunwanquankeyi“tangzhezhengqian”。 

dantengxunzijiqingchu,zheitiaoluhaishizhaile,zongrantayijingshishijiedingjianyouxigongsi,danshiquankao“duangaishou”,zhongjiuwufashixianzhangqifazhan。 

彩票平台2017-2019 chanpinjingpinhuajihuazaicishengji,yifeiyingligongzuoshiweishiyan,tanxungaozhiliangzuopinzizhuyanfadaolu,zhanxianletengxunduiyuzishenchanpindedingweicongsouguahongli、bagaobianxianlvdaobagaopinzhicengci、tishengyonghutiyandezhuanbian。 

shuolaiyouxiefengci,tengxunyouxiyinyiweiaodepinpaizhuzhangshi“yongxinchuangzaokuaile”,dandabufenyouxichanpingengxiangshi“chongqianchuangzaokuaile”。 

shishihouzuochugaibianle,jiguangjihuayingyunersheng。17nian3yue,tengxunyidongyouxihezuohuobandahuizaibeijingjuxing,huiyixianchang,tengxunxuanbuzhengshiqidong“jiguangjihua”,dazaojichuangyouxidefuhuafaxingshengtai。 

彩票平台“jiguangjihua”bujintigongleguoneizuidadehexinshouyouwanjiashequbangzhufuhua,haitouruledaliangdeliuliangziyuan,liruzhuanyongdeliuliangchi、zhuanyezhengheyingxiaofanganhaiyoupangdadequanpingtaiyonghuziyuan。 

zheigejihuawuyishichenggongde,huozheshuoshibidingchenggongde。 

腾讯靠着雄厚的财力与资源支撑,不及盈利地进行投入,孵化出了大批优秀游戏产品。比较出名的当属《尼山萨满》。 

彩票平台wegamepingtai92%degaotuijianlv,taptap9.6chaogaopingfen,haizaimeiguoindiecade festival(duliyouxikuanghuanjie)shanghuodelemeixuechuangyijiang(innovation in aesthetics design)。yaozhidaozheixianghuodonghuicongquanshijie100duokuanyouzhiyouxilijinxingpingxuan,zuihouzhiyou9geyouxijiangxiang,hanjinliangbukeweibuzu。 

彩票平台zheitongyangyeshitengxunweishubuduodejicizaihaiwaiyouxijieyi“gaozhiliangduliyouxi”huojiang,zaicizhiqiangaizuohaicengzailundundecasual connectshangnadaoleindie prizede“zuijiayouxiyinxiao”timing。 

这一定程度上也点醒了腾讯对于海外市场的开发策略: 除了头部手游产品的推广,或许口碑的提升更需要真正的质量。 

靠“三基石”跃居游戏一哥

彩票平台zaidashangshouyouzheiliangdongcheqian,tengxunwanchengleyouxiyewudeyuanshizibenjilei。 

bashijianbohuidao2003nian。zaiyaobuyaozuoyouxidewentishang,tengxunchuangshirenneibufashengguofenqi。 yougaoguanzhiyan,tengxunhaimeiyouzuoyouxidesense,danmahuatengrendingwangyoushigebukecuoguodejihui。 

zaicizhiqian,yikuanjiaozuo“chuanqi”deyouxibeishengdadaili。tashidiyikuanzaizhongguohuobiandajiangnanbeideyouxi,yeranghenduozhongguowanjiadiyicigangshoudaowangyoudemeili。kuaisujihuodezhongguoyouxishichang,rangtengxunzaineidexuduogongsidoujiyuzheiyangyikuaidangao。 

2003年,腾讯代理了第一款游戏《凯旋》,在当时没有丝毫游戏代理运营经验的腾讯,《凯旋》的失败成了必然结果,这也让腾讯明白了网游市场竞争的残酷。 

youshibiyoude,zai《kaixuan》shibaihou,tengxunmeiyouxuanzezaiwangyoushichangtoutieyinggang,ershibagongzuozhongxinzhuanyidaolexiuxianyouxi。2003nian8yuetengxuntuichu“qqyouxi”pingtai,yijunqi、doudizhu、xiangqidengchanpinxiyinledaliangxiuxianyouxiyonghu,bingqingsongjibailedangshizhudaoguoneixiuxianyouxishichangde“lianzhongyouxi”pingtai。 

彩票平台jingliwangyoudailishibai、xiuxianyouxipingtaishunlituichu,tengxunshituxunzhaoxiayikuanyouwangchenggongdewangyouchanpin。 

不过当时激烈的市场竞争,并没有给腾讯太多机会。 

2003—2006nianqijian,dijiuchengshidailile《moshoushijie》,jiuyoudailile《jingwutuan》,《paopaokadingche》guofuyunyingshangweishijitiancheng,jurenwangluoziyanyouxi《zhengtu》shangxian。beibiwunaidetengxunzhinengtongguo“jiejian”ziyantongleixingwangyou——《qqhuanxiang》,danyinweichanpinpinzhiyuanyin,youxihenkuaijiuwurenwenjin。 

buzhuangnanqiangbuhuitou,2006—2007niantengxunxiangjituichule《qqsanguo》《qqtang》《qqfeiche》。 

zheizhongguangsawangdexingshi,jiashangqqpangdayonghutiliang,tengxunyouxishishuirgp、xiuxian、jingjidengduogepinlei,bimianyudangshideshengda、juren、wangyidengzaitongyisaidaojingzheng。yinwei,dangshitengxunxuyaozhaodaozijidelu,shixianwandaochaoche。 

qizhong《qqfeiche》dechenggong,wuyishizheiyidafaxiadechenggonganli。danyejiushizaizheigeshihou,tengxunbeitieshanglechaoxidebiaoqian。 

总的来说,2003—2007年,从代理运营失败到无奈自研,再到多品类抄袭,腾讯一直在网游这个陌生领域里进行艰难的试水。 

彩票平台zaizhenggetengxunyouxifazhanshijianjiedianshang,ruguocaipiaopingtaijiang2003niantengxuntuichuqqyouxipingtaishiweiqizhengshitajinyouxilingyudebiaozhi,nei2008nianwuyiweitengxunyouxibaofade“yuannian”。 

彩票平台deyiyuzaiwangyouxifenpinleideyanjiu,yijijijuqianzhanxingdezhanlveyanguang,2008niantengxunchujia1yiyuan,yigaochushengda5000wandejiage,maixialedangshibubeiguoneichangshangkanhaode《dnf》dailiquan,jinxingleyichanghaodu。 

从结果来看,腾讯无疑是赌对了。《DNF》成为了腾讯游戏的奠基石,常年占据着世界网游收入排行前2的位置。 

彩票平台yejiushizaidailile《dnf》zhihou,tengxunzaizhenggeyouxishichangdefeneyou2007niande5.59%zengzhisanfenzhiyiyishang,jinsuishengdayouxizhihou。 

tengxunyeyoucizouchuchaoyueqitayouxigongsidediyibu。 

紧随其后,腾讯在FPS品类中挖掘到第二块“基石”——《穿越火线》。2008年7月25日,该作正式公测,并于当年荣获中国网络游戏风云榜评选的“年度最佳射击对战网游”、“十大最受欢迎网游”。 

从市场份额来看,此时的腾讯已经超过盛大,成为了国内网游市场的一哥。 

难得的是,在这一年,腾讯超越其他游戏公司的步伐并未停下。得益于“关键先生”腾讯首席探索官网大为极具前瞻性的产品、战略眼光,腾讯投资了一家影响其游戏业务至今的美国游戏公司——拳头。 

2008niandequantouhaizaigududiyanfazhehoushiyonghengjingdian——yingxionglianmeng,tengxunjiuyitouzirugu,zhangu20%。buduobushao,danxianqixin。 

guoran,daole2011nian,tengxunhuafei2.31yimeiyuanzaicishougouledaliangquantougufen,zhangu92.78%。zuihouzai2015nian,tengxunnaxialezuihoudepintu——7.22%deguquan,wanquanshougouquantou,jiangzheijiashuyishuerdemobayouxigongsinarunangzhong。 

2011nian《yingxionglianmeng》zhengshishangxianguofu,gaizuoyudangnianronghuolevelzazhi“zuijiazaixianyouxi”、zhongguowangyoufengyunbang"zhongguonianduzuishouhuanyingwangluoyouxi"dengzhongduochenghao。 

至此,腾讯打造了《DNF》《穿越火线》《英雄联盟》三基石的网游格局。 

xuyaotichudeshi,chulequantou,zaineigejieduanbeitengxunshougoudequanqiuzhimingyouxigongsihaibaokuolecj gameheegdengdeng。 

总的来说,2003年—2012年,腾讯从游戏小白一跃成为国内游戏一哥,离不开《DNF》《穿越火线》《英雄联盟》三大基石的贡献;2013年—2019年,腾讯启动手游业务的时间虽稍晚,但从今天来看腾讯的手游业务无疑是成功的。 

jinru2020nian,suizhe5gjiasushangyong,cishidaizhujidahunzhan。zaizishenmeiyouqiangdazhujiyouxiyanfashilideqingkuangxia,tengxunyaoxiangzaizheiyijieduanzaicishixiankuayue,wanchenghaineiwaiyouxiyingshouwuwukai,shougou、touziquanqiuzhiming3ayouxigongsi,liequdingjianyouxirencai,wuyishitengxunyaomaichudezhongyaoyibu。 

凭借雄厚的财力与资源,腾讯游戏此轮背书一战战3A,会否成功呢?竞核将保持密切关注。(本文首发钛媒体APP)

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  • 彩票平台queshi,congmofangdaoxianzai,jinbuhenduo

    2019-05-29 11:58 via pc

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彩票平台ninshifouquerenyaoshanchugaitiaopinglunma?

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