彩票平台

写稿
第一时间get全球最新科技知识与数据
下载钛媒体客户端

扫描下载App

收购百科名医网,字节跳动在医疗健康的布局持续加重

摘要: 现阶段字节跳动可以切入的最大领域,落到了医学咨询上。

图片来源@视觉中国

tupianlaiyuan@shijuezhongguo

wenshudongmaiwang

彩票平台2020nian5yue15ri,ju“mouqiyexinxichaxunpingtai”shujuxianshi,zijietiaodongwanchengleduibaikemingyiwangdequanzishougou,baikemingyiwangfarenyigenghuanweizijietiaodonggaoguanyanshou。

kejijutourujuyiliaojiankanglingyuzaoyibushixinxianshi。jingdongjiankanggangyiwenshijiuhuodelechao10yimeiyuandealunrongzi;alijiankangdeganggushizhiyijingchaoguo2500yigangbi;baiduhetengxunyezaichixufalihulianwangyiliaolingyu;meituanyecongyimeiqieru,bujudajiankanglingyu。

jinguanruci,zijietiaodongqiaowushengxideruju,haishirangrenyouxieyiwai。zhakanqilai,baikemingyiwangduiyuzijietiaodonglaishuo,shiweitoutiaobaiketigonggengjuquanweixingdeyixueneirong。

shiqingzhendezheimejiandanma?yanzhebaikemingyiwanghezijietiaodong,dongmaiwangwajuechugengduodexinxi。zijietiaodongzaiyiliaojiankanglingyudebuju,sihuyijingzhujianqingxi……

头条百科缺失的专业医疗内容

zijietiaodong2020nianyaobudeju,gangguochunjiejiuluoxialediyizi。

彩票平台2020nian2yuetoutiaosousuoduliappshangxian,2019nianjiuyijingshangxianwangyeduandetoutiaosousuozhongyulaidaoleshuxideyidongduan,yituqierusousuoyinqinglingyu。suihouzai2020nian4yuedi,toutiaobaikeceshibanshangxian,toutiaosousuozhongyuyoulebaikeleichanpin。

neime,weihezijietiaodonghuituranshougoubaikemingyiwang?kenengyaocongbaikeleichanpindeyixueneirongshuoqi。

baikeleichanpinshiyoushequndajiandekepuchanpin。zaidaduoshuxingyezhong,youwangyouzifaweihujianlicitiaodekepuzhishidoumeiwenti,danzaiyiliaojiankanglingyushigeteli。yiliaojiankanglingyucuowudexinxikenenghuiwudaoyonghuzuochucuowujuece,congerduiyonghudejiankangzaochengweihai。

yinci,gedasousuoyinqingdouzaiyixuexiangguandeneirongshang,shiyonglequanweidelaiyuan。birusougousousuoshiyongdeshibaikemingyiwang;qqheweixinsousuoshiyongdeshitengxunyidian;baiduyezai2019nianzhongtuichulebaidujiankangyidian,dajianquanweiyixuejiankangkepupingtai。

baidujiankangyidianyemian

yibaidusousuohebaidujiankangyidianweili,rujinzaibaidushangsousuoyiliaojiankangxiangguandecitiaoneirong,paizaidiyiweidejiuhuishibaidujiankangyidianzhongshouludexiangguanneirong。qisuoyouneirongdoujingguoxingyezhuanjiadebianshen,baokuolegaishu、bingyin、zhenliaoliuchengyizhidaoyuhoudequanbuxinxi。

baidujiankangyidianyijingshixianleshangnengchudajianguanbumen,zhongnenghezuoyiyuanyisheng,xianengcaipiaopingtaicduanyonghudewanzhengyiliaobuju,shenzhiyoujihuixiangwaiyanshendaogengduoyiliaochangjingzhong。

sousuoyinqingshizijietiaodongzai2020nianzhelituixingdelingyu,duiyuyixuekepuzheigeqiangxuqiudelingyu,zijietiaodongziranbuxiangfangguo。xiangbiyuzijianbaike,zaiyouheshibiaodedeqingkuangxia,shougouhuishigenghaodexuanze。

互联网巨头的医学科普

beishougoudebaikemingyiwangyu2012nianshangxian,tongguoyugedayiyuan、dingjidezhuanjiaxuezhehezuo,tigongzhuanyedeyixuekepuneirong,cengshiyuanguojiaweijiweiquanweiyixuekepuxiangmuweiyizhidingpingtai。congxingyedingweishangkan,baikemingyiwanglianjiexingyedenengliheneirongzhiliang,douyuzijietiaodongdexuqiuqihe。


百科名医网的融资历程

baikemingyiwangderongzilicheng

彩票平台jiuzaibeishougoudebannianqian,baikemingyiwang2019nian10yuecaiganggangwanchengleyouqianjizibenhelanchichuangtoutouzide1000wanmeiyuanblunrongzi。zaizheizhongqingkuangxiazijietiaodongrengjiangqishourunangzhong,zujianqiduirujuyixuekepulingyudejuexin。muqian,baikemingyiwangdegongshangzhuti“beijingbaikekangxunkejiyouxiangongsi”,yijingbeizijietiaodongqixiade“beijinghudongjizhikejiyouxiangongsi”100%konggu。

zaizhuanyeyixuezhishikepulingyu,baikemingyiwang、baidujiankangyidianhetengxunyidianshizhuyaodesankuanchanpin。sangeyidianleichanpindouyuzhuanyedeyishenghejigouhezuo,weiyonghutigongzhuanyejideyiliaoneirong。dantongguochanpinxijieshangdebutongxuanze,nengkanchusankuanchanpinzaijutidechanpinluojishang,youxiweichayi。

彩票平台genjusankuanchanpindetedian,caipiaopingtaifenbiecongyixiajigeweidujinxinglefenxi:

流量入口: 彩票平台在字节跳动完成收购后,三款产品的流量入口方式基本一致,都是从自家流量平台导入。百科名医网从今日头条和头条搜索中获取流量;百度健康医典主要通过百度搜索获取流量;腾讯医典则从微信或QQ搜索入口获取流量。而且三家都不直接将流量导入医典平台上,流量仍然留存在原平台。

产品定位: 从流量入口就能看出,三款产品的功能都更像是搜索引擎的附带插件,为搜索引擎提供增量信息。百科名医网和百度健康医典都没有APP,百度健康医典甚至没有独立的微信小程序,这与他们搜索引擎插件的定位吻合。毕竟插件只是用来提供功能,独立APP反而会分流。腾讯医典在三款产品中是相对独立的一个。腾讯医典在2019年初就发布了APP。在宣传上,腾讯医典也更积极。

商业模式: 彩票平台百度健康医典是百度健康发起的权威健康知识科普“公益项目”,因此营收并不是百度健康医典现阶段的核心目标。腾讯医典目前的定位也像是公益项目,虽然腾讯没有明确表示,但是在小程序和APP内都没有发现收费项目或是明显的广告痕迹。百科名医网被收购后的商业模式,彩票平台将在后文探讨。

对外合作: 腾讯医典是最积极的,在2018年就与WebMD达成了合作,获得其内容的独家授权,APP内设有专门的WebMD分区;2019年3月开播的《人间世》第二季与腾讯医典合作发布了《医典人间》系列短视频;2019年11月腾讯医典又作为主办单位:彩票平台_彩票平台排行-【首充包赔】

baikemingyiwangchengli8nian,fazhanshijianshisanjializuizhangde,zixungengfengfu。baikemingyiwangcengzai2016nianyubaidu、zhongguosousuo,zaiyuanweijiwei、kejibudengbuweidezhidaoxia,gongtongdajianlequanweiyixuekepuchuanbowangluopingtai。baikemingyiwanghaicengyusougoudachengguohezuo,weisougoumingyitigongneirongzhichi。

彩票平台baidujiankangyewubuzongjingliyangmingluzecengzainianchubiaoshi,baidujiankangyidianjiangshenhuayuguojiayaojianjuxinwenzhongxindehezuo,fuzhi、chuangxinxianyouneirongshengchanmoshi,tigaoquanweineirongdefugaimianwanshanneirongshengtaicaipiaopingtai。

过往成绩: 百度健康医典和腾讯医典已经交出了一份不错的成绩单。

彩票平台2020niannianchu,baidujiankangyidianyijingyuquanguo400duoweizhuanjiahe60duojiaquanweijigoudachenglehezuo,pingjunmeirimanzu1200wancijiankangzhishisousuoxuqiu。baiduyanzheyidianchanpintuichu“lingyunjihua”,zhenghezhuanjiadegerenjieshao、canyubianzhuandecitiao、kepuwenzhangdengdazaoyishenggerenzhuye,zaibangzhuyishengdazaogerenpinpaidetongshi,tishengyonghuxunyiwenyaodetiyan。

彩票平台tengxunyidianyebuhuangduorang。dao2019nian6yue,tengxunyidianyiyuquanguoshangbaijiazhimingyiyuanhe1000duoweizhuanjiajianlihezuo,qizhongliangyuanyuanshi、xuekedaitouren80duowei。tengxunyidianyiketigongchaoguo8000gejibingdequanweiyiyaoxuezixun,baokuochaoguo1500zhishipindengduotuwenneirong。goujianlegeleijibingdeshendu、jiegouhuayixuezhishitupu,neironghangaizhengzhuangbianbie、chubuzhenduan、ruhezhiliaodaokangfuguanli。

彩票平台yinweiyoubaidujiankangyidianhetengxunyidiandeyangbanxiaoying,zijietiaodongyexuanzelecongyixuekepuqieruyiliaolingyu。erzhei,sihuzhishizijietiaodongbujuyiliaojiankanglingyudekaiduan。

字节跳动的医疗探索

彩票平台zaishougoubaikemingyiwangzhiqian,zijietiaodongzaiyiliaojiankangshangdebujufashankechen。shougoubaikemingyiwang,jihushiqimuqianweizhizaiyiliaojiankanglingyuweiyidezibendongzuo。suiranzijietiaodongqixiadedouyin、xiguashipin、douyinhuoshanban,douyoujiankangxiangguandebankuai,danqichanpinjuzhenzhong,zaiyiliaojiankanglingyudongzuozuidade,haiyaoshujinritoutiao。

彩票平台jinritoutiaozaiyiliaojiankanglingyushichiguo“kui”de。

guojiaqiyexinyongxinxigongshixitongzhongxianshi,zijietiaodongcengzai2018nianyinweibaojianpinguanggaodewentishoudaoguo300wanyuandechufa,jiuzaichufagongshihoudediertian,zijietiaodongtuichulezaijiankanglingyudeshouxiangfuchijihua。

彩票平台zai“2018suanshujiankangdahui”shang,jinritoutiaotuichule“qingfengjihua”,daruyiliaojiankangchuizhilingyu。“qingfengjihua”yujiquanniantouru1500wanyuanyongyuyouzhineirongfuchihetuiguang,qiwangnenggoudazaoneirongquxiangyouzhi、liulianghuiguiyuanchuang、fensicuyongyouxiuchuangzuozhedeliangxingkepushengtai。zheiyeshizijietiaodongzhengshifaliyiliaojiankanglingyu,tuidongyouzhineirongshengchandekaishi。

2019nian,jinritoutiaojixuzaiyiliaojiankanglingyufali,zhudayiyuanpinpaiheyisheng、zhuanjiagerenpinpai,tuichu“lebuqideyiyuan”、“guozhimingyishangtoutiao”、《qinaideyisheng》duanshipinjiemu、《mingyishangtoutiao》weifangtandengjihuahelanmu。zheiyixiliejihuayusanjiayiyuanhezuo,chixuchanchugaozhiliangdeyixuezhuanyeneirong。

彩票平台“qingfengjihua”yizhounianhou,jinritoutiaofabu2019nianjiankangdashuju,zuoweizijizaiyiliaojiankanglingyudeshoufendajuan。zaiyiniandeshijiannei,6.3wangejiankangleizhanghaoshengchanle394.9wantiaoneirong,yueduliang10wan+debaowenjin3.2wan。jinritoutiaojiankangleizixunyuedulianggaoda540yi,meitianyueyou3500wanrenliulanjiankangneirong,bi2018nianzengzhangle60.7%;shouzangshuchao7.2yi,zengzhang50%;dianzanshuchao3.2yi,zengzhangda461%;pinglunshu8600wan,zengfu139%。“lebuqideyiyuan”xiangmuyehezuole104jiayiyuan,ruzhuyishengchao1400wei,shengchanneirong14wanyupian。

baochiyouzhineirongshengchan,shizijietiaodongqieruchuizhilingyudehexinluoji。suizhedaubuduanshangsheng,zijietiaodongzhengzaichudazijidetianhuaban。zailaxinnanduyuelaiyuegaodeqingkuangxia,zhiyouyouzhineirongcainengbaozhengyonghudezhangqiliucun。

zaiwenguleyonghujichuzhihou,baizaizijietiaodongmianqiandeshilingyigewenti,ruhezaiyiliaojiankanglingyupaotongshangyemoshi?

对标的WebMD?

zaihulianwangyiliaokepuxiangmuzhong,chuangyezhemenxihuanduibiaowebmd。zijietiaodongshougoubaikemingyiwang,yeyourenrenweishi“zhongguoban”kkrshougouwebmd,tongguozhenghetoubuneirong,jinxingyiliaojiankangfangmiandeshengtaibuju。

webmddeshangyemoshishifoushiyongyujinritoutiaoni?

彩票平台webmdzhijinrengshiquanqiuzuihaodeyixuezhuanyeneirongshuchuzhezhiyi。qixiadelianggezhuyaobankuai,webmdzhuyaomianxiangxiaofeizhe,medscopezhuyaomianduizhuanyedeyiliaobaojianrenyuan。liangfangmianyewugongtonggouchenglewebmd health network,xingchengleyitaofugaiyihuanshuangfangdeyiliaozixuntixi。

彩票平台2017nianwebmdzaisiyouhuazhiqiangongbudezuihouyifennianbaozhongxianshi,2016nianwebmdshixianyingshouchaoguo7yimeiyuan,jingshouru9000wanmeiyuan,jiaoshangyinianzengzhang42.6%。laiziyaoxieqiyedeguanggaohezanzhushourudadao5.6yimeiyuan,shiqizhuyaoyingshoulaiyuan;chucizhiwaihaiyoujiankangcaipiaopingtai(leisiyixuezixun)heshaoliangdexinxicaipiaopingtai。yingyunchengbenheyingxiaochengbenshiqizhuyaochengbengoucheng。

webmdsihuyijingtansuochuyitiaowanzhengdeshangyebianxianlujing: youzhideneirongxiyinduzhe,ranhoutongguoyaoxieqiyeheyixuezixuncaipiaopingtaishixianyingshou,zheisihuyefuhemuqianjinritoutiaochixutuidongyouzhiyixueneirongshengchandezhanlveqitu。

danbiewangle,meiguodejianguanhuanjingheguoneiyouchayi,webmddelujingbingbuyidingnengshiyongyuguonei。zheimenshengyitoutiaokeyizuo,danshangxianyaobiwebmddideduo。

彩票平台shouxian,zijietiaodongzaiyiliaojiankangfangmiandeyewubujuhewebmdyousuobutong。webmddelianggezibankuaizhong,medscopezhuanmenmianxiangcongyerenyuan,gengxiangshidingxiangyuan、xingshulin。zai2015he2016nian,webmd de60%guanggaohezanzhushourulaiziyuzheiyibankuai,zheibufenshizijietiaodongzanshiwufachujide。

彩票平台qici,webmdzai2016niandeguanggaohezanzhushouruzhong,you4.28yimeiyuanlaizichufangyaoheyiliaoqixie,zhan76.3%。zheigeshuzihaoxianghegangcaide60%butaiyiyang?bushiwebmdgaocuole,ershiguanggaojianguanyaoqiudebutong。zaimeiguo,chufangyaoshikeyimianxianggongzhongjinxingguanggaoxuanchuande,danshizaizhongguo,chufangyaozhinengmianxiangzhuanyedeyiliaocongyezhejinxingxueshuyingxiao,jinzhimianxianggongzhong。

zaiwebmd 7yimeiyuandeyingshougouchengzhong,zijietiaodongnengqiaodongdezhiyou2.8yimeiyuandeneibufen。qizhonghaibubaokuo1.32yimeiyuandefeichufangyaoguanggaozhonglaiziyumedscopedebufenyingshou。erqiezaibaojianpinguanggaoshangshouguochufadezijietiaodonglaishuo,zaiqieruyaopinlingyushishibihuigengjiajinshen。

彩票平台neime,xianjieduanzijietiaodongkeyiqierudezuidalingyu,jiuluodaoleyixuezixunshang。

除了医学科普,还有在线问诊和互联网医院

zijietiaodongshibushijijiangkaizhanyixuezixuncaipiaopingtai?bu,tamenyijingzuole。

彩票平台zaijinritoutiaoshangsousuoyiliaojiankangxiangguandecitiao,youxuantuisongdeyijingshibaikemingyiwangtigongdezhuanyeneirong。zhengtineirongfenbuyubaidujiankangyidianjibenyizhi,shenzhibaokuoleyixierutangniaobingzice、zhuanjiadayidenggengjujiaoyuyonghujutixuqiudeneirong。

彩票平台zaicitiaodekaojinjieweichu,chuxianleyizufufeizixundeneirong。yonghukeyizhijietongguotoutiaoappfufeixiangyishengtiwen,bingtianxieshoujihaoma,yishenghuizai24xiaoshineihuifuhuanzhedetiwen。

彩票平台suihou,caipiaopingtaichaxunlebaikemingyiwangdeweixinxiaochengxuhewangzhan,quemeiyoufaxianyixuezixunderukou。yejiushishuo,zheixiangcaipiaopingtaibushibaikemingyiwangyuanyoude,shizhuanmenzhenduiyujinritoutiaokaifade。

彩票平台zaizheixiangcaipiaopingtaidetiwenxuzhizhongxianshi,“cicaipiaopingtaiyoudingxiangyishengtigong”。

dingxiangyishengpingjiezhashideneirongshuchu,zaijinritoutiaoshangyongyou855wanfensi,chengdeshangshijinritoutiaoshangzuidadeyiliaojiankangneirongshengchanzhe。zaizheiyangdeqingkuangxia,dingxiangyishengyuzijietiaodongzhijiandehezuo,shunlichengzhang。

彩票平台muqian,zheigexiangmusihuhaizaishishuijieduan,meiyoudashixuanchuan。conggongnengshangkan,haiyouhendadegaishankongjian。

彩票平台zheigexiangmutigongdeyixuezixuncaipiaopingtaiyudingxiangyishengappshangdejiageyiyang,danshizaijinritoutiaodeappshangzhinengshuruwenzi,bingmeiyoushangchuantupiandexuanxiang,bunengtigongchufang,yebunengtigonghuanzhedejiwangbingshi。yejiushishuo,zaijinritoutiaoappshangzixun,yishengyaojinpinghuanzhedejibenxinxiheduibingqingdewenzimiaoshu,weihuanzhetigongxiangyingdeyixuejianyi,erqiezhinengtigongyixuejianyi。yuqitawenzhenpingtaixiangbi,jinritoutiaoappdewenzhentiyanyoudaigaijin。

彩票平台chucizhiwai,haiyougengduonairenxunweidexijie。

彩票平台jinritoutiaomeiyouzhijiejiangyonghudaoliudaodingxiangyishengpingtai,zhishishiyongledingxiangyishengdewenzhencaipiaopingtai,zijietiaodongweilaixiangzijitigongwenzhencaipiaopingtaima?yinweibeizijietiaodongshougoudebaikemingyiwangqixiayouyijiazigongsi——hainanpugongyinghulianwangyiyuanyouxiangongsi。

彩票平台hainanpugongyinghulianwangyiyuanyouxiangongsishibaikemingyiwangzai2019nian8yueshelidezigongsi。xianran,baikemingyiwangzaidangshiyijingzuohaoleqieruhulianwangyiyuanxiangmudedasuan,zheiyeshitamenjinxingblunrongzideyuanyin。

彩票平台hainanshengweijianweiguanwangshangxianshi,2019nian11yue5ri,hainanshengweijianweiyijingpizhunlebaikemingyiwangdezigongsizaihainanshenglaochenggaoxinjishuchanyeshifanquhainanshengtairuanjianb-13alou2、4cengshelipugongyinghulianwangyiyuanhepugongyingyuanchengyiliaozhongxin。anzhaopifuzhongyaoqiude6geyuechoujianqi,gaixianggongchengmuqianyinggaiyijingjinruyanshoujieduan。

muqian,pugongyinghulianwangyiyuangongshangyemianshangxianshidegaoguantuandui,rengranshibaikemingyiwangdeyuanshituandui。kaolvdaobaikemingyiwangdegaoguantuanduiyijingwanchenggongshangbiangeng,caipiaopingtaituicekenengshizijietiaodongtuanduiquefazhuanyedeyiliaojiankangguanlirenyuan,yincipugongyinghulianwangyiyuandehouxuyunyingyijiuyoubaikemingyideyuanshituanduifuze,zijietiaodongzanshizhijieshoukepuwangzhanyemian。

彩票平台keyilianxiang,jinritoutiaopingtaiyudingxiangyishenghezuoshangxianlewenzhenyemian,tongshishougoubaikemingyiwanghuodeleyijiajijiangjianchengdehulianwangyiyuan。huoxupugongyinghulianwangyiyuanweilaihuichengjiezheigezaixianwenzhenyewu,jiujingweilairuhe,haixudengdaizijietiaodongdeguanfangxiaoxi。

彩票平台zongjielaikan,shougoubaikemingyiwangshizijietiaodongzaiyiliaojiankanglingyuzhongmaichudezhashiyibu。suiranzijietiaodongshangweiguanxuanyiliaojiankanglingyudebuju,danqishentouzheiyilingyudejuexinyijinghenchongfenle。hulianwangkejijutouzaiyiliaojiankanglingyudebujuzhengzaichixujiazhong,caipiaopingtaiyejiangchixuguanzhu。

敬原创,有钛度,得赞赏

”支持原创,赞赏一下“
钛粉15606 钛粉58399 钛粉08710 钛粉79603 钛粉63198 百灵鸟
336人已赞赏 >
336换成打赏总人数336人赞赏钛媒体文章
关闭弹窗

tingtaidu,jiadianma!

  • ¥ 5
  • ¥ 10
  • ¥ 20
  • ¥ 50
  • ¥ 100

zhifufangshi

确认支付
关闭弹窗

zhifu

支付金额: ¥6

关闭弹窗
sussess

赞赏金额: ¥ 6

赞赏时间: 2020.02.11 17:32

关闭弹窗 关闭弹窗

更多精彩内容,关注钛媒体微信号(ID: taimeiti),或者下载钛媒体App

本文系作者 vb动脉网 授权钛媒体发表,并经钛媒体编辑,转载请注明出处、作者和本文链接。
分享到:

第一时间获取TMT行业新鲜资讯和深度商业分析,请在微信公众账号中搜索「钛媒体」或者「taimeiti」,或用手机扫描左方二维码,即可获得钛媒体每日精华内容推送和最优搜索体验,并参与编辑活动。

vb动脉网
vb动脉网

彩票平台dongmaiwanggongzhonghao: vcbeat ,xiexieguanzhu!

评论(0

Oh! no

ninshifouquerenyaoshanchugaitiaopinglunma?

分享到微信朋友圈

彩票平台_彩票平台排行-【首充包赔】 彩票平台_彩票平台app-专注彩票门户 彩票官网_彩票官网app|网站首页 彩票app下载_彩票app下载注册---官网_欢迎您 彩票app下载_彩票app下载官网下载快三_官方入口 彩票官网_彩票官网app下载网址-HOME 彩票平台_彩票平台快三-[平台最快线路√] 彩票app_彩票app客户端下载>> 首页 彩票平台_彩票平台官网〖2020购彩首选〗 彩票app_彩票app彩票投注平台-Welcome 山东十一选五_山东体彩十一选五软件-欢迎您