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《姜子牙》确定年内上映,2020年国产动画不止于此

摘要: 彩票平台 疫情的“围困”下,国产动画可谓机遇与压力并存。而如果能在危机中找到“生机”,国产动画可以期待就绝对不止有《姜子牙》了。

《姜子牙》原海报

《jiangziya》yuanhaibao

钛媒体注: 本文来自于微信公众号(ID: youhaoxifilm),作者为耿凌波,编辑为江宇琦,钛媒体经授权发布。

彩票平台guanzhu《jiangziya》deguanzhong,zongsuanchixialeyikedingxinwan。

昨日,原定于春节档上映的动画《姜子牙》,在第二届“金众电影青年表彰仪式”上公布了最新预告,原宣传标语改为“二零二零,一战封神”,而新预告结尾处则是“二零二零,太公归来”,确认仍将在年内上映、回应了改档2021年的消息。

zaidianyingyuanfugongzhujiankandaoshuguang、gedajuzuhegongsidouluxujinrufugongjiezoudedangxia,zheigexiaoxiwuyihuijixingyedailaiyidingdetizhen。erdumouzhuyidao,buzhishi《jiangziya》,zhenggeguochandonghuadouyongyouzhebusudehuatidu。

zhongguoguanzhongkaishiduiguochandonghuayouqidai,bingbushimeiyoudaolide: jiqunian《nazhazhimotongjiangshi》dapopiaofangjilu、daidongquanminguanyingrehou,erjinchule《jiangziya》,haiyou《miaoxiansheng》《xinfengshen: nazhazhongsheng》《fenghuang》《dashengnaotiangong》denghuatizuopindaiying——jinri,《xinfengshen: nazhazhongsheng》chuanlairuweiangxidianyingjiewipdanyuandexiaoxi,zuixindeguanfangwuliaoshangbiaozhudeshangyingshijianrengweishujia。

erchule“cunhuozhenrong”gouqiang,henduorenduiguochandonghuachongmanqidai,haizaiyuyiqingzhixia,dangzhenrenyingshixiangmuxianxiapaishe、zhizuoshouzushi,donghuazuowei“xianshanghua”jiaoqiangdexingye,shoudaodeyingxiangyaoxiangduiyouxian。

此外,“宅经济”的盛行,则间接助推《一人之下3》《伍六七》等国产动画有了更强的声量。因此不少人判断,未来一段时间,无论动画电影还是番剧,都将有着较大的市场空间。

danshishizhenhuirucima?

zaicaifangleduoweicongyezhehoudumouhuoxi,suirandonghuachuangzuohuanjiezhonghenduogongzuodequekeyijianshaoxianxiarenyuandejuji、zaixianshangjinxing,danyinweiguoneidonghuaxingyefazhanzhengtihaibingbuchengshu,congrencaigongyingdaoyanshengqudaodaohaiyouhenduoduanban,yinciyiqingsuodailaideyingxiangyehuifanguolaijiangyixiewentifangda。

yiqingde“weikun”xia,guochandonghuakeweijiyuyuyalibingcun。erruguonengzaiweijizhongzhaodao“shengji”,guochandonghuakeyiqidaijiujueduibuzhiyou《jiangziya》le。

疫情“围困”国产动画

彩票平台yiqingqijian,yuanxiandianyingwuyishishouyingxiangzuidadeyihuan,xuduoyingyuanyuandingdefaxing、yingxiaojihuadoubeipoyanchi,donghuadianyingziranyebuliwai。

tuopushujuxianshi,2020nianshangbanniangongyou9budonghuadianyingchedang,baokuochunjiedangdianying《xiongchumeizhikuangyedalu》he《jiangziya》liangburemenguochandonghua,yijibeishouqidaideaosikaruweiyingpian《haishouzhizi》dengjinkoupian。heqitadianyingyiyang,chedangyiweizhexuanchuanjiezoubeiwanquandaluan、xuanchuantourudaleshuipiao,bingqiebixuzaiyiqinghouzhongxinjinxingdangqibuju。

彩票平台ranerxiangjiaoqitaleixingdeyingpian,guochandonghuadianyingxiabanniannenggouxuanzededangqiqishishifenyouxian。yuanyinzaiyuchulejishaoshuchengrenfenggemingxiandezuopinwai(ru2017niande《dahufa》),duoshuguochandonghuahaidoushimianxiangjiatingshouzhong、mianxianghejiahuanshichang,yincimeinianlizuihuangjindedangqidoujizhongzailehanshujiaheliuyi。

彩票平台《dahufa》juzhao(piaofang: 9166.9wan)

彩票平台ciqianyoubushaoyeneirenshipanduan,shoudaoyiqinghexuexiaoanpaiyingxiang,jinnianshuqidangjiangdadasuoshui、jingzhenghuojianggengjiajilie,duihenduodonghuadianyinglaishuojingzhengyalihuizengjia,bushaozhongxiaotiliangdeyingpiankenenghuixuanze“bizhan”。

同时另有从业者告诉毒眸,合家欢市场虽然是以儿童为中心来团聚家庭用户进入影院,但真正做决定的还是家长,鉴于家长对疫情的芥蒂,很多动画从业者对暑期档的态度并不乐观: “市场不稳定的话,即使损失机会也比冲上去当‘炮灰’要好”。

彩票平台faxingzhiwai,donghuadianyingdezhizuojihuahejiezouqishiyeshoudaolechongji。

zaihenduorendelijieli,donghuazhizuobikailexianxiapaishe,keyisuiyiyuanchengcaozuo,danyouyuhenduodonghuaxiangmudouhuiqianding“baomixieyi”,gongzuorenyuanwangwangwufasuiyijianggongzuodaihuijiazhong,yincixingyetingbaiqijian,yixiedonghuajuzuyebudebutinggongdengdai。

彩票平台erjishishinenggoudaihuijialiwanchengdegongzuo,youyubufenneirongduishebeiguigedeyaoqiuyebijiaogao,xuyaojianggongsidejiqijinxingchaifenyunshu,yunshuguochengzhongdeyunfeihejiqisunhao,youshiyibibuxiaodekaizhi。

yincijishihenduoshuzihuachengdubijiaogaodegongzuo,yewufazaiyiqingqijianshunlipukai。youdonghuadianyingdezhizuofangjiuxiangdumoutoulu,qifuzedexiangmuzaijiehouyinguyanqilesanzhoushijian,erzheizaixingyeliyijingsuanshishouyingxiangbijiaoxiaodele。

同时办公效率也是很大的问题。于动画电影而言,对团队协作的要求非常高,有从业者告诉毒眸: “动画制作是一个超高度数的、需要百人艺术协同的工作,本身就是一个很复杂的生产流程。”远程办公基本无法管理,会导致效率也会大幅度降低。对此,动画公司天工艺彩CEO 邹龑在接受媒体采访时就曾表示: “疫情期间动画公司的产能至少会降低30%。”

yidandangxiadezhizuobeidaluan,haihuiyinfaxuduoliansuofanying。zaiyuanrendonghuachuangshirenzouyideguihuadangzhong,qituanduizhizuodedonghuadianying《hudunerxiaobiaoshi》yuanbendasuanzai2021nianchunjieqijianshangying,keyiqingdedaolaidaluanletuanduidezhizuojiezou,zhinengzanshigaidangzhimingnianwuyidang。

xiangjiaozhixia,donghuawangjuhewangluodonghuadianying,yinweidoushixianshangfaxinghebochu,qibochudejihuahejiezoubingweishoudaotaidayingxiang,yiqingqijianshenzhihaiyongxianchule《yirenzhixia3》dengdonghuabaokuan,qizhong《xixingjizhizaijianwukong》zaiyiqingqijiandedanpingtaizhengpianbofangliang,gengshijinciyuzhenrenwangluodianying《qiannvyouhun: renjianqing》。

danjudumoulejie,duiyushangzaizhizuojieduandehexiwangzuohaiwaituiguangdezuopinlaishuo,suoyaochengdandeyalitongyangbuxiao。

彩票平台《wuliuqi》zuoweizhongguoshoubuyi“netflix original”shenfendenglunetflixdeyuanchuangdonghuajuji,yuanbenjihuadierjishangxiannetflixzhiqian,wanchengneirongdebentuhua,danrujinzaoyuyiqing,zheifangmianjinchengyehuibeiyingxiang。

彩票平台《wuliuqi》chupinfangahayuledeceo、zhipianrenzoushashagaosudumou: “zimukeyigongzuorenyuanzaijiawancheng,danshibutongyuzhongdepeiyin,zexuyaopeiyinyanyuanjinpengpaishe,zheijiuhuidaozhibufenyuyanpeiyinbanbengongyingyanchi。”

彩票平台netflixzaituiteshangdui《wuliuqi》dexuanchuan

彩票平台juxi,《wuliuqi》dierjiyuanbenjihuashangchuanhanyu、fayu、riyu、yingyuhexibanyayu5zhongyuyanbanben,danshishoudaoyiqingyingxiang,yingyu、fayu、xibanyayuzaoyuyanchi。

彩票平台xianyouxiangmujindushangdeyanchi,gengshizhijieyingxiangdaolexinxiangmudetuijin。genjuvlinkagetongji,2020nianwangluoyingshineirongbeianshuliangzai2yuexianrudigu,3yuesuiranyousuohuisheng,danzhengtishuliangjinwei402bu,jiaoquniantongqi420burengyousuohuiluo,qizhongwangluodonghuajinyou23bu227ji。

彩票平台“yiqingyingxianglehenduoxiangmubeianshenhedetuijin。”youcongyezhejieshoudumoucaifangshihuiyi,“zhuyaohaishieryueshangxunzhongxunneiduanshijiandajiaquandoubeigelizaijia。”

erzaizhenggedonghuachanyelianli,shouchongjizuidadehaideshuxianxiayanshengshengyi。

qitahuanjiehaodaishi“huanbuqianxing”,danyanshengpinshitidian、dongmanipzhoubianshangpindian、zhuticanting、zhutishineileyuanzewanquanxianrutingzhi。jumowanwangactoysxiaoxi,gongsiyanshengpindeshengchan、xiaoshoujunshoudaoyiqingyingxiang,qizhongxianxiaxiaoshouqudaoyingxiangjiaoda,henduomianxiangnianqingqunti、kaizaigaorenliulianghexinshangquandeerciyuanxianxiamendian,budebuyibianzaibengaishirenliugaofengdechunjieqijianbidian,yibianzhifuzhegaoangdezujin。

youbaodaocheng,zhudaxianxiayulexinlingshoudeshierdongwenhua,muqianzaibeijing、shanghaidengqita7gechengshideshijijiamendianjiuyijingluxuguanting。

“zhishaozaijinnianshangbannian,xianxiayanshengpindiandexiaoshoudounanyidadaoquniantongqishuiping。”youcongyezhegaosudumou,erzheibufenshourudesunshi,douweiganggangzhanlutoujiaozhunbeidaganyichangdeguochandonghua,zaiduyingtoujiaoshangyipenlengshui。

冲击之下,一些刚刚“重燃热情”的资本,也有了“退意”。“毕竟有限的资金,会向风险更可控、有明星或导演品牌背书,以及影视公司更熟悉的真人电影项目集中”。一位有着多年从业经验的动画领域创业者告诉毒眸,自己公司的融资进度就受到了影响,很多谈好的资金却“临阵脱逃”了

疫情为国产动画带来“转机”?

彩票平台kunjuzhixia,ruhepojushihenduoqiyedouzaisikaodewenti。

有业内人士告诉毒眸,现在大部分从业者的打算是往上游走,“抱紧平台、资本的大腿”。从业者里奥所在的动画制作公司,已经将更多的精力放在大公司的外包项目上,“大公司毕竟血厚,回款有保障”。同时,团队还在寻找与平台合作的动画项目,希望透过平台需求的变化,及时调整公司方向,“行业变化太快了,昨天和明天都不一样”。

danzaiyibufencongyezhedeguandianli,zhengshiyinweitaiyilaipingtaiheziben,ranghenduozhongxiaoxinggongsiwangwangguoyubeidong,jiafangbujindafudujiangdifabaojia,haihuisuiyizengjiayuanlaihetongzhongmeiyoudegongzuo。

“biruyuanben‘donghua+houqi’shi17wan/ji,xianzaizebianchengle13wan/ji,erqiehaizengjialebufenzichan(jianmodenggongzuo)。”liaogaosudumou,zheizhonghezuomoshirangdonghuazhizuogongsinenggouhuodedelirunbiandegengbole。

而“选择空间”的缩小,仅仅是当下整个动画行业面临的压力的一面。表面来看是动画行业当下面对的一些困境,是疫情作为不可抗力因素带来的一场“横祸”,但其实往深了看也和商业模式不成熟、衍生渠道不畅、人才匮乏等产业结构性弊病有关。

彩票平台zuijiandandelizi,youyumeiyouchengshudeyanshengpinxiaoshouqudao,yidanyiqingdaozhixianxiamendiantingye,bushaochanpinqishijiushiquleheshideshoumaichangjing。

彩票平台jinyibutuiyan,meiyouchengshudeshangyetixizhicheng,henduodonghuatuanduijiuzhuanbudaoqian、shenzhihuobuxiaqu,jinerdaozhirencaideliushiyukuifa——dangqiandonghuaxingyederencaiquekouyijingchaoguo80wanren,xunhuanwangfujianxingyeyehennandedaoliangxingfazhan。

buguomianduidangxiadeyali,henduodonghuaxingyedecongyezhebingmeiyoudasuanzuoyidaibi。

彩票平台duozhongqudaoshouzudeqingkuangxia,yixierenkaishijiangmuguangtouxiangyanshengpindexianshangxiaoshou——suiranxianxiadianpuwufayingye,danshijinduanshijiandianshangyewudefanrongqueweixianshangxiaoshouchuangzaolejihui。youneirongfangdefuzerengaosudumou,yiqingqijian,qigongsimouipxiangguanyanshengpinxianshangxiaoshouchuangxingao。

《yirenzhixia》dengipyezuoqilezhongchou

zhideyitideshi,ruguojiangdonghuayanshengpinjiandanhuafenwei“ertongxiang”he“chengrenxiang”de,neiyiqingqijiandedaolejiaoduofazhandeqishishihouzhe。liaogaosudumou: “ertongxiangyanshengpinyibanshixiaohaizizaishangchangkandaohouchanzhejiazhanggoumai,jinerchanshengdexiaoliang,yikaoxianshangqudaoshoumaidehua,haizibuzhudongliulanjiukanbujian,jiazhangzhudonggoumaideshuliangyebuhuitaiduo。”

suiranduiguoneidedonghuachanyelaishuo,ertongxiaofeizhekenenghaishizhuli,suoyixianshangxiaoshouzuizhongnenggouhuijidaoduoshaodonghuagongsi、xiangmufang,muqianlaikanrengshiweizhishu,danzhishaoxianshangqudaodetuokuanhejianli,nengweiyihoudeshijiantigonggengduojiejian,fangzaizhenggechanyefazhandejiaodulaikanyerengshiyijianzhidexinweideshiqing。

彩票平台buzhishidianshang,duanshipinqishiyezaiyiqingqijianyinglaileyibokuaisufazhan。jiezhi2020nian3yue,duanshipinyonghuguimowei7.73yi,jiao2018niandizengzhang1.25yi,zhanwangminzhengtide85.6%。

jiezheyiqingqijianduanshipinpingtairedubaofashizengzhangdedongfeng,youbushaodonghuaipzhenduiduanshipinpingtaiyonghu,tuichulexilieduanneirongyudingzhihuaneirong。

yi《wuliuqi》weili,zaozai2018nian,“wuliuqi”dexingxiangjiuruzhulehenduoduanshipinpingtai,danbishigengduodishizuoweidonghuaxiangmudexuanfaqudaozaiyunying,eryiqingqijian,shoudaoduanshipinpengbofazhandeyingxiang,tuanduiyekaishijiyupingtai,wei“wuliuqi”guihua“xiaojuchang”he“qbandonghua”。

《wuliuqi》xiliezuopinzaibzhanbofangshuda4.5yi

zaizoushashakanlai,cehuaxilieduanjudengbujinjinshifangdaleipdeyingxiangli,gengzhongyaodeshiyoujihuijiangyanshengpinxiaoshouyuduanshipin、zhiboxiangjiehe,dazaogengfengfudechanyemoshi。“dianshangyizhishicaipiaopingtaidegongzuozhongdian,zhibuguozhenzhengtichu‘zhibodaihuo’zheigegainian,haishizaiyiqingzhihou。”

当前,直播售卖《伍六七》动画衍生品的模式还处于摸索和尝试阶段: “彩票平台更多地还是在展出彩票平台的一些官方周边。”但对于一些线上销售衍生品,这个想法本身,就已经提供了一个很好的思路,解决了消费者获取信息不畅的问题。

eryiqingqijian,yuduanshipinyiyangchengxianxunmengzengzhangqushidehaiyouyouxi。shujuxianshi,2020nianchunjieqijian,shoujiyouxiyechenglerijunhuoyueyonghuzengliangzuigaodexingye,gaoda20%。

彩票平台yuanbenshidonghuayuyouxizhijian“gaibian”dehezuoxingshijuduo,erjindajiagengyuanyicong“ipshouquan”kaishi,tongguokuajieliandonghuozhejiaosezhiruzhankaihezuo。“gengduoshihoushiyouxigongsizhudongzhaoguolai,yinweicaozuoqilaixiangduibijiaojiandan,jinyiqingqijianjiuyouzengjiale2-3jiahezuofang。”zoushashabiaoshi,zheiduiyudonghuaneirongfangfazhangengchengshudeshangyemoshidoudayoubiyi。

彩票平台suizhefugongdelinjin,yixieshouyiqingyingxianggaidangdedonghuadapian,douyouwangzhongxinhuidaopaizhuo,chengweiji《nazhazhimotongjiangshi》hou,xiayigeguochandonghuade“piaofangmingxing”。

dancongxingyedejiaodulaishuo,gengzhideguanzhudehuoxushi,zheicizhangdasigeyuedetinggong,jinyibubaoluledonghuaxingyedejiujichenke,bingjiguangdacongyezhetigonglelengjing、fansidejihui,dajiazaikefuweijideguochengzhong,yemosuochuleyixie“xinlujing”——erzheihuoxunengzaijianglai,weicaipiaopingtaitigongyiliangbubaokuanzhiwai,gengduodejingxi。

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