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对字节跳动1000亿美元估值的分析: 距离Facebook有多远?

摘要: P/S可能存在低估,但ARPU有待进一步提升。

图片来源@视觉中国

tupianlaiyuan@shijuezhongguo

wen | yiqianerbaizi

彩票平台benzhou,pengboyuanyinerjishichangxiaoxirenshicheng,toutiaomugongsizijietiaodongjinqiyoushijiguquanjiaoyixiadeguzhiyijingtupo1000yimeiyuan,jutizai1050-1100yimeiyuanzhijian,zuigaoshishenzhiyi1400yimeiyuanchanshengguojiaoyi。yizheigeguzhimuqianjinruguoneihulianwangqiansimeiyouxuannian,chuleahetzhiwai,haiyouyigemeishangshidemayijinfu,houbiancaishimeituandianping、jingdong、pinduoduo、wangyideng。danqianyimeiyuanguzhihaibunengjiruquanqiukejigongsishizhiqianshi,dagaizai12-15wei。

彩票平台zheiliyishangbanniangongkaibaodaodecaiwushujuzuocankao,jiandanduibiyixiazijietiaodongyushangshigongsifacebook、snapchat、twitterdejiazhichengshu。youyubuqingchutadejutilirun,zanqiebuyongp/e、ev/ebitdazheileifangfa。

ruguoshuorugongkaibaodaozhongsuoyanzijietiaodong2019nianguanggaoshourushi1200yiyuan,culvechuyi7zhehechengmeiguowei 170yimeiyuan,an1000yimeiyuanguzhijisuan,price to salesjip/sshi5.9x,ruguoquanjuzhenchanpindemaushi15yi,zedanyonghushouruarpushi11.3yimeiyuan,danyonghugongxianguzhiyue67meiyuan。

laikanyixiatongyangyiguanggaoweiyinglimoshideshejiaomeitifacebook(shujulaiyuan10-kwenjian,xiatong)。shizhi6600yimeiyuan,2019nianshouru707yimeiyuan,maushi25yi,zhuyaoshifacebookhemessengerdeyonghu,meiyoutongjiinstagramhewhatsapp。2019quannianquanqiufanweipingjunarpushi29.3meiyuan,qizhongbeimeidiqu139.4meiyuan,ouzhou44.1meiyuan,yatai12.6meiyuan,beimeishiyataide11bei。ciwai,danyonghugongxianshizhi264meiyuan。p/sshi9.3x。

彩票平台zijietiaodongarpu11.3meiyuanshigenjuquanjuzhenchanpinjisuande,ruguotichudouyinhaiwaibantiktok,arpulilunshanghuigenggao,yinggaiyichaoguofacebookzaiyataidiqudearpu。guoneiduojiashujujigoudetongjixianshi,zijietiaodongdeguoneizaixianguanggaofeneyijingpaimingdier,jinciyualibaba。danruguozhibijiaogedidebentushichang,beimeidexiaofeiliyuzaixianguanggaoguimohaishijuyoumingxianyoushide,tixianzaiyufacebookbeimeiarpushangdechaju。

彩票平台zijietiaodongdabannianlailuxucongquanqiudapaikejigongsiwalebushaogaoguan,yizuijindishiniliumeitiyewuzhangmenrenkevin mayerdejiamengertuixianggaochao。tiktokyijingjiaozhangshijianzaimeiquappstoremianfeiapppaixingbangzhongbabangqiansan,zhiyouxiangzoomzheizhongyinyiqingyinsuxiazailiangjizengdeappzanshichaoyueletiktok。dansuizhejinruguojiadezengduo,tiktokmeishaoyinweidangdiheguiwentishoudaozhize。kevin mayerchulejiejueheguiwenti,gengzhuyaoyinggaishijiasutiktokdeshangyehuabufa,rangjudaliuliangjinyibubianxian。

xiamianzaijiehesnapchatyutwitterlianggetongjibiedeshejiaomeitigongsizuoduibi,youyucaibaopilukoujingbutong,bijiaonantongyi,zheilijinyibiaogexingshizuojiandancankao。

dancongshixiaolvp/sdejiaodukan,zijietiaodongyi170yimeiyuandeshouruyinggaihainengqiaodongbi1000yimeiyuangenggaodeguzhishuiping,ermuqianchajuzaiyuhexinshichangdanyonghuguanggaojiazhishang。guanggaoshoujingjizhouqiyinsuyingxiangjiaoda,zijietiaodongcong2018niankaishijizhonghengxiangkuozhang,jinruyouxi、jiaoyu、imjishitongxun、sousuo、tobduansaasdeng,yinggaiyeshizaixunqiuguanggaodanyiyinglimoshishangdetupo,qiwangdangeyonghujiazhigenggao。

zijietiaodongduanshijianneiqudexianzaideyouyichengji,chengweichuhaiappzhongxianxiangjiduixiang,kenengzhuyaoshizaiyixiafangmianzuodehenhao:

1.chanpinli。wulunshineirongxiaofeihaishishengchan,toutiaoxichanpindoujirenjiandanzhijiedetiyan,jingzhunfenfashibaozhengjiandanzhijiedegongju,chuantouliqiang,jiuxiangyijiadezuzhuangshuomingshuyongtuhuabiaoda,huidalegaodexiaopengyoudouhuizuzhuangjiaju。suoyi,jiandanzhijieyeshitiktokraokaiyuyanzhangai,jizhongyuzuijiandanderenxingbiaoda,fengmihaiwaishichangdeyuanyin。xiangbi,yixieyuezuoyueyongzhongdeappkenengzhishichanpinjinglixiangrangyonghuzaitashangmianduotingliu、duozuoshideyixiangqingyuan。

2.juzhenshifuhuaheguanlinengli。jiyushangshuchanpinlinian,zijietiaodongqixiafuhuadeappjibenshiduliyumutijinritoutiaowaideyunying,jubeidulihuoqudaliuliangdenengli,bushidanchundesheiweisheiyinliu、houcibobidefazhansilu。

3.bendihua。jiyu2,zaiguanlishangdefenquanzuodeyebijiaodadan,birukenjiangtiktokdeyibashouzhiweijiaojibenturen,suirantiktokhedouyinlilunshangcunzai“datong”dekeneng,danbuhuizheiyangzuo,fenqudezuofayeshiweibaozhangneirongyuliuliangdebendihua。congzhangyimingzuijindezhiweibiandongyuyuangongxinkan,tayijingzaisikaoshehuijiazhi、quanqiugongsideguanlimoshi、quanminjiaoyudengfeijutiyewucengmiandewenti。

dansuizhehengxiangjinrugengduolingyu,zijietiaodongyehui“shudi”gengduo,youxielingyubingfei“weiliulianglun”。erqiezuoweiduobianpingtaimoshi,qijingsuishiruhezaiguizexiagenghaodidiaodongshengchanzhejijixing,yiqianghuazheizhongwangluoxiaoying,daidongyonghugunxueqiu。yejiushiugcdebianxianwenti,youqishitoubuyixiadezhongyaobushengchanzhe。xiangyoutubedeguanggaofencheng、instagramdeguanggaoyudaihuo,moshixiangduiqingxi。guoneiugcdeguanggaozhiru、daihuo、yinliu、zhibodashangdengdoubusuanhenchengshu,zheifangmianwentiliantongyonghuxuqiudezhangqichendian,kenengduiyuzijietiaodongshizhangqiketi。

【taimeitizuozhejieshao: yiqianerbaizi(gongzhonghaoid: word1200)】

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gonghao: yiqianerbaizi(word1200),congcaiwujiaodufenxihulianwang

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