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互联网医疗凭物流,这口苦药传统医疗人咽得下吗?

摘要: 彩票平台 凭物流“吃下”医疗一线,互联网医疗不会再有这种机会了。

图片来源@视觉中国

tupianlaiyuan@shijuezhongguo

wen | zhinengxiangduilun(id: aixdlun),zuozhe | shellie

“caipiaopingtaixianzaiyijinglandegenhuochesijigaohaoguanxile,fanzhengzuobulejitiantamenkenengjiuyaozou,langfeiyan。shunfengxianzaijiusuanshicaipiaopingtai(peisongde)beitaiba,kanshangmiandeyisizuizhongyinggaihaishiyaohuigui‘yaojingcai’de。”tizhedadaixiaodaiboluodemouyaoqiyewuyuancongconghuidawantiwen,youlimashangcheganzhequxiayigezhensuo。

julejie,yiqiandaduoyaoqiyongdedoushizijiawuliu,jinxingzhoubianchengshikacheluyunsonghuo。zhidaozheiciyiqingdajizhihou,yaoqiturankaishijiechudisanfangpeisongpingtai。erzhei,jile“kewangyiliaoxingyejiuyi”dehulianwangyiliaomenyigezainanyizhongxiandejuejialiangji。

一、敢让顺丰当“备胎”,医疗物流凭什么

彩票平台zaiyewuyuanlikaihou,“zhinengxiangduilun”caifangdaobeisonghuodezhensuolaobanshenyisheng。tagaosucaipiaopingtai,zheigeyewuyuanshigaiyaoqiyizhifuzezheiyidapianquyujiaodan、jinhuodezhuyaofuzeren,qijinyijingyoudagailiangsannianle。

“tayizhihaitingfuzerende,pingshizhaotanahuozhiliangbaguandoubucuo。zaiyiqingzuixiongdeneiduanshijian,caipiaopingtaisuirandoumingzhidaonabudaohuo,tayeyizhigencaipiaopingtaiaigejieshidaoqian。guangcaipiaopingtaifujinliangtiaojiejiuyouliuqijiayaodian、zhensuo,tagongzuoliangyinggaibuxiao。”shenyishenghuiyidao。

彩票平台suihou,shenyishengyounachulejigeboluodijibizhe: “zheixiedoushinianhoutasongguolaide,niyenajigezouba,caipiaopingtaichibuwan。ganggangguowannian,tajiutizheboluodengmenbaifang。dangshishengyibuhao,jihu0danliang,suoyicaipiaopingtaiyemeikaimen。tashuojiushilailejieyixiacaipiaopingtaimeigedianlideqingkuang,weilezheiyitangtazhanzaimenkoudengledagaiyilianggexiaoshi。”

shenyishenghaitidao,zheiciyewuyuanzaicibaifanghaishiweilechudandewenti。xianzaiyiqingdailaideheitianesuirankanqilaiyijingguoqule,danshifujindaduozhensuoheyaodianhaishishengyichajing,jineryingxiangdaolebushaoyaoqi。

“shidaiyangguangdeyewuyuandouyijingfangqile,genbenbulianxicaipiaopingtai。qitajigeyaoqi,baokuoganggangzoudeneige,jiushitebiejiji。bujinmeitianpengyouquanshuaping,haiyaofasixinlaiwenyaobuyaojinhuo,tiantiangaohuodong。danshicaipiaopingtaimeizuoshengyiyebukenengdaguimojinhuoa,kenengjiushizheigeyuanyinba,songhuodehuochedoubulaile,jinhuodoushishoudekuaidi。”

genjushenyishengtigongdelianxifangshi,“zhinengxiangduilun”bodaleshucidianhuahoucaizaicidianhualianxidaolefanmangdeyewuyuanliuxiansheng。

“queshishishoudanliangyingxiangbuzoucaipiaopingtaizijidehuoyunle,yinweichuyitangchetaibuhuasuan。caipiaopingtaiyiqianshiyaogenchezoude,yichedoushizijiquyumanmandehuo,suoyiyibanyaogenchangpaodehuochesijigaohaoguanxi。xianzaigenbenzhuangbumanyiche,burangaosufeiyoufeijiaqilaihaiyaokuiqian。”liuxianshengchengrendao。

liuxianshenghaigaosu“zhinengxiangduilun”,yikaishishirangzoudejingdong‘yaojingcai’pingtai。bingchengzijidangchuhaifeilehendaliqijiaogegeyaodianlaobanshiyong,danzuijinlingdaoturanyoushuomeitantuo,jiuxianzouyiduanshijianshunfeng。“shuoshizheimeshuo,dancaipiaopingtaidouzhidaozhei(shunfeng)jiuzhishigebeitai,tanhaolehaishiyaohuigui‘yaojingcai’de,chajuhenda。”

genjuliuxianshengdexushu,“zhinengxiangduilun”zongjielejidian,yiliaowuliuqudaopingshenmeganrangshunfengdenglaopaiwuliudang“beitai”:

1.shixiaoxing。putongkuaidibaokuoshunfengdouzaixiawusidianjiezhishouhuo,ruguoxiawusidianhoukehuyoudanzeyaodiertiantongyifahuo,yejiushishunciyanzhangleliangtian。duiyujiangjiushixiaoxingdeyaopin,shicuihuixingdedaji。eryiliaowuliujihukeyizuodaosuidiansuifa,dangtianfahuo。

2. chudaxing。yaopinxuyaosongdadediqubujinyouchengshihaiyouxiancheng、nongcundidai。youyudiyuyuanyin,zheixiediqudekuaidishitongyimorenbusongshangmende,xuyaoqinziqudangdikuaididiannahuo。shenzhiyixiechengshineidekuaidi,yezhisongdaocainiaoyizhanhuofengchao。erbenjiujiaoweichenzhongdehuowu、jichadechudaxing,daozhikehutiyanshifenzaogao。eryiliaowuliuzepaixiongfubaozheng,songdameiyijiadian。

彩票平台3. zhuanyexing。butongyaowusuoxudeyunshuhuanjingkenengyousuobutong,yinciruguomeiyouzhuanyebeijingpudian,putongwuliuzuobudaoxiangyiliaowuliuyiban,zhuanmenkaipifuhebutongyaowuyunshutiaojiandeyunsongfangshi。

彩票平台4. bianjiexing。putongwuliurengyilaiyurengong“diandan”“chakucun”“dianhuo”,eryiliaowuliuzhixuyaoyaodian、zhensuodelaoban,zaishoujiappshangjinxingcaozuojikefukuanfahuo。

yinci,dangyaoqimenzaimianlinhouyiqingshidaiheitiane,budebugesheziyouwuliutixixunqiudisanfangyunlihezuoshi,zhuanyeyiliaowuliupingtaishizuihao、yeshiweiyidexuanze。

二、物流“照亮”互联网医疗的光,是药企们不可逆的“撕裂”

yijuyouyiliaowuliunenglideyaojingcaiweili。zuoweijingdongjiankangqixiayiyaodedangjiahuadan,yaojingcaibujinchengdandeshiyigeyiyaopeisongdejiaose,gengshiyigeb2bdianshangpingtai、yiyaojiede“alibaba”。zaicishide“chenxuerru”,yuqishuoshizhuangewuliufei,burushuoshizuoweixianqujijingdongjiankangdeweilaipushezhuangshang“tanzhaodeng”。

彩票平台zaitongguowuliuzhijiechudaxianxiagecengciyaodian、zhensuohou,jileiqiguimopangdadebduankehuchi。zaitishengyiyaoyewushichangzengliangdetongshi,zhulijingdongjiankangkuaisuchudaxiachenshichang,tigaochanpinzaiquanguogecengcishichangdekejixingjipinpaiyingxiangli。

chucizhiwai,haikeshoujidaojiyushichangyixiandeshujuchengguojinxingfenxi。zaiyituodashujuhejishuyoushi,duiyonghuhuaxiangheshichangxuqiubianhua,shikebaochizuikuaisudekexue、zhunquepanduanhelejie。

keshi,zheiyishu“zhaoliang”lehulianwangyiliaodeguang,queshicongcengjing“duzimeili”deyaoqimen,bukenidesiliezhongzhaoshejinlaide。

尽管依旧可以看到,各药企业务员奔波在各个诊所与药店之间似乎游刃有余。但在“智能相对论”走访了长沙多家自营诊所和药店后,大多店主均表示,换了配送方式后对药企的满意度和黏度有所下降。

moushequzhensuodeliyishengjiubiaoshi,benlaigegeyaoqideyewuyuanbingbuzhishiyigeputongtuixiaodejiaose,songhuoshitamendequyuzhizefanwei。

“以前每次送货过来业务员都是要跟车的。虽然药物运输的每个流程都要签字核验,但难免会有疏漏或者品质差错,尤其是要辨色辨味的中药材。当时彩票平台当场就可以检查交涉,每个业务员也都是很了解药物的,不管是退货还是换货,马上就有结果,而且拿回去一般第二天就再给你随车送来了。”李医生还抱怨,现在线上订货的烦恼之处,甚至连声称“假互联”“假电商”。

仔细询问后才知道,原来现在无论是发顺丰还是药京采。如果质量不满意还要先打电话跟业务员交涉,然后等业务员开车亲自过来核验。然后再给他带回去申请换货,最后再寄过来。号称的线上平台如同摆设,依旧要在线下不断见面交涉多此一举。在沟通上,也远远没有可以面对面点货那么方便,浪费很多时间成本。

彩票平台zaicaifangdezuihou,bulunshiyaodianyaoshihaishizhensuoyishengjunbiaoshi,rujindepingtaidinghuoruguozhendechengweichangtai,neimebuhuizaikeyiweixihemougeyaoqidenianxingguanxi。“gentaobaomaiyifubuyiyang,yaoqishizhiyaozhiliangguoguanjiudatongxiaoyi。ruguodoucongdisanfangxiadan,neicaipiaopingtaimaisheidebushimai?sheidazhezuohuodongcaipiaopingtaijiumai。”mouyaodianfuzejinhuo“baojihua”dexiaoyaoshihentanrandibiaoshi。

众所周知,烧钱打价格战的零和博弈不会长久。彩票平台药企是否还有挽留的余地呢?

zaicaifangleshumingmuqianrengliuzaiyaoqidekachesijizhihou,“zhinengxiangduilun”renweinan。

“bucaiyuan,shuoshipaodemeiyiqianduole。caipiaopingtaiganwanzheigeyueyebudasuanganle,zheishinibiegengongsishuo,yaoniming。zuijinzhaorenduojiushiyinweilizhidegengduo,gongsimingan。”kachesijilishifuyibiangenqitashifumenchizhedeshizhijiade15yuanhefanyibianhuidadao。

genjushifumenqizuibashedetaoluncaimingbai。jinzhangshadeyaoqieryan,jiuquxiaolechulezhangshashineidesuoyouzhoubianhuocheyunshu。zhang(zhangshaxian)wangliuningdiqu,yijingquanbuyongshangledisanfangyunshu,bingjucijigegepaohuoyundesijijinxinglejiangxinchuli。

彩票平台shifumenyoudebiaoshijihuaqupaogedidi;youdeshuoxiangqugongdishishi,huozhehuiquzhongdiandi;haiyoudedasuanzoudianguanxikankannalihaixuyaosijiqupengpengyunqi。dandoupubianrenweijinnian“dahuanjing”buhao,zouyibukanyibuba。

erduiyuyaoqieryan,dengjingjihuixuehousuiranzhongxinzujiancheduibingbunan。danzaihulianwangshidai,rujinyijingyongshanglegenglianjiadewuliupingtai,haiyingyaohuaqian“ao”ziyouwuliudezaoxing。jiuxiangdangyuyoulefengniaopeisongzhihou,rengranjianchizijisongcan。

yucengjingdetaobaoyiban,songhuopingtaidetuihuanhuotixizongzaibuduanjianquan。zaihulianwangdahuanjingxia,yaoqimenrujinyijingsiliechudeshangkou,huoxuzhiyoujiashenyiliaoxingyegengyun,jiadayanfatouru,zaojiuqiyejishubileicainengtieshangyipian“chuangkoutie”。

三、苦口是否真良药?“被”改造的传统医疗人阵痛怎消

彩票平台hulianwangyiliaodechuxian,shidechuleyaojingcaiwai,zhiliyugaigechuantongyiyaowuliutixideb2bpingtaibingbuzaishaoshu。

guoqushinian,yi“sitongyida”weidaibiaodewuliuqiye,jiuzaiquanguojianqiwanshandedianshangwuliujichusheshi。deyiyuzhengcedeguli,shehuihuawuliuqiyeyekaishiyinruleyaopinliutong。jingdong、zhongguoyouzheng、shunfeng、dhldengjunxianhouqudexuke,jieruyaopinpeisongyewu。

彩票平台erzaiyiyaoliutongdehulianwangsaidao,yaoshibang、jiuzhoutongdehaoyaoshi、yaopinzhongduanwang、caipiaopingtaideyiyaowang、weimingqiedengfenfenruju。

danduiyuzaihulianwanglangchaozhongbeipogaizaodechuantongyiliaoren,rukoudequejieshikuwei。

一方面,对药企而言,线上经销商的销售边界不断扩大,甚至通过线上平台直接卖到了终端药店,与传统线下经销商的冲突在所难免,而药企在不同区域的价格差异也因此被透明化。

另一方面,对于站在“食物链”最底端的医生、药师而言,由于电商平台开始与各药企开始签订合作约定,导致定一次货甚至要用到好几个平台。只要年纪稍大,面对这样平台太多、太杂的各类应用,便难以操作。

采访中,有位坐诊社区内小诊所的中老年医生就对互联网订货嗤之以鼻: “彩票平台这就是自己家开的店,彩票平台老婆就既是护士也是药剂师,没有专门进货的人。以前打个电话的事情,现在彩票平台俩看着手机半天都不知道该干什么。在医院,彩票平台这些实践经验更多的老医生挂号费都要贵几块钱。现在互联网来了,彩票平台就该死了?”

danzhongsuozhouzhi,bujinshiyiliao,suoyouxingyedehulianwanggaizaodoubushiyicuerjiude。qijianbiranhuichongjidaochuantongdetixi,duichanyegegehuanjiederenzaochengyingxiang。

彩票平台yibuziyi,rennanzidu。hulianwangyiliaojichuantongyiliaorenmenguanxiadezheikoukuyao,jiujingzhishixinshidaiyiliaotixifenmianqiandezhentong,haishiyiwanduyao,douzhinengyouchuantongyiliaorenhehulianwangyiliaoyiqihexiaqucainengzhidao。

 

彩票平台【taimeitizuozhejieshao: zhinengxiangduilun(weixinid:aixdlun): aichanyexinmeiti,zhongdianguanzhulingyu: zhinengjiadian(hanbaidian、heidian、zhinengshouji、wurenjidengaiotshebei)、zhinengjiashi、ai+yiliao、jiqiren、wulianwang、ai+jinrong、ai+jiaoyu、ar/vr、yunjisuan、kaifazheyijibeihoudexinpian、suanfadeng。】

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