彩票平台

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阿里、迪士尼、高盛等重金加持,但“手机版奈飞”Quibi出师未捷

摘要: 一个月过去了,Quibi拿出的近50部首发作品,居然没有一部掀起水花。

Quibi首发大制作《生还》,来自官推

quibishoufadazhizuo《shenghai》,laiziguantui

钛媒体注: 本文来自于(ID: lengjing_qqfinance),作者为李然,编辑为杨颢,钛媒体经授权发布。

彩票平台“yiqiedouguaixinguan。”

彩票平台duiyuqianmenggongchangchuangshirenjiefurui·kazanbogelaishuo,guoquzheiyigeyueguodebutaimeimiao。

yigeyueqian,tajingxinchoubeiliangniandeduanshipinpingtaiquibizhengshishangxian。zheijiaquanxindeshipinpingtai,beikaoalibaba、dishini、huana、suoni、huanqiu、gaosheng、mogendatong、weiyakangmudengyizhongdapaigudong,shangxianqianjiunadaolejin18yimeiyuanderongzi,yishangxianjiunachule50bushoufazuopin;bingxuanchengdiyinianjiangdashoubituichu175buzuopin,gong8500jideneirong。

彩票平台《quanyou》“shansha”sufei·tena、《24xiaoshi》zhuyanjifu·saselan、dadaoyansipierboge、《zhizhuxia》xiliedaoyanshanmu·leimi、《shuixingwuyu》daoyanjiermo·de·tuoluo……haolaiwudingjianrencaizhengpaizheduijiquibipaixi。

raneryigeyueguoqule,quibinachudejin50bushoufazuopin,juranmeiyouyibuxianqishuihua。shangxianyigeyue,quibizhishouhuole350wanxiazaiyonghu,erdisanfangshujugengdi,renweizhiyou290wan。

miandui《niuyueshibao》decaifang,yixiangxinzhikoukuaidekazanbogetuokouerchu,“zheigeshuziwanquanmeidadaocaipiaopingtaideyuqi(it's not close to what we wanted.)。”

彩票平台ertongyangshizaiyiqingqijian,netflixjinnianyijiduxinzeng1577wanyonghu,chuangxiajiduxingao;disney+yonghujiezhi5yuechuzetupole5450wan,yigeyuebudaoyouzengjialejin500wanyonghu。

budeyi,quibi4yuedixuanbujiang《zuiweixianyouxi》、《moshengren》dengduobuzuopindeqianliangjifangshangleyoutubedepingtai,xiwangyiciyinqihuati,xiyingengduoyonghu。tongyangshiduanshipin,youtubebenlaizhengshiquibixiwangdianfudejingzhengduishou。

yamaxun、netflix、pingguo、dishini……liumeitidazhanmingmingzaoyibairehua,quibidashoubisharudediqidaodicongheerlai?ruguozuizhongshachuyipiantiandi,quibiyounengweiqitaduanshipinpingtaidailaishenmeqishi?

手机端Netflix,成本比肩《权游》

quibishisha?jiangqingchuzheigewenti,yaohua500wanmeiyuan。

彩票平台sangeyueqian,zheijiamingbujianjingchuandeliumeiti,dashouyihuiyongzheigeshuzimaixialecuntucunjinde“chaojiwan”guanggaoshiduan。zai30miaodetianjiaguanggaoli,mianduihuixingjijiangzhuangdiqiudemiedingzhizai,heirennvzongtongjuranbuhuangbumangtaochushouji,dakaiquibi,juedingkanhuierjufangsongxinqing。

彩票平台quibimingziqishishi“quick bite”desuoxie,quqi“sushi”zhiyi。qituichudeshipinzhiweishoujiduandazao,zhangdudoubuchaoguo10fenzhong,miaozhundeshinianqingyonghuditieshangxiaban、zaixingbake、yiyuanpaiduihuozhezaijichanghoujishidesuipianshijian。

彩票平台zuopinduanxiaojinghan,danquibideyexinbingbuxiao。hedaduoshuduanshipinpingtaibutong,quibibingmeiyouxuanzechengbendi、jianxiaokuaideugc(yonghushengchanneirong)moshi,yishanglaijiushipgc(zhuanyeshengchanneirong)。

fankaiquibidepiandankeyikandao,qineirongbantuyifangmianjihushibizhaozhenetflix、hbodengzhangshipinpingtaigoujian,tongshiyouxinaleyoutubedengduanshipinpingtaishouhuanyingdeneirong。 

jutilaishuo,quibidezuopinfenweisanlei:

1、fenzhangjiebochudedianying。quibijiangzheileizuopinchengwei“dengta”xiangmu,yiliangxiaoshizhangdedianying,jiangbeifenchengshijigepianduantuichu,meijizuizhang10fenzhong。

quibishoufadazhizuo《shenghai》,laiziguantui

2、zhenrenxiu、jilupiandengwujubenjiemu。zheiyidaleihangailehaolaiwudangxiazuiremendewujubenjiemu,jiyouguojiadilipindao、discoveryfenggedezhinansaichedazhan,yeyounvxingxiangdechuyixiu、bianzhuangxiu、xiangqinjiemu;jiyoujiatingxiangdeziranleijilupian,haiyouzaonianfengmiqingshaoniandemtvzhenggujiemu。

3、meirixinwenjijin。quibi yubbc、cbs、nbc、espn、tmz、lanfanqie、《yulezhoukan》denggedameitihezuo,tuichushishi、tiyu、yule、yinle、mingxingbaguadengduogelingyudeduanxinwenjiemu,haiweiheiren、ladingyi、jianadayonghutuichuzhenduixingdeneirong,shenzhihaiyoutianqiyubao,yiji5dao6fenzhong。

dangzhongquibizuikanzhong“dengta”xiangmu。shoufazuopinzhong,“shansha”sufei·tenatiaodaliangde《shenghai》shizainanqiushengticai,gaibianzichangxiaoxiaoshuo,“chuidi”liyamu·haimusiwosizhuyande《zuiweixianyouxi》shishaonaoxiangdexuanyizuopin,xinban《wangmingtianya》zeshizuidianxingdehaolaiwudongzuopian。

彩票平台zheixiexiangmuxiangdangshaoqian。anzhaothe vergewangzhandebaodao,“dengta”xiangmumeifenzhongchengbenzuigaoda12.5wanmeiyuan,yiji10fenzhongdechengbenchaoguo125wanmeiyuan。anzhaomeijuyijisiwushifenzhonglaituisuan,quibizuidingjidezuopin,chengbenyijingyu《quanlideyouxi》gangqibushidetouzixiangdang。

ruguoshuozhenrenxiushixiyinxifenyonghuqunti、duanxinwenshiweileliucunyonghutigaorihuo,zheileiyuanxiandianyingjibiededazhizuocaishiquibidezhongzhongzhizhong,chengdanzheyipaoerhong、xunsulalongyonghuderenwu。raner,jiangyuanxiandianyingjidazhizuochaijiechengshijiduanduanshipindewanfa,wulunshizaihaolaiwuhaishiqitaguojia,doushiwensuoweiwen。

彩票平台quibichuangshirenkazanbogecheng,tashishoudaoledan·bulangxiaoshuodeqifa。

彩票平台taqunianzaixinanpiannanyishujiefenxianglezijidesikao——xiaoshuojibainianlaizhangjieyuelaiyueduo,meiyizhangyuedushijiandagaijiubangexiaoshi,yuanyinhenjiandan——kanjiuleduzheyanjinghuisuan。dao《 da·fenqimima》gengshi“bianbenjiali”: zhengbenshu440duoye,fenle100duozhang,pingjunyizhangjiu4、5ye。

彩票平台kazanbogexiangbazheiyisilubandaoyingshineirongshanglai。“ruguochenggong,zheihuishidianying、dianshizhihouyingxiangxushi(film narrative)dedisancigeming。” 

“水枪打大炮”?不,它的对手是Youtube

congdiyipishangxianzuopindefanxianglaikan,kazanbogechushiweijie。datouzide《shenghai》zaiimdbshangpingfenzhiyou6.5,《moshengren》zhiyou6.9fen,《zuiweixianyouxi》pingjiazuihaoyebuguo7.8fen。

zuiyaomingdeshi,jibuzuopinzhiyouyiliangbaihaorendafen,yuanyuanluohouyutongqidafenrenshujiqianshangwandenetflixxinju《haolaiwu》heapple tv+dexinju《hanweiyagebu》。yejiushishuo,shangxianyigeyuele,quibihaimeiyouyibuzuopinyouredu。

彩票平台shishishang,kazanbogeliangnianqiantichuquibideshexianghou,zhiyideshengyinjiumeitingguo。shoudangqichongdewentishi: qiangouma?

眼看Netflix大有取代好莱坞之势,各路流媒体近一两年雨后春笋般冒出,愿意砸钱的大有人在。天价拿下《指环王》版权所有:彩票平台_彩票平台排行-【首充包赔】

zuibujiyeyaoxiangpingguodeapple tv+、huanadehbo maxneiyang,yinianzhishaohuageshijiershiyimeiyuan,caiyouzigecanzhan。

彩票平台jinnian3yuequibiwanchenglexinyilunrongzi,zaishangxianqiangongjirongzi17.5yimeiyuan。youfenxirenshixingrong,“zheijiuxiangyongshuiqiangdadapao”。

duicikazanbogefanbocheng,ruguoanzhaomeifenzhongdeneirongchengbenlaisuan,qitapingtaipingjunyifenzhongneirongchengbenshi100meiyuan,quibiyifenzhongshi10wanmeiyuan。

waijiezhiyidelingyidianshishoufei——suiranshiduanshipin,quibizaishoufeishangbingmeiyoutaidayoushi。quibiyonghuyuefeiyouliangzhongmoshi: 8meiyuan/yueketiaoguoguanggao,5meiyuan/yuezexuguankanshaoliangguanggao,zhuceqiansanyuemianfei。ermeiyouguanggaodedisney+zhiyao6.99meiyuan,dishinihezuofangdeyonghukeyimianfeiyizhengnian,tongyangwuguanggaodeapple tv+zhiyao4.99meiyuan,goumaixiniphonejiusong。

kuangqiedisney+、hbo max、peacockdengliumeiti,beikaogezimugongsi,yishangxianjiuzidaihailiangpianku。ermeiyoupiankudequibizhinengbaishouqijia。

彩票平台zhengyinruci,kazanbogebudebufanfuqiangdiao,quibiduibiaodebingfeishinetflix、disney+denggedaliumeitipingtai,qiduanshipindedingwei,gengduoshiyaozhengduoyoutube、tiktok、snapchatdengduanshipinpingtaideyonghu。

youtubequnianshangbannianyuehuoyonghujiutupole20yi,“haiwaibandouyin”tiktokquanqiuxiazailiangdaojinnian4yueyijingtupo20yi,yonghuzaishoujiduanguankanduanshipindexiguanzaoyijianliqilai。

lingyigeshujuduiquibiyeshiyoulide——genjuemarketerdeyanjiu,2019nianmeiguochengnianrenmeitianrenjunshiyongshoujideshijian(3.71xiaoshi)shoucichaoguolemeiguorenmeitianrenjunkandianshideshijian(3.58xiaoshi)。

彩票平台kazanbogerenwei,gedapingtaidexianyouyonghuzhong,kendingyouyibufenduiduanshipinyougenggaodeyaoqiu: zhizuogengzhuanye、bushouguanggaoganrao。zheiyiqunti,jibianzhiyouyoutubeyuehuode1%,neiyeshi2000wanyonghu。

yejiushishuo,quibixiangyongbijianzhangshipindeneirongshuiping,quxiyinduanshipinpingtaideyonghu。danzheiyangdutededingwei,haimeiyoukandaochenggongdeanli。

彩票平台2015nian,meiguotongxunjutouverizontuichulemingweigo90depingtai,yuquibidedingweipoweixiangsi: mianxiangnianqingyonghu,tongyangtigonggeleixinwenjiemu、zhenrenxiu、tiyujiemu,jierulegedadianshitaidejuji,haiyunxuyonghujiangneirongjianjichengduanshipinfenxiangshangwang。

彩票平台verizondego90yijingguanting

彩票平台danyouyuzuihouhuoyueyonghuyuanbujiyuqi,go90zai2018nianbeipoguanting,verizonlurulejin7yimeiyuandekuisun。

彩票平台huoxuzhengshiyinweiyouleqianchezhijian,quibizaicelveshangjinyibuxiangshoujiduanqingxie: chulesuoyouneirongkongzhizai10fenzhongyineideyingxingyaoqiuwai,quibihaiyouyishiqiangdiaoguankanmoshidechuangxin。

彩票平台zaozaiyinianqian,quibijiukaishixuanchuanqidujiadepingmuwufengzhuanhuanjishu,yonghukeyisuishixuanzehengpinghuoshupingguankanneirong,huamianhuizidongshipei。ciwaiquibihaihuiyijushineiwaiguangxian、zaoyindebianhuazidongdiaojieshipindeliangdu、shengyin。

彩票平台quibizhichiyonghuzaihengshupingzhijianwufengqiehuan

houxuhuishangxiandeyixiezuopinhaihuiwandegengda。《touhaowanjia》zhuyantaiyi·xielidanweiquibipaishede《wuxian》,daliangjingtoushiyongshoujipaishe,shangxianhoujiangyunxuyonghuzaiqianhouzhijingtouhuamianjianqiehuan。

dadaoyansipierbogezhengzaiweiquibichuangzuokongbuticaide《tianheizhihou》。tatebieyaoqiuzuopinshangxianhou,yonghuzhinengzaitianheizhihouguankan。weici,quibiyaozhuanmenshangxiandaojishiruanjian,quedingyonghusuozaiditianheihoucaihuitishijiemushangxian。

各路大佬们为何“抱团下注”?

jinguanwaijiezhiyishengbuduan,haolaiwuzaozaojiujitizhandaolequibishenhou。

2017年4月,卡赞伯格宣布Quibi完成了10亿美元的首轮融资。首轮出资的股东集齐了好莱坞“六大”——迪士尼、当时尚未被迪士尼收购的福克斯、NBC环球、索尼影业、派拉蒙的母公司维亚康姆以及华纳。此外,狮门、007版权所有:彩票平台_彩票平台排行-【首充包赔】

zaizhanlvetouzizhemingdanzhong,lingtoudeshiwoermawoerdunjiazudemadrone capital,gaosheng、mogendatonghemeiguoyouxiandianshijiaofuyuehan·malongdeliberty globalgentou,zhongguodealibabayediyishijianchengweiletouzizhe。daolejinnian3yue,quibiyouxianggedatouzifangjinxinglexinyilunrongzi。

彩票平台zheidangzhong,dishinizijiyoudisney+hehulu,huanahenbchuanqiujijiangtuichuhbo maxhepeacock,shenzhilianwoermadouyouzijideliumeitiyewuguihua。

zheixiegongsiweihehuiyuanyiliangtouxiazhu?

为了吸引好莱坞人才,Quibi开出的条件颇为诱人,除了开价在制作成本上上浮20%,还有一项大招——创作者真正拥有IP版权所有:彩票平台_彩票平台排行-【首充包赔】

前文提到,在Quibi上线的作品,实际上是被分成十几个章节的电影。这些作品在上线两年后,创作者就有权面向其他平台出售完整的电影版。在Quibi上线七年后,作品所有版权所有:彩票平台_彩票平台排行-【首充包赔】

彩票平台muqiangedaliumeitiliuxingdemoshishifanguolaide。

以Netflix为代表的流媒体,为了吸引大咖加盟同时迅速扩充版权所有:彩票平台_彩票平台排行-【首充包赔】

不过,明星们虽然开拍前可以拿到更多的钱,但也意味着要跟作品的版权所有:彩票平台_彩票平台排行-【首充包赔】

正因如此,卡赞伯格认为,按照Quibi这样的版权所有:彩票平台_彩票平台排行-【首充包赔】

彩票平台lingyifangmian,quibiliangweizhangduozhezaiyeneideshengwang,yeshigeluzibenyuanyiduixianzhipiaodeyuanyin。

彩票平台jinnian69suidekazanbogezaihaolaiwuyijingchuangdangle50duonian。16suizhongxuebiyehou,kazanbogebiandaolehaolaiwudapin,yiluzuodaoledishiniyingyezongcaideweizhi。zairenqijian,dishinituichule《xiaomeirenyu》、《alading》、《meinvyuyeshou》、《shiziwang》dengjingdiandonghua。

1994niankazanbogexuanzechuzou,yusipierboge、dawei·gefenlianshouchenglilemenggongchang,tazhuguandemenggongchangdonghuacihou20nianlaituichule《shilaike》、《gongfuxiongmao》、《xunlonggaoshou》、《madajiasijia》dengdamaidedonghuaxilie。2016nian,kangkasiteyi38yimeiyuanmaixialemenggongchangdonghua,kazanbogehuaichuaijigeyimeijingongchengshentui。

彩票平台youlemenggongchangdonghuadechenggong,waijieduiyukazanbogedeercichuangyebuganqingyidaiman。yonghaolaiwudeyijulaohualaishuo: buyaogenkazanbogezuodui(don't bet against katzenberg),yinweitazongshiduide。

彩票平台bujinruci,kazanbogehailalaile“zhanyou”meigen·huitemandanrenceo,tahekazanbogeshangshiji80niandaitongzaidishinigongzuoshibianxiangshi。

彩票平台64suidemeigen·huitemancengdanrenebayzhangmenrenshinian,qijianebayxiaoshouecongjibaiwanmeiyuanzengzhangdaolejishiyimeiyuan。2000niandaitayouzoumashangrenhuipuceo,wanchenglejianghuipuyichaiweierdedadongzuo。

laiziquibiguanwang

youlehuitemandejiameng,quibiqunianhaimeishangxianjiulalaile1.5yimeiyuandeguanggao,guanggaozhubaokuotongyongmofang、takezhong、t-mobile。

疫情利好流媒体,Quibi却惨了

彩票平台daomeideshi,yiqingturanlaixi。zhaijiadeyonghuturanyouledabakongxianshijian,xiaohaosuipianhuashijiandexuqiuxiaoshile。dingweiyushoujiduandequibi,juranbuzhichidianshitouping。

彩票平台tongjishujuxianshi,shangxianyigeyue,quibizhishouhuole350wanxiazaiyonghu。

彩票平台yuzhiduibideshi,netflixyijiduxinzengle1577wanyonghu,biciqianyujide750wanyonghuzhengzhengduoleyibei,chuangxiajiduxinzengyonghujilu。shouciyingxiang,netflixjinqigujialianchuanglishixingao,jiezhi5yuechuzongshizhichaoguo1900yimeiyuan,yudishinibuxiangshangxia。

kazanbogeduocizaigongkaichanghebiaoshi,zaitakanlai,quibigengxiangshishangshiji90niandaichudehbo: dangshigonggongdianshitaihaichuzaihuangjinshidai,danhboquebandaoshachu,dailailegengjuzhanglidexushifangshi,yinlinglehoulaideyouxiandianshidejueqi。

彩票平台ruguonengchenggong,quibibujinjiangweihaolaiwudeneirongsikailequanxinderukou,haijiangjisuoyouduanshipinpingtaitigongyigequanxindefazhanlujing。

fangyanquanqiu,duanshipinpingtaijihudoushiyikaougc(yonghushengchanneirong)qijia,wulunshimeiguozuizaodiannaoduandeyoutube、houlaishoujiduandesnapchat,haishizhongguodebzhan、kuaishou、douyin、tiktokdengchanpin。

彩票平台ugcdehaochushineirongchengbendi,fangbianxunsujujiyonghu。danzaiyonghubaozengquxianjieshuhou,duanshipinpingtaipubiandoumianlinzhepingjing: yonghuxinxianganguoquhou,pingtaiyaoruheliuzhuyonghu?ruheyanzhangyonghudeliucunshijian?

yixiepingtaizhuanxiangpugcmoshi,yikaochubujigouhuadeneirongshengchanzhetishengzhizuoshuiping,baokuoyoutube、bzhan、snapchat、douyin、tiktokrujindouchuxianleyuelaiyueduochuizhilingyudedavhuowanghong,weipingtaideliuliangzuochulejudagongxian。

lingyixiezexuanzeledafutishengneirongzhichu,xiangzhizuogengzhuanyedezhangshipinzhuanxing。

youtubezaozai2018nianjiujiangyuanchuangneirongcaipiaopingtaijinxinglequanmianshengji,tuichuleyuanchuangneirongpinpaiyoutube originals,hangaijuji、mingxingjilupiandengneirong,zuoweiyoutube premiumdeyibufenmianxiangyonghushoufei。

jinnianyijidushangxiandejustin biebergerenjilupian,bianshizheiyipinpaidexinzuo,shangxiandiyizhoujiuyou3200wandianjiliang,dapoleyoutubeyuanchuangneirongshangxianshouzhoudebofangjilu。

raner,zaigengkaoyanneirongshuipingdejujineirongshang,congduanshipinqijiadeyoutubebingmeiyoushenmeyoushi,tuichude《maichong》、《yanjingshe》dengjujibiaoxianbuwenbuhuo,zaiyulunchangshanghaowushuihua,yonghuxingqudimi。yizhiyuquniankaishi,zheixiefufeijuji、zongyibudebuzhuanweimianfeibochu。

zaizhongguo,zijietiaodongxuanzeyixiguashipinzuoweifalizhangshipindezhuli,jinliangnianluxutuichulezizhizongyi、guochanju、haiwaijudengzhangshipinneirong,jinnianchunjiemaixiayuanxiandapian《jiongma》dejuedinggengshiyinfalexingyezhendong。

duanshipinqijiadekuaishouyezaiqianbujiude5yue10rimuqinjieneitiandiyicituichuleyuanxiandianyingdubo。 

buguo,wulunshigennetflix、disney+haishiyuaiqiyi、youkudengxiangbi,zheixieduanshipinpingtaidezhangshipinneirongchubeihaixiangdangyouxian。

彩票平台quibijihuayiniantuichu8000duojineirong,xianranshiyoubeierlai,danqimianlindejingzhengyezaijiaju。netflixciqiantuichulexindexijujiemuthe comedy lineup,neirongshizhangdujinyou15fenzhongzuoyoudetuokouxiu,yuanyuanduanyutuokouxiu1xiaoshiqitiaodeguanyouzhangdu。zheiyijiemutuichu,beiwaijiechuaiceshinetflixyouyizaiduanshipinneirongshanglakaizhenxian。

kazanbogebiaoshi,quibibingbuzhuiqiunetflixshidefazhanlujing: xiantongguozaqiantouzixunsushixianyonghuzengzhang,zaihuiguotoulaicaoxinruheyingli。

彩票平台“caipiaopingtaigenmeigendouzuoguoshangshigongsideceo,suoyicaipiaopingtaizhidao,quibideyewubixuyaokekao、kezhongfubingqieshikeyucede。”yanxiazhiyi,quibiyaogengkuaizhengmingqishangyemoshishinengyinglide。

彩票平台danjiujingyouduoshaorenyuanyiweiquibifufei?quibimianxiangyonghuqiansangeyueshimianfeishiyongqi,buhuiyourenhedingyueshouru。jibianshizhei350wanyonghusangeyuehouquandouliuxialaifufei,quibideyueyingshouyezhiyou1750wan-2800wanmeiyuan,mianqiangnengfugaiyiliangbudingjizuopindechengben。genghekuangquibiguanfangxuanchengde350wanxiazaiyonghuzhong,huoyueyonghuzhiyou130wan。

huitemanjieshou《zongyi》caifangshiyechengren,quibishangxiandiyigeyuedebiaoxian“shaodiyuyuqi”。duiciquibiyifangmianjiajinzaiyoutubeshangxianzhengjineirongxiwangtishengzuopinredu,lingyifangmianzejihuazai5yuetuichutoupinggongneng,manzuyonghuyiqingqijiandexuqiu。

bijing,yong《fubusi》yipianwenzhangdehuashuo,ruguoliankazanbogedoubunengbahaolaiwudedingjianneirongdairuyidongduanshidai,gujiyemeirennengzuodaole。

cankaoziliao:

jeffrey katzenberg blames pandemic for quibi’s rough start, nyt;

jeffrey katzenberg’s ‘newtv’ startup closes $1 billion, variety;

quibi raises additional funds ahead of launch, wsj;

jeffrey katzenberg & meg whitman keynote at sxsw 2019;

quite versus the world, the verge;

meg whitman calls launch slightly below expectation, deadline;

彩票平台jeffrey katzenberg’s $1bn “quick bite”, financial times;

disruptors: jeffrey katzenberg, forbes;

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