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丰巢收费争议风波之后,快递柜行业路在何方?

摘要: 彩票平台 快递柜未来会出走快递江湖吗?

图片来源@视觉中国

tupianlaiyuan@shijuezhongguo

彩票平台wenshumeiguyanjiushe(id: meigushe)

shoufeishiyidingyaoshoufeile,fengchaozheibeizigujidoubuhuimianfeile。jibianchaoshishoufeijihuabeijinbaigexiaoqulianmingdizhi,shenzhizhijiebeiguojiayouzhengjuyuetan,danfengchaoyejianjuebugaixiangyonghushoufeidechuzhong,zhenshirangrenbudebufuqi。

5yue13ri,zhenduifengchaoshoufeizhengyishijian,guojiayouzhengjuyaoqiufengchaogongsijijicaiqucuoshi,zhudongchengdanshehuizeren,zheshouyanjiujiejuefangan,diaozhengwanshanshoufeijizhi,huiyingyonghuhelisuqiu。

zaizhuguanbumendeyaoqiuxia,fengchaozuizhongduiwaigongbuxiaoxicheng: yonghumianfeibaoguanshizhangyouyuanlaide12xiaoshiyanzhangzhi18xiaoshi,chaoshihoumei12xiaoshishoufei0.5yuan,3yuanfengding。

彩票平台jinguanzaishoufeishijianfangmianlveyourangbu,danyouyubenzhishangbingmeiyougaibianfengchaoshoufeidexingzhi,fengchaoyiranbeishouzhengyi。weishenmefengchaoningyuanbei"tuoma",yebuyuangaibianhuiyuanshoufeimoshi?zaizheibeihou,fengchaozheiyangdekuaidijuxingyeqianjingyoujihe?zheibeihou,benzhihaishikuaidiwuliuxingyedezhanzheng,yezheshechushunfengbuganyuzhishiyijiakuaidigongsideyexin。

复盘丰巢"收费门",堪称是一场由"五毛钱"引发的血战

siyuedi,fengchaofachutonggaoduiwaibiaoshi,gongsijiangcong4yue30rikaishishixinghuiyuancaipiaopingtai,huiyuanshoufeibiaozhunshi5yuan/yue,huozhe12yuan/ji,weibanlihuiyuandeputongyonghucunfangkuaidichaoguoshierxiaoshijianganzhaomeiershisixiaoshiwumaoqiandefeiyongjinxingshoufei。

彩票平台xiaoxiyichu,juzuojiejing,zheiyetaituranle,shuohaomianfeini?shuohaodeleifengjingshenni?

zai"fengchaokuaidijuchao12xiaoshijiangshoufei"deweibohuatixia,duifengchaodebumanshizhuliu,dajiadourenweifengchaoshoufeibuheli,haiyouwangyoubiaoshi"yihoukuaidijicaipiaopingtaifangfengchaocaipiaopingtaijiutousu",yonghudebumancongxianshangmanyandaolexianxia,weiledizhi"bianlede"fengchao,shanghai、hangzhouyoujinbaigexiaoquyezhulianmingxiexin,yaoqiuwuyebuyunxufengchaoruzhu,jiangyijingruzhudefengchaokuaidijubadiaodianyuantingyong。

yinweiyuqingbuduanfajiao,gongzhongbumanqingxusihuyouyuyanyuliequshi,yushiguojiayouzhengjuzaiwuyuechuyuetanlefengchaozhuyaofuzeren,yaoqiufengchaotuoshanchulimianfeibaoguanqidiaozhengjiufen,yuetandejieguoshifengchao"daoqian",bingqiexuanzezaimianfeibaoguanshizhangshangzuochutuirang,mianfeishizhangyanzhangzhi18xiaoshi——danhaishimeiyoutingzhishoufei。

qishi,kuaidijushoufeidebujinjinshifengchao,beifengchaohebingdesuyidikuaidijuciqianjiukaishilechaoshishoufei,shenzhishiyiyuanqijia。danweishenmefengchaotuichuchaoshishoufeizhiduhuiyinqirucidadezhengyini?yifangmian,fengchaociqianduiyuputongyonghuyizhidoushimianfeide,qishangyemoshizhuyaoshiduikuaidixiaogeshoufei,turanzhijianrangyonghujiaoqian"liangtouchi",shiyicishourumoshishangdedabiange。

lingyifangmian,fengchaohebingsudiyihou,qizaikuaidijushichangzhongyijingjiejinshizhixinglongduandediwei。zaigangxuanbuhebingbianzuodishoufei,weijingyonghuyunxuyijijieshoududiaoyan,zheihuijiajurenmenduiyufengchao"longduan"dezhengyi。

youyonghubiaoshi,benlaiwanggoudebiaozhuncaipiaopingtaishisonghuoshangmen,rujinbujinmeiyousongshangmenhaiyaolingwaichubaoguanfei,shizaishirangrennanyijieshou。zaiyiqian,kuaidijuzuihou100mijiejuedeqishibushiyonghudefangbian,shikuaidiyuantoudidefangbian,kuaidiyuanfuqianshizijidexuqiusuozhi,yonghufufeixiangdangyufeizijizhudongxuqiuerbeiqiangjiashoufei。

zheiyangyilainihuifaxian,qishimuqiandefengchaozhengyiguanjiandianbingbuzaiyuneiwumaoqian,ershizhengjianshibeihoufengchaotixiandetaidu。zairuzhuxiaoqushi,kuaidijuyinweiduixiaofeizhemianfeiziranshunchangdijinruxiaoqu,danzaishichangzhongzhanyouyidingfenehoumashangshoufei,zheirangyonghujuedeziji"beigejiucai"guoyumingxian。ruguofengchaobuhuicongshoufeimoshidegenbenshangyousuotuoxie,fengchaodeshoufeizhengyihuoxuhaihuichixu。

neime,zhengyizhongdefengchaohetasuozaidekuaidijuxingye,nenggouchenggongzouchuzheiciyinmaima?shijishang,bujinshifengchao,zhenggekuaidijuxingyedeshangyemoshidoucunzaijudadewenti。

脱离了电商生态,快递柜的商业模式或许难以独立前行

彩票平台weishenmefengchaoningyuanbei"tuoma"yeyaojianchixiangyonghushoufei?yinweifengchaoshizaimeibanfazaikuixiaqule。

genjushunfengkonggugonggaoxinxixianshi,fengchaochenglidangnianjinglirunkuisun3686.72wanyuan;2016nianyingshouyue2254wanyuan,jinglirunkuisun2.5yiyuan;2017nianyingshoushangshengzhi3.08yiyuan,danjinglirunrengrankuisun,qiekuodazhi3.85yiyuan;jiezhi2018nian5yue31ri,fengchaoyingshou2.88yiyuan,jinglirunkuisun2.49yiyuan。zuixinshujuxianshi,fengchao2020nianyijiduweijingshenjideyingshouwei3.34yiyuan,jinglirunkuisun2.45yiyuan,2019nianyingshou16.14yiyuan,jinglirunkuisun7.81yiyuan。

yejiushishuo,chengli5nianlai,fengchaocongweishixianyingli。suiranwanchenglesilunrongzigong55yi,guzhida90yi,danshifengchaomianduibduanxiangkuaidiyuanshouqudebaoguanfei、xianghezuoshangjiashouqudeguanggaofei,douwufarangfengchaoshixianyingli。

zheizhongqingkuangshuomingkuaidijuyewumeiyouzugouzaoxuenengli,qibenzhishicongmoduanfenzoulekuaidigongsijiaofujixiaofeizhedetousongchengben。anzhaomeigekuaidijudetouruzijinlaisuan,yigekuaidijudehuibenzhouqiqimayao5、6nian,fengchaohetabeihoudetouzirendengbuqi。

chulefengchaozhiwai,ganggangbeiqihebingdekuaidijulingyulingyigetoubuwanjia——sudiyi,riziyebuhaoguo。zaisudiyikuaisujinruxiaoqudeguochengzhong,basudiyidangjiumingdaocaodesantaikonggubeituoleishenzhituokua。zi13niansudiyichengweisantaikonggudezhuyewuyilai,yingshoubujinmeiyouhuodexindezengzhangdonglifaneryijuebuzhen,yingshouzengsulianlianxiajiang,15niandiezhi13.5%,16nianyingshoutongbixiajiang27.1%,17nianqiansanjiyingshoutongbixiajiang19%。

彩票平台zaiyingyunyalixia,sudiyihenzaojiukaishishoufeimoshi,danxiaoguobingbulixiang。fengchaoshougousudiyihou,qizaishichangzhanyoulvshangxianranshiyoumingxiantisheng,danfengchaojishishoufeiyezudangbulekuaidijuchanpinjukuidejumian。

yinweikuaidijuyewusuiranshiyigechuangxinshangyemoshi,danqueshiyigelikailedianshangpingtaijiuhennandanduguimohuayinglidemoshi。

shouxian,congwanggoujiaoyiliuchengshanglaikan,kuaidijuzaikuaidigongsiheyonghuzhijian"hengchaleyijiao",buguanshidianshanghaishiyonghu,doubuyuanzaiduofuqian;meiyigechenggongdeshangyemoshidoushiqiezhunleyifangdeqiangxuqiu,bingzuoda"yangmaochuzaizhushenshang",kuaidijudengyushikuaidiyuandeqiangxuqiu,quejiangshoushenxiangleyonghu,zheishibufuheshangyeluojide。

彩票平台qici,kuaidijuxingyeyunyongdemingxianshipingtaisiwei,xiangyongguimojingjilaizhanlingshichanghouyingquzhudongquan,zuodeshiyizhongleisididi、ofodepingtai。zheizhongpingtaiyunyingchengbenshiyidaonanyiyuyuedehonggou,congkuaidijudeyingjiantouru,daohoutaideyunweichengben、guanli、caiwufeiyongdoushiyigekuaidijugongsideyali。

kuaidijuzhuyaoshouruhaishilaiziyukuaidiyuantoufangkuaidideneidianshouru,meigejuzi0.35~0.50budengdeshoufei,qicijiushijijianshouru、jushentiezhiguanggao、jujipingmuheshoujiduandeguanggaoshoudeng。danshi,jijianshichangzaoyibeiqiefenchengyigexiaozhongdexuqiu,conggongkaidecaiwuziliaolaikan,kuaidijudeshourubingbuzuyizhichengfengchaodexiaohao,kuaidijudetouruchanchumingxianbuchengzhengbi。

彩票平台zhideyitideshi,zuokuaidijudebujinjinshifengchao、sudiyi,jingdongyezuokuaidiju,cainiaozuocainiaoyizhan,danshihouliangzheyouzijideqiantaidianshangpingtaizuozhicheng,qikuaidijuheyizhandebenzhidoushiweilegengfangbianwanchengduixiaofeizhedejiaofu,qizhenzhengdeyinglidianyebuzaikuaidijubenshen,zheihefengchaozheizhongxiangkaokuaidijuzhuanqiandegongsiyoubenzhidequbie。

fengchao、sudiyizheiyangdekuaidijupingtai,youyuqizishenhebeihoudekuaidigongsimeiyoudianshangpingtaijichu,jiuzhinengyikaobenshenkuaidijuzhuanqian。shijishang,fengchaoyezaofaxianzheimedanyideshourumoshidebuxingde,suoyiqiciqianyekaishichangshidianshang,shitubajuzizuoweiyigexianxiao2oderukou。

彩票平台danshishizhengming,kuaidijumoshishiyigedandudeqiyemeibanfazoutongdeshangyemoshi,kuaidijuxingyenengfoudulishengcunhaiyoudaizhenzhuo,tamenzaimeiyoujichudeqingkuangxiacong0kaishizuodianshangyebuhuineimerongyi。mianduizheizhongcantongdexianshi,jiangdikuisun、tishengyingshou,wuyichengweifengchaonaizhishunfengxuyaoqutupodenanti。

中国快递行业竞争进入下半场,各家都想保住自己的江湖地位

buguo,zhideshensideshi,weishenmekuaidijuzheizhongmingminglikailedianshangshengtaijiumeibanfashixianzhengxiangxianjinliudemoshi,fengchaomenhaixuyaochixutouruni?zheibeihoushijishangshejidaozhenggezhongguokuaidixingyedejingzheng。

彩票平台fengchaoxuanzezaizheigeshijiandiantuichushoufeihuiyuanjihua,yuanyinkenengyouer,diyishiyiqingqijian,"wujiechuqukuaidi"chengweizhuliu,fengchaokandaoleyonghude"gangxingxuqiu",juedezijiyuyonghuyouleyijianengli,dierjiuhetabeihoudeshunfengbuwuguanxi。

shunfengzuoweiyijiachunzhengdekuaidigongsi,muqianmianlinsitongyidadejiaji,jiashangxinrujuzhejdzhongyoudeng,liujitadedangaoyijingyuelaiyuexiao。

彩票平台youqishizaijingdongzheigeyikuaiwenmingdekuaidipinpaikaishiduiwaishoujiandeqingkuangxia,zheibujinyiweizhekuaidixingyejingzhengbairehua,yeyiweizheshunfengdeyaliyeyuelaiyueda。

彩票平台genjuzuixinshujuxianshi,shunfengkonggudekuaidishichangzhanyoulvjinwei7.83%,shichangfenezengzhangjihuxianrutingzhi。ruguozhishiyigechuncuidekuaidigongsi,zaiali、jingdongdengdianshangdechixufazhanxia,shunfengxiangyaowenzhujintiandeyingshoudouburongyi。

彩票平台zheishihou,shunfengyexuyaotuozhanyingshouzhilu,zuijinshunfengkaishijinjunwaimaiyewujiushiyigemingxiandetezheng。

chuleshunfengzhiwai,pinduoduofuchilezijidehuobanduixiang"jitusudi",yipinduoduoyiguandeshaoqianfenggechujing,danshifounengyongshaoqiantuokaiquanguowangluohaiweiyoujieguo。zheiyidingchengdushangshuoming,muqianzhongguokuaidixingyeyijingjinrucunliangshichangdezhengduozhan,gejujibenyijingwending,sitongyidayijingzhanjujueduishichangguimoyoushi,shunfengzaigaoduanshichangyediweijiaowengu,hennanzaiyousuoweide"heima"tupobilei。

彩票平台erzheicifengchaoshijianyoubaoluchukuaidijuxingyedeshiwei,zuizhuyaohaishishangyemoshidewenti。suiranweishunfengxiqiye,danshizaiyunyingcengmianshangfengchaoshijishangshiyijiadulideshangyeshiti,bingfeimouyijiakuaidigongsidezhuanju。jibianzhanjule70%deshichangfene,fengchaohaishibujubeihecduanyijiadenengli,jingguodidi、ofodengdalianganlide"qianchezhijian",xiaofeizhedexiaofeiweiquanyishishibuduanzaizengqiang,fengchaozheizhong"pingtaisiwei"yijingnanyichenggongpaotong。

yinci,caipiaopingtaibudebuchengrendeshi,mianduixinjingjideshangyechuangxin,pingtaisiweidequetigaoleshangyexiaolv,liyongkuisunpuguimozhanshichang,dengdaolongduanxingyehuayuquan,zaiyigaibianyouxiguizedefangshi,shixianyingli。ranerzheicifengchaofengboquerangyejiekandaole"weipingtai"siweidebiduan。ruguoshangyemoshijianlizaijiaxiangdejichushang,yonghubuzaimaizhang,neizaixindeshangyemoshiyezhinengshiyidijimao。

huoxu,zaifengchaoshijianzhihou,kuaidixingyeyexuyaozhongxinsikaoshenmeshichanpinsiwei。ruhezhenzhengweixiaofeizhetigongjiazhi,jiangbiandegengjiazhongyao。

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