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张一鸣为什么选中凯文·梅耶尔?

摘要: 迪士尼流媒体的缔造者,彩票平台字节跳动全球化。

图片来源@视觉中国

tupianlaiyuan@shijuezhongguo

彩票平台wen | zimubang,zuozhe | lianran,bianji | mayue

5yue19ri,zijietiaodongxuanbudishiniliumeitiyewuzhuguankaiwen·meiyeer(kevin mayer)jiangdanrenzijietiaodongshouxiyunyingguanjiantiktokquanqiushouxizhixingguan,renmingjiangyu2020nian6yue1rizhengshishengxiao。

在与纽约时报对话时,Mayer谈到自己对在迪士尼的工作感到很满意,而关于字节跳动提供的新机会,他表示,“这个机会的巨大程度是无法忽视的。”

Kevin Mayer

彩票平台kevin mayer

过去,在迪士尼同事对Kevin Mayer的形容中最常出现的词汇之一个是“聪明”,一个是“直接”。身高六尺四寸,肩膀宽大的Mayer,看上去派头不小,而在同事的观察中,Mayer做事也颇有一套自己的战略与方法,通常,他不会跟其他人讨论应该如何工作。

01

58suidekevin mayercengbeishiweidishiniceo robert igerdejirenzhe,dandang igerzai2yuefenxuanbujirenzheshi——kevin mayerluoxuan,ciqianfuzedishinileyuanhedujiayewudedongshizhangbob chapekjiebangchengweidishinidiqirenceo。

kevin mayeryijingzaidishinigongzuoleershiduonian。ju《huaerjieribao》baodao,1993nian,31suidekevin mayerjinrudaodishinizhanlveguihuabumen,yuangongzhongyouyixiaobufenshixinjinbiyedeshangxueyuanxuesheng,tamenbeishouyuquanquancanyugongsigebumendeshangyejihua。jinjin5nianhou,kevin mayerjiuchengweibumengaojifuzongcai,kaishifuzehulianwangyewu,changshijiangdishiniyuxindeshuzigongjulianxiqilai。

2000nianchu,zaidiyicihulianwangpengbofazhandegaofengqi,kevin mayerlikailedishini,zhuanerqulingdao《huahuagongzi》dewangluogongzuo,danbudaoyinianmayerbianlizhi,suihouyouzaiclear channel communicationshelek consultingdemeitibumengongzuolejinian。

2005nian,xianruweijidedishiniyourobert igerjieshou,jingshouxicaiwuguantom staggstuijian,kevin mayeryouhuidaoledishinidegaoguangongzuogangwei。zhongfangongsihou,mayerdeshoupijucuozhiyishiyuzixungongsibeienhezuoduidishinijinxingledaguimozhanlveshencha,dechudeyigejielunshi,dishinixuyaogengduodizhuanzhuyudaxingtexujingyingquan,erbushizhuanzhuyudianyinghejiaose。

彩票平台suihou,kevin mayergentom staggsyiqifuzeweilaideshougouyewu,kaishiyanjiushougouduixiang,baokuomanhuachubanshangmanweiyingyehe“xingqiudazhan”dechuangzaozhelukasiyingye。erzaizhihoudeshubijiaoyizhong,kevin mayertongchangshifuzejiaoyijutixijiedeneigeren。

彩票平台2006nian,dishiniyi74yimeiyuanshougou《wanjuzongdongyuan》dezhizuofangpikesidonghua。ju《huaerjieribao》baodao,zaizheigeguochengzhong,kevin mayergenpikesilianhechuangshirened catmullchengweilehaoyou,ed catmullyezaijiaoyiwanchenghouchengweidishinidonghuagongzuoshidelianxizhuguan,ertayoushishougoumanweiyingyejihuadezaoqizhichizhe。 3nianhou,kevin mayerqiantouledishinishougoumanweiyingyedetanpan,zaifanfutanpanhedengdaihou,zheibijiaoyizuizhongyi40yimeiyuanchengjiao。youguole3nian,dishiniyi40yimeiyuanshougoulukasiyingye,bingzaiciguochengzhongshougoule《xingqiudazhan》xilie,dachenglesanbijiaoyi,zongjihaoziyue160yimeiyuan。

2017年,在向迪士尼董事会陈述了收购福克斯的理由后,Kevin Mayer亲自前往默多克位于洛杉矶的Moraga酒庄商讨收购条款,并在价格竞购战中始终站在Iger一边,最终帮助其以713亿美元的价格完成了迪士尼对福克斯的收购。而打动福克斯首席执行官Lachlan Murdoch的正是Kevin Mayer的战略雄心,前者对 Mayer在福克斯一事中的评价是“问题解决者”,谈判中细微的障碍和复杂的问题大多是由Mayer处理好的。

2018nian3yue,kevin mayerbeirenmingweixiaofeizhezhixiaoyewudezhuguan,tongshiyeshiliumeitiyewudefuzeren,zhangguanzheespn+yijihuludengliumeitipingtai,bingfuzeguojiyunying、quanqiuneirongheguanggaoxiaoshouyewu。2019nian11yue,shirenxiaofeizheyuguojiyewudongshizhangdemayertuichudishiniliumeiticaipiaopingtaidisney+(yixiangmeiyue7meiyuandeliumeiticaipiaopingtai)。

dangshideceo igercengdui《huaerjieribao》biaoshi, tabadishinideweilaiyazailezheixiangcaipiaopingtaishangmian——dangshigongsiweiciyijinghuafeileshushiyimeiyuanzhizuojiemu,jiangzhenggedianyinghedianshijiemukuzaixianshangtoufang,bingyuverizon communications inc.denghezuohuobandachengjiaoyi,gaigongsidewuxianhehulianwangkehujiangmianfeihuodeyiniandecaipiaopingtai。dishinishitutongguozheixiangcaipiaopingtaichengweinetflixdetidaixuanze,binggoujianqizishendejishujichu。muqian,gaicaipiaopingtaiquanqiufufeidingyueyonghushuyitupo5000wan,huoxuzheiyiweizhedishinilishuzishidaiyingjiayoumaijinyibu。danyishoudazaogaicaipiaopingtaidekevin mayerrujinjijianglikai,weilaideqingkuanghuoxuyenanshuodezhun。

mayerdepengyou,jingzhengduishoushimenyulegongsidefudongshizhangmichael burnsdangshijiucengpingjiadao: “zheixiangcaipiaopingtaizuizhongkenengchengweidishinihuangguanshangdemingzhu。jinguanmayershiyigerencide‘shashou’,dantalicaipiaopingtaiyijinggengjinle。”

02

jiaruzijietiaodonghou,kevin mayerjiangfuzetiktok、helo、yinle、youxidengyewu,tongshifuzezijietiaodongquanqiuzhinengbumen(buhanzhongguo),baokuoqiyefazhan、xiaoshou、shichang、gonggongshiwu、anquan、fawudeng。yuantiktokzongcaialex zhu,jiangzhuanrenzijietiaodongchanpinyuzhanlvefuzongcai,fuzegongsizhanlvehechanpinsheji。yucitongshi,tiktokquanqiugeguojiahediquxianfuzerendangqianzhiweibubian,jiangjixulvxingyuanyouzhize,xiang kevin mayerhuibao。

彩票平台yingyongshujugongsisensor towerdeshujuxianshi,tiktokdeyingyongzaiquanqiudexiazailiangyuewei19yici,qizhongzaimeiguodexiazailiangwei1.72yici。zaixinguanyiqingsinveqijian,qishouhuanyingchengduyousuozengjia,jinniandiyijidu,tiktokdexiazailiangwei3.07yici,bishijieshangrenheqitayingyongchengxudouyaoduo。

彩票平台tiktokdeshouhuanyingchengdu、chuligerenshujudefangshi——tongguoyunyongjingmifuzaderengongzhineng,genjuyonghuzaiyingyongchengxushangdexingweilaijinxingshipintuijian、zijietiaodongdezhongzibeijing,shiqizaimeiguozhengfufangmianmianlinzheshenshendebuxinren,baokuojihusuoyoujunshibumenzaineidejigezhengfujigoudoujinzhiyuangongxiazaihuoshiyonggaiyingyongchengxu。

彩票平台2019nian 11yue,meiguozhengfuduizijietiaodongchizi10yimeiyuanshougoushejiaomeitiyingyongmusical.lyzhankaiguojiaanquanshencha。musical.lyshitiktokdeqianshen。shishishang,zaimeiguo,gonghedangrenheminzhudangrendouzhiyizhongguozhengfuduigaiyingyongchengxudeyingxiang。xianqianzai2019nian3yue,meiguoguohuicanyiyuanguanyutiktokshujuanquanwentidetingzhenghuishang,meiguogonghedangcanyiyuanqiaoxi·huoli(josh hawley)jiugongkaibiaoshijiangtijiaofaan,nijinzhimeiguolianbangzhengfuguyuanzaiqishebeishangshiyongtiktok,jinlingjiangshiyongyusuoyoumeiguozhengfufaxingdeshebei。josh hawleyzhizetiktokmugongsizijietiaodongyuzhongguozhengfugongxiangshuju。2019nian12yue,meiguohaijunheguofangbuyoudouduitiktokqiaoxianglejingzhong,meiguohaijunciqianyaoqiushibingbuyaoxiazaianzhuangzheikuanyingyong,ruguoyijinganzhuang,xuyaocongzhengfufafangdeshebeizhongshanchu。

zheixieshengyinduiyuzijietiaodongquanqiuhuazhanlvedekaizhanxianranxingchenglezuai。yushizhangyimingqinzishangzhen,jinnian3yue12ri,tafachuneibuxinxuanbuzuzhijiagouquanmianshengji,biaoshizijijiangchurenquanqiuceo,jiexialaihuihuagengduoshijianjinglizaioumeiheqitashichang,healexyiqibazijietiaodongquanqiuguanlituanduiwanshan,lingdaogongsiquanqiuzhanlvehefazhan。

彩票平台julutoushebaodao,ciqianweilepingxihaiwaijianguanfangmiandanyou,tiktokyijingguyonglexuduomeiguogaoguanheyuangonglaijingyingqiyewubingshenchaqiyingyongchengxushangdeneirong。2019nian,qianyoutubegaoguanfannisha·papasi(vanessa pappas)jiarutiktok,chengweiqimeiguofuzerenzhiyi,bingzai11yuedeyipianbokewenzhangzhongbiaoshitiktokchengnuoyouxiankaolvshujuanquan,“caipiaopingtaiyouyigezhuanmendejishutuandui,zhuanzhuyujianchiqiangyoulidewangluoanquan、shujuyinsiheanquanshijiandezhengce。ciwai,caipiaopingtaihaidingqiduicaipiaopingtaideanquanzuofajinxingneibuhewaibushencha,yiquebaocaipiaopingtainenggougenshangxianjieduansuomianlindefengxian。”jinnian1yue,zijietiaodongyourenmingqianweiruanzhishichanquanzhuguanerich andersendanrenquanqiuzongfalvguwen。3yue, tiktokgancuixuanbujiangzhongzhishiyongzhongguojingneiderenyuanlaishenhehaiwaideneirong,bingqiejiangzheixiegangweizhuanyizhihaiwai,ershoudaoyingxiangde100duomingyuangongjiangbeidiaodaogongsineibuqitagangweigongzuo。

danzheixiejucuoduitiktokzaimeiguozhengfufangmiandeyinxiangjiujingyouduodadegaishan,muqianshangbukezhi。ercongkevin mayerciqianzaidishinidejinglikanlai,zijietiaodongrangkevin mayerlingdaotiktokkenengshiyigebucuodexuanze,zheibujinshiyinweitazailiumeitishangqudedechenggongjingyankeyiyingyongdaotiktokshanglai,erqiehaikenengyinweipinqingleyiweimeiguogaoguanyouzhuyubangzhujiejuemeiguozhengzhijiamenduitiktokdeanquanzhiyiwenti。buguoduiyukevin mayereryan,tadegongzuoyehuimianlinzhefacebookhesnapchatdengqitashejiaomeitijutoudejingzheng。

新一则消息是,在Kevin Mayer的任命宣布后,共和党参议员Josh Hawley在推特上表示,TikTok之前告诉他,他们无法参加在美国的听证会,因为高管人员都在中国,“但是这位新任高管住在美国。彩票平台期待着他的宣誓作证。”

参考资料:

  • 《The Wall Street Journal:Can Kevin Mayer Deliver the Future of Disney? 》
  • 《路透社: 迪士尼流媒体高管Kevin Mayer将跳槽到有中资背景的TikTok任CEO 》
  • 《硅谷洞察: 米老鼠背后的男人: 一文带你认识字节跳动新COO Kevin Mayer 》

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