彩票平台

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疫情下的演兵场: 电商三巨头正走向各自不同的未来

摘要: 商业模式、增长路径、风险与抗压能力,阿里、京东和拼多多大不同。

钛媒体注: 彩票平台本文来源于微信公众号(ID: qqshenwang),作者丨孙宏超,编辑丨康晓,钛媒体经授权发布。

彩票平台5yuezhongxiaxun,guoneidianshangsanjutouxianhoufabu2020niandiyijiducaibao。

yuguowangcaibaoyipianfanhuajincuxiangbi,jinnianyijidubeiyiqingyinyinglongzhao。henduogongsichehuilexianqianfabudeyejizhiyin,meiguosecshenzhibiaoshiyanzhangshangshigongsifabuyejibaogaozuihouqixianzhi45tian。

彩票平台yuxianxiashitijingjiyipiancandanxiangbi,dianshangxingyezhengzaijinglibinghuoliangzhongtian。yixiebixupinbudebuxianshanggoumairangdianshanghuodeleyixiezifaliuliang,danwuliushouzu、fugongkunnanrangshangyoushangpinnanyianshigongying,xiaofeixuqiufanghuanzerangxiayouxiaofeizhegoumailishoudaoyingxiang。

彩票平台sanjutoudeshangyifencaibaofabuzaijinnian3yue,shuzibucuo,dancaibaobeijingshiyiqingshangweibaofadequnian10zhi12yue,zheisangeyuezhengshilingshouxingyedechuantongwangji。

yiqingyingxiangzerangsanjutoudangshibudebudui2020niandiyijiducaibaochibeiguantaidu。alibabacfowuweibiaoshi,“tuicegongsizhengtishouruzengzhanglvhuishoudaofumianyingxiang。zhongguolingshoushichang、bendishenghuocaipiaopingtaidengbufenyewu,qijidushourushenzhikenengchuxianfuzengzhang。”pinduoduoweizaidianhuahuiyizhongjichumingquecaibaoshujuzhiyin,qizhanlvefuzongcaidavid liubiaoshi,“jiupinduoduolaishuo,shouqingdechanpinwufadedaojishidebuchong,erbujiyouyinweiwuliubeiyanchi。”jingdongzebiaoshilejinshenleguan,jingdongcfohuangxuandebiaoshi,“yinglilvbuhuibishangyigejiduhao,danshiruguoxiangbiqitayixiedianshangdehua,caipiaopingtaideyinglilvshiyaozuodegenghaode。”

彩票平台zuizhiguandeshuzilaizikuaidibaoguoshuliang,genjuguojiayouzhengjugongbudeshujuxianshi: jinnian1yue,quanguokuaidicaipiaopingtaiqiyeyewuliangwancheng37.8yijian,tongbixiajiang16.4%;tongchengyewuliangwancheng6.7yijian,tongbixiajiang27.1%;yidiyewuliangwancheng30yijian,tongbixiajiang14.4%。

16.4%dexiadielvshenzhidadadiyuyouzhengjuzuichudeyuqi11.5%。genghekuangzaiyiqingqijianbaochizhengchangyunyingdekuaidiqiyezhongguoyouzheng、shunfeng、jingdongjisuningwuliuzhuyaochengdanyiliaowuziyunshugongzuo,nenggoufenpeijidianshangpingtaideyunliyouxianqiefeiyongjiaogao,zhongxiaomaijiahennanchengshou。

彩票平台danwaijierengduizhongguodianshangbaoyiqixu,bijingjingguozhangda20nianfazhan,zhongguodianshangzaixiaofeilingyuzaoyicongpeipaobianchenglingpao。zaizhizaoye、xianxialingshouyeshoudaochongjidejintian,dangxuyaoxiaofeiladongneixushi,dianshangpingtaimenjiaochudeshuzijiangchengweizuijuyoucankaojiazhidedaan。

suoyourendouzaiguanzhuzheigedaan。

彩票平台5yue15rijingdonggongbucaibao,yingyeshouru1462.05yiyuan,tongbizengzhang20.75%;5yue22ri,pinduoduogongbucaibao,nianduhuoyuemaijiashudadao6.28yi,danjiduzengjia4290wan;jinjinjishifenzhonghou,alibabagongbucaibao,nianxiaoshouechaoguo7wanyirenminbi,chengweishijiediyigepingtaixiaoshoutupowanyimeiyuandegongsi。

yiqingyingxiangzhengzaizhujianxiaosan,jinguanyinyoushangcun,dandianshangpingtaizhengzaihuidaozhenggui,zhongguoxiaofeiyezhengzaihuidaozhenggui。

阿里巴巴增速放缓,愈显平台化 

genjucaibaoxianshi,jiezhizhi2020cainian(2019nian4yuezhi2020nian3yue),alibabazhongguolingshoushichanggmvwei65890yiyuan,jiashangkuajingjiquanqiulingshoushichanghebendishenghuocaipiaopingtaigmv,2020cainianalibabashuzijingjitixiaofeixingshangyeyewudejiaoyieweirenminbi7.053wanyiyuan(chaoguo1wanyimeiyuan)。

尽管GMV高速增长,但受疫情及淡季双重影响,阿里巴巴核心电商业务营收、利润表现不如人意:

jinnianyijidu,alibabahexindianshangyewuyingshouwei938.65 yiyuan,shiquancainianzhongzuishaodeyigejidu,tongbizengzhang19%,zhengtishouru1143yiyuantongbizengzhang22%,chuangshangshihouzuidizengsu,ciqianzuidiwei38%;yuanyinshidingdanxiajiangyijishangjiaguanggaotoufangjianshao。

lirun 281.26 yiyuan,quniantongqiwei 274.84 yiyuan;lirunlv 34.8%,chuangshangshiyilaixindi。lingwai,bendishenghuoyewuyeshoudaoyiqingyingxiang,yijidualibendishenghuocaipiaopingtaishouru48.41yiyuan,tongbixiajiang8%。

zheiyangdeshuzibingburangrengandaoyiwai,bijingalibabayifazhanduonian,pingtaiyongyoupangdadetiliangjishu,hennanjixuweichigaosuzengzhang。

danyitaobaotianmaoweizhudezhongguolingshoushichangrengshialibabashangyediguodejishi。zheifangmianjingdonghepinduoduoyualibabarengyouchaju: jingdongqunianquanniangmvtupo2wanyi,jinglirun11yi;pinduoduoqunianquanniangmvtupowanyi,jinniandiyijiduyingshou65.41yi,jingkuisun31.70yi。

彩票平台jinniancaibaozhongkeyikanchu,alibabayijianglingshouyetaidailaidedaliangcailitouruxinxingyewu。alibabayezhengzaicongdanyidedianzishangwugongsifazhanchengfugaiduolingyudekejijutou,weilaishoudianshangdanyiyetaibodongdailaideyingxiangjianghuijinyibuxueruo。

彩票平台chuhexindianshangwai,alibabaqitazhuyaoyewurengchuchixukuisunzhong,eleme、cainiao、xinlingshoujijinkouzhiyingyulazadakuisun58.64yiyuan,aliyunkuisun1.7yiyuan,dawenyukuisun33yiyuan,chuangxinyewukuisun30yiyuan。

彩票平台2020cainianalibabayingshouzhongyunjisuan、dawenyuhechuangxinyewuzhanbifenbiewei7.85%、5.29%he1.3%,yunjisuanyingshouchao400yiyuan,bishangyiniandu247yiyuandafuyuesheng62%。suizhexianshanghuaxuqiuchixuzengjia,yunjisuanzaiweilaikenenghuichengweialibabazhongyaodelirunlaiyuan。tongyangzhenduiqiyexianshanghuaxuqiukaifadedingdingzaiyiqingqijianyebiaoxiantuchu,yonghushuchaoguo3yi,qiyezuzhishuchaoguo1500wan。

彩票平台lingyigezhideguanzhudexinyetaishitaobaozhibo,shujuxianshishiyongtaobaozhibodeshanghutongbizengzhang88%。guoshengzhengquanyanjiuxianshi,taobaozhibodebianxianlvdadao8-10%zuoyou,shixianyoulingshouyewudejinsanbei。

京东自营抗压强

ciciyiqingqijian,youyuwuliufangmianyuanyin,daduoshudianshangpingtaidoushenshouyingxiang,jingdongciqianzaicangchupeisongfangmiandetouziquetuxianhuibao。

caibaohuiyizhong,jingdongfangmianbiaoshi,“yiqingzhenggeqingkuangshifeichangbuquedingde,erqiemuqianyiqinggelidecuoshiyeshifeichangyangede。caipiaopingtaimuqianshizaizhenggezhongguoquanqudaozuidadechaoshipingtai,henduorenyiqingqijiandouzaijialijinxingyinshi,zheizhongwulunshixianshanghaishixianxiaduiyucaipiaopingtailaishuodoushitebiedadezengzhang,caipiaopingtaixiangcaipiaopingtaihuicongzhonghuoyi。zheizhongzengzhangyinggaishuozhuyaoshilaiziyucaipiaopingtaiziyingdepinlei。”

caibaoxianshi,diyijidujingdongwuliujiqitacaipiaopingtaishourudezengzhangjin54%。1yue21rizhi3yue31ri,jingdongwuliuleijichengyunyiliaoyingjiwuzichaoguo7000wanjian,zongzhongliangchao3wandun,jianglaizishijiegedide1wanduodunyiliaoyingjiwuziheshenghuowuziyunsongzhihubei。yunsongyiliaowuzidetongshi,jingdonghaibaozhanglequanguodeshenghuowuzi。yiqingzuiyanzhongde1yue20ridao2yue28ri,xiangquanguoxiaofeizhegongyingle2.2yijian、chaoguo29wandundemimianliangyou、roudancainaidengshenghuoyongpin。

shujuxianshi,yijidujingdongjingshouru1462yiyuanrenminbi,gaoyushichangyuqide1365yiyuan;jingshourutongbizengzhang20.7%,chaoguoshangyicaiji10%deyuqi。chuyuduiyiqingdedanyoujigelizhengce,xiaofeizhetongguodianshangpingtaigoumaishenghuobixupindexuqiudazhang。2020nianyijidu,jingdongpingtairiyongbaihuoshangpinxiaoshoudejingshouruwei525yiyuanrenminbi,tongbizengzhang38.2%,chengweiladongjingdongpingtaishouruzengzhangdezhuyaodongli。

yiqingzuiyanzhongde1zhi4yue,jingdongpingtaishang572geriyongbaihuoshangpinpinpaixiadanjineguoyiyuan,you230gepinpaixiadanjineguo3yi,you151gepinpaixiadanjineguo5yi。tongshicaibaoshujuxianshi,jiezhi2020nian3yue31ri,jingdongwuliuyunyingle730duogecangku,baohanjingdongwuliuguanlideyuncangmianjizainei,cangchuzongmianjiyuewei1700wanpingfangmi。

zheixiecaipiaopingtaitixixiyinledaliangshangjiajinzhujingdong,caibaoxianshi,zaiyiqingzuiyanzhongde2yue,xinzengshangjiashuliangtongbizengzhangchaoguo100%。

pinduoduo、alibabafabucaibaodangtian,jingdonghaishangxianziyingfangchan。zhongjunjituanchengweishougezaijingdongkaisheziyingqijiandiandefangchankaifashang,“zhongjun·yunjingtai”deshoupi1000taofangjiangzuoweijingdongqudaozhuanxiangfangyuan。jingdonglingshoujituanceoxuleixianshenjingdongzhibojianqinziweijingdong“ziyingfangchan”daiyan,zhengshikaibojin10fenzhongguankanrenshujiuyipobaiwan,quanchangzongguankanliangda400wan。

jingdongtongshizaicaibaozhonggongbuleqixiazigongsijingdonggongyepinderongzixiaoxi,gailunrongzijine2.3yimeiyuanyouggvjiyuanzibenlingtou,hongshanzibenzhongguojijin、cpedengduojiatouzijigougentou。jingdongfangmiancheng,jingdonggongyepintouhouguzhiyijingchao20yimeiyuan。

彩票平台danchengbenkongzhishizhongkunraozhegaotourudejingdong,yiqingqijiangaishujuyouqituchu。caibaoxianshi,jingdong2020niandiyijiduchengbenwei1237yiyuan,jiaoshangniantongqide1029yiyuanzengzhang20.2%;feiyongwei202yiyuan,jiaoshangniantongqide169.78yiyuanzengzhang19%。qizhong,jingdong2020niandiyijidulvyuechengbenwei104yiyuan,jiaoshangniantongqi81yiyuanzengzhang29%,shijinsannianlaizuigao。yiqingduijingdongdiaopeiwuziheyunlitichulehendakaoyan,lvyuefeiyongzengjiayezaiyuqizhizhong。

gengzhideguanzhudeshi,zaidanjiheshichangzifaxuqiuqiantixia,jingdongshichangfeiyongyeyousuozengzhang。shujuxianshijingdongdiyijidushichangfeiyongwei45yiyuan,jiaoshangniantongqi39yiyuanzengzhangle13.4%。tongshibeiyingxiangdaodehaiyoujingdongdexianjinliu: gaijidujingdongdeziyouxianjinliuwei-30yiyuan。

buguohepingtaidianshangxiangbi,ziyingyewuxianrankangyanengligengqiang。alibabagaosuzengzhangbeihoudezhongyaoyuanyinjiushiziyingyewu,tianmaochaoshi、hemadengxinlingshouyewuzaiyiqingqijiandegaosuzengzhangdixiaolepingtaiyewufanghuandailaideyingxiang。

彩票平台liru,yijidu,alibabaguanggaoyongjinshouruheji454yiyuan,tongbizengzhang1%,qizhongguanggaoshouru309yi,tongbizengzhang2.6%,yongjinshouru145yiyuan,tongbixiajiang2%。yuciduiying,alibabaxinlingshouhezhiyingyewu(baokuojinkouzhiying、tianmaochaoshi、hemaheyintai)shouru255yiyuan,tongbizengzhang88%。zhuyaodeyiyuyiqingqijianduishengxianpeisongdejudaxuqiu,jiezhizhi2020niandiyijidu,hemamendianshudadao207,huanbixinzeng10jia。

拼多多的速度

cong0dao6yi,pinduoduozhiyonglebudao6nianshijian,“3yirendouzaiyongdeapp”sihuyeyinggaigaicheng“6yirendouzaiyongdeapp”。

jinguanpinduoduojizijidedingyishixindianshangpingtai,danzongguanguoneidianshangxiangguancaibao,pinduoduodekuozhangsiluquefanergengxiangchuantongdianshang: daebutiekuochongguimo,yiguimodaidongshangyoucaigouliang,congerdailaiyijiaquan。

彩票平台caibaoxianshi,muqianpinduoduonianduhuoyuemaijiada6.28yi,yuanchaojingdong3.87yi,yualibaba7.26yideshuziyexiangqubuyuan。xinzenghuoyueyonghufangmian,pinduoduochaoguoqitaliangjiajutouzonghe: alibaba、pinduoduo、jingdongfenbiezaidiyijiduxinzenghuoyueyonghu1500wan、4290wan、2500wan。

彩票平台pinduoduopingtaiyonghuzhanxingyezaizhubuzengqiang。yijidu,pinduoduoapppingjunyuehuoyonghushudadao4.87yi,jiao2019niantongqizengjia1.98yi。pinduoduoyonghunianduxiaofeiecong2019niandi1720.1yuantishengzhi1842.4yuan,bingjiaoquniantongqizezengzhangle47%。

zaixiaofeiefangmianpinduoduojulialibabahejingdonghaiyouchaju,2020cainianalibabataoxixiaofeizherenjungoumaiyuewei9076yuan,jingdongzewei5761yuan。

congshourulaikan,pinduoduoyijiduyingshou65.4yiyuan,qizhong54.9yilaiziguanggao,laiyuanbijiaodanyi。alidianshangyewushourulaiziguanggaoheyongjin,yijidualiyongjinshouruwei145yi。pinduoduoshengcheng2019nianbangshangjiajieshengle500yizijinchengben。

彩票平台yuyonghushuliangfeisushangzhangxiangduiying,benjidupinduoduojingkuisunzaicikuoda,feitongyonghuijizhunzexiaguishuyuputonggugudongdejingkuisunweirenminbi31.70yiyuan,duibiquniantongqijingkuisunweirenminbi13.79yiyuan。kaolvdaoyijidupinduoduo65.4yiyuandeyingshouji44%deyingshouzengsu,pinduoduozaijinnianyijidutourulegengshenyiwangdedaijiajinxingxiaofeibutie。

zheishenzhiyinfalejingzhengduishoudepingjia,alibabacaibaodianhuahuiyishangalibabadongshijuzhuxizhangyongcheng,burentongshaoqianhuodeyingshouzengzhangdezuofa,tabiaoshialibuhuizuozheiyangdeshiqing,xiwangzuorenhetouzidoushikechixuhegaoxiaode。

彩票平台buguozhideguanzhudeshi,jinguandafagengjia“chuantong”depinduoduodequezaishaoqianhuanguimo,yijidupinduoduopingtaidexiaoshouyushichangtuiguangfeiyongtongbizengzhang49%zhi72.97yiyuan;danpinduoduoyezaijiadazaijishudechixutouru,yanfafeiyongtongbizengzhang121%zhi14.7yiyuan。genjupinduoduociqiancaibaoxianshi,pinduoduoyanfatouruzhuyaoweirencai、suanfa、xitongdeng“wuxingzichan”,gudingzichanjinzhanjixiaobili。

彩票平台congyonghushuliang、pingtaigmvrengchuyugaosuzengzhanglaikan,zheixiekuisunxiangduixiaolvjiaogao。huangzhengcengzaicaibaofenxishihuiyishangbiaoshi,“caipiaopingtaide‘baiyibutie’bushikouhao,suohuademeiyifenqiandouzhidede。”lingwaizhideguanzhudeshi,zai2019nian,pinduoduotongguozengfajikezhuanzhaigongrongzi20yimeiyuan,muqianchiyoudexianjinjixianjindengjiawuheduanqitouziheji426yiyuan(buhanshouxianzijin),zuyizhichengpinduoduojixushaoqianhuanguimo。

caibaofabuhou,yiyezhijian,pinduoduoshizhibaozhang104yimeiyuan,jiaoshangshidangtianbaozhangchao500yimeiyuan。

抗疫排头兵

2020nianyijidushiguoneixinguanyiqingzuiweiyanjundeshiqi,youqiafenglingshouxingyedanji,dandianshangpingtaiquegeziliyongzishenyoushi,jiaochuleyifenkangyichengjidan。

shujuxianshi,alibabayijidu(non-gaap)jinglirunwei223yiyuan,tongbizengzhang11%;gaapzhunzexiadejinglirunzechuxianlejiaodaxiahua,shixianguishuputonggugudongjinglirunweirenminbi31.62yiyuan,tongbixiahua88%。

彩票平台zheigenalibabazhichudeshangjiafuzhuchengbenxiangguan,zaiyiqingqijianalibabachutaiyixiliekangyifuzhujihualaibangzhupingtaideshanghu,duisuoyoutianmaoshangjiamianqu2020shangbanniandepingtaicaipiaopingtainianfei,zaochengsunshihuojiangduodajishiyi。

彩票平台jingdongcaibaozexianshixianjinliudafujianshao,jingdongfangmianbiaoshizheishiyinweizaiyiqingqijianxianbaogongyingde: “weileyupinpaishang、zhongxiaoshangjiadenghezuohuobangongtongmianduijingyingkunnan,youqishiduanqixianjinliujinzhangdengwenti,jingdongdafusuoduanlexianggongyingshangdejiekuanzhouqi,haixianggongyingshangtiqianyufuledaliangdeyufuhuokuan,gongsiyijidudeyingfuzhangkuanzhouzhuantianshuyejiaoquniantongqisuoduanle5.7tian。”

彩票平台2yuefen,jingdongduipingtaishangjiatuichubaokuofeiyongjianmian、jinrong、wuliu、jishu、guanggaodengduofangmianfuchizhengce;3yuechu,jingdongyoutourujiazhi15yiyuandeziyuan,tuichu“chunyujihua”,fuchishouyiqingyingxiangdezhixiaopinpaiheshangjia。

彩票平台pinduoduobenjicaibaoxianshikuisundafukuoda。pinduoduofangmianduicibiaoshi,kuisunkuodazhuyaoyoulianggeyuanyin,yifangmianshiyiqingqijian,weilebangzhupingtaishangdeshangjia,pinduoduozaibaochi0yongjindejichuzhishang,zhudongjixujiangdishangjiazaipingtaishangdeyingxiaochengben,bingjiangdaliangdemianfeiliuliangziyuanyouxianjidaoleyonghuzuixuyaodeyiliaoyongpin,yincizaijiaoyiefanbeizengzhangdeqingkuangxia,yingshouzhishixian44%dezengzhang。

彩票平台lingyifangmian,pinduoduojixujiadazaijishu、chanpinheshangpinzhijiebutieshangdechixutouru。guanfangcheng,duoduozhiborangyonghuzaijiazhongjiukeyiliulanbowuguan,zaimaishuiguodeshihoukeyikandaoshuiguodecaizhaihebaozhuang,keyiyushangjiayougenghaodehudong,zheixiedouhuidailaigenggaodekuandaichengben。tongshi,pinduoduobaiyibutiechixuzaixian,buduanjiyonghutigonggengjiayouxingjiabidepinpaishangpin。

下沉市场仍是主战场

彩票平台yiqingzhengzaizhujianxiaosan,shangbannian618hexiabannianshuangshiyilianggechuantongdianshangdacujijiangdaolai。suizhedianshangzhujianhuiguizhengchang,ruhezaixindexiaofeihuanjingzhongzhuazhuyonghujiangchengweidianshangjutoumenyaojixumianduidenanti。

suizhexianshangxingshichangtaihua,daliangchuantonglingshouyetaishouyiqingchongjishifangdegoumailibudebuzhuanyidaodianshangpingtaishang: shiwushangpinwangshanglingshouezhanshehuixiaofeipinlingshouzongedebilizai2020nianqiansangeyuetufeimengjin,1-2yuefenwei21.5%,4yuefenshengdao23.6%,bi2019niandide20.7%gaochu3.4gebaifendian。zheiduiyudianshangpingtailaishuoshizhangqilihao。

heyiqingchuqiyiyang,kuaididanliangchengweizuizhiguandeshuzi。

jinguan1yuekuaididanliangdafuxiahua,danzhenggeyijidukuaididanliangzhengtiyichuyuzengzhangtaishi: genjuguojiayouzhengjugongbudeshuzixianshi,yijiduquanguokuaidicaipiaopingtaiqiyeyewuliangleijiwancheng125.3yijian,tongbizengzhang3.2%;qizhong,3yuefenquanguokuaidicaipiaopingtaiqiyeyewuliangwancheng59.8yijian,tongbizengzhang23%。

guojiayouzhengjugongbudeshuzigengshixianshi,daole4yue,kuaidirijunyewuliangyitupo2yijian(quanyue65yijian),tongbizengzhang32.1%。

彩票平台jinguancicisanjutoujunweiruqianjiqicaibaojiangxiachenshichangzuoweizhuyaohuati,dandangyiqingguoquhou,dianshangpingmenrengranyaozaixiachenshichangzheigezhuzhanchangfali。pinduoduozibubishuo,alibabajinnianlaizhongjinbujujuhuasuan,mubiaojiushiyupinduoduozai“wuhuanwai”duanbingxiangjie。

zheigeshichangzuixindedawanjiashijingdong,zaicaibaohoudedianhuahuiyizhong,jingdongfangmianbiaoshi,sandaoliuxianyonghuzhanbiyijingchaoguoliucheng,gmvzhanbiyijingchaoguoyiban。tongshi,jingdonghaishangxian“jingdongjisubanapp”,zheichengweijingxi(duliyujingdongapp)zhiwai,zhuzhanxiachendezuidadongzuo。jingdonghaizaixianxiabujujiadianzhuanmaidian、diannaoshumazhuanmaidiandengyetai,fugailequanguojuedabufendedixianchengshijicunzhen。

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