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百度移动端“赶考”: 5亿直播造星,追得上风口吗?

摘要: 彩票平台 当AI业务的商业化还在苦等明天,市场都在期待百度重回移动牌桌的表现。重金追赶直播风口、多项激励计划都彰显其转型决心,但破釜沉舟之下是诸多的现实问题。

沈抖

baidujituanzhixingfuzongcai、baiduyidongshengtaifuzerenshendou

“百度移动生态是围绕人的生态,百度将全面打通内部平台和产品,下半年继续推进彩票平台能力彩票平台。”百度集团执行副总裁、百度移动生态负责人沈抖对百度的移动端业务做出展望。

5yue13ri,baidujiangyuanbende“baijiahaoneirongchuangzuozheshengdian”gaicheng“wanxiangdahui”,yiciduiguowangyiniandeyidongduanzhuanxingzuochufupan,yeduixiabanniandeguanjianzhanlvezuochuchanshi。

cishi,julibaidufangyan“yaozhengduoyidongduanhuayuquan”zhengzhiyinian。

zheiyinianzhong,baidujinglilebushao“fumian”: gaocenghuanxue、sousuoyewujingzhengjiaju、baiduappzhenggai……gezhongyuanyinrangbaidu2019nianq1jiducaibaochuxianleshangshihoudeshoucikuisun。chuleai+yunzheigejishubankuai,yidongduanyewuyeshibaidubiandongzuidadeyewubankuaizhiyi。buguo,zaizheichangdahuishangtaimeitifaxian,shendouzheiming“houlang”yijingjibenzhanwenjiaogen,“yineirongcaipiaopingtaiweizhu”deyidongduanzhanlveyijibenchengxing。

“后浪”沈抖站稳脚跟

彩票平台qunian5yue,baidujiangsousuogongsishengjiweibaiduyidongshengtaishiyequn,mingquedasousuo、xinxiliu、baiduapphebaidushipin、zhinengxiaochengxudengyewuxian,cishizhengzhibaiduyidongshengtaishiyequnchengliyizhounian,gengshibaiduzouguodedi20geniantou。

liyanhongduiyidongyewudegouxiangshi: “jixuqianghua、fangdabaiduyiyoudeyichaoduoqiangdechanpinjuzhenyoushi,zaisousuo、xinxiliushuangyinqingqudongdejichushangjinyibushengjiweishengtaisiwei。”tagengshitichule“hangshiyidongjichu,jueshengaishidai”dezhanlve。

与之相应的人事变动是老将向海龙的“退”和后浪沈抖的“进”。

quniandebaiduaikaifazhedahuishang,shendoujietixianghailonghoudeshoucigongkaiyanjiang,tichule“xinyidong、xinlianjie、xinshengtai”degainian。

zaitakanlai,aijishuzaibaiduappshangdebuduanluodijiasuleyuyinshibie、tuxiangshibiedengyingyongdechengshu,youhualeyonghutiyan;ertongguozhinengxiaochengxusuoshixiande“xinlianjie”,zerangbaiduappzaitigongxinxizhiwai,zengqiangleweiyonghutigongshangpinhecaipiaopingtaidenengli。yibuduanjinhuadebaiduappweihexin,baiduzhengzaichuangzaoyige“xinyidong、xinlianjie、xinshengtai”。

之后一年内,百度在移动端业务上不断通过投资去丰富其内容生态和生活彩票平台。

据钛媒体App不完全统计,在沈抖上任之后,这一年,百度通过投资知乎、果壳和凯叔讲故事补上从搜索到内容彩票平台的闭环,又通过投资七猫小说和掌阅科技争夺免费阅读的流量入口。百度还与商家彩票平台公司有赞彩票平台达成紧密合作,通过智能小程序补全电商业务。

2019.6 百度低调入股科普网站果壳网;
2019.7 百度与有赞达成战略合作,后于8月8日战略投资有赞;
2019.7.22  百度领投儿童教育品牌凯叔讲故事;
2019.7.31 百度入股七猫阅读;
彩票平台2019.8.12 百度联合快手投资知乎;

2020.3.27 baidutouzizhangyuekeji;

zaidadaokuofuzhuanxingyidongduanshi,baiduyejinglile“daxiangzhuanshen”dezhentong。

彩票平台“zheiduanshijian,mianlinyanjundewaibutiaozhanyijipiruandehongguanhuanjing,gongsizishangerxiatuidongleyixiliedianfuxingbiange,shejizuzhijiagou、renshibiandong、yewupanzhengdengdeng。zheixiebiangedailaijieduanxingzhentong,gengjiangdailaijijiershenyuandeyingxiang,rangbaiduzoudegengwen、gengyuan。”liyanhongzaigongkaixinzhongbiaoshi。

jingguoyizhengniandediaozheng,baiduzai19nianq4jiduzhongyuyousuohuinuan,yingshouchaoguoshichangyuqi。dan2020niankainianxijuandeyiqing,suirancijilebaidudesousuoliuliang,danguanggaozhuzhoujiangdetoufangxuqiuyerangqiguanggaoshourushoudaochongji。chuciyiwai,jinnian4yuebaiduappxiangguanpindaozhenggaiyinfadezaimeijitisusong,yetixianlebaidudangqiandeyingshoulaiyuanyiranbugouduoyuanhua。youci,baiduciqiancengyugao,“2020nianq1yingshoujiangtongbixiajiang5%zhi13%”。

zheichangyidongduandahuishang,shendoujiaochulebaiduapprihuopo2.3yi、baiduzhinengxiaochengxuyuehuopo5yidechengjidan。

成绩单: 百度APP日活破2.3亿,从内容向彩票平台延展

baiduappshibaiduyidongduanyewudezhuyaochengzai。guoquyinian,baidubuduanzhuangdaqishengtai,xiwangyonghuzaibaiduapplijiunengwanchengcongsousuodaoneirongshenghuocaipiaopingtaidezhengtaobihuan。

shujuxianshi,baiduapprihuoyitupo2.3yi,meitianrenjundakaicishuchaoguo10ci。guoquyinian,baiduapprenjunshiyongshizhanghecaipiaopingtaicishuzengzhangjunchaoguo30%,duanneisousuoguimotongbizengzhang59%,shouweimanzulvda58%,xinxiliuchanpinzongshizhangheyonghuhudonglvzengzhangjunchaoguo50%。

彩票平台dangqian,wulunshisousuohaishixinxiliuzhong,baidudoushixianlecongtigongneirongdaotigongcaipiaopingtaideyanzhan。

tongguosousuozhidacaipiaopingtai,baiduappsousuozhongfenfacaipiaopingtaidecishurijunchaoguo500wanci,meisancisousuofenfajiuyouyiciyouxiaochengxuchengzai。

zaibaiduxinxiliuzhong,guoquyinianguazaixiaochengxushangpinhecaipiaopingtaidewenzhangliangzengzhangle500%,xiaochengxuzaixinxiliuzhongdefenfaliangzengzhang250%。

另外据平晓黎分享,无论是百度的搜索还是信息流业务,视频流内容的分发规模都获得了增长。其中,百度搜索中视频内容的分发规模上增长了150%;信息流中包括视频和直播在内的富媒体内容分发也取得进展,其中,视频增长超过125%,直播在过去一段时间也增长了62%。

智能小程序月活破5亿

zhinengxiaochengxushibaiduweiyonghutigongduoyuancaipiaopingtai,yanzhanqicaipiaopingtailiantiaodezhongyaozhuashou。

baiduappzongjinglipingxiaolibiaoshi,jiezhimuqian,baiduzhinengxiaochengxuyuehuoyonghushuchaoguo5yi,youchaoguo42wangezhinengxiaochengxuruzhubaidushengtai。yuehuoguobaiwandezhinengxiaochengxuyechaoguo220ge。dangqian,baiduzhinengxiaochengxukaiyuanlianmengdehezuohuobanyekuozhanzhi45jia。

pingxiaoliyejuleyixieanli: “kongfuzijiushuwang”xiaochengxudedingdanliangzengzhang200%,daushixian300%dezengzhang;“yizhikanmanhua”xiaochengxu,yetongguoneirongbianxianjiafufeiyuedudefangshi,shixianledau380%dezengzhang,rijungmvzengzhang300%。guoquyinian,jiajufenxiangshequ“haohaozhu”yuehuotupo100wan,xinkezhanbigaoda90%yishang,zhinengxiaochengxuchengweiqiduogequdaozhongzuidadeliulianglaiyuan。

zaiyiqingqijian,xiaochengxuchengweishuzizhengwu、fangyiguankong、yiliaoyuyuedengxuqiudezhuyaozaiti。zaiyiqingqijian,baiduzhengwuzhinengxiaochengxuyileijicaipiaopingtaichaoguo10yirenci。zaijieruquanguoyitihuazhengwucaipiaopingtaixiaochengxuhou,baidusuotigongdegaopinzhengwucaipiaopingtaigaoda170duoxiang,rufangbiankuaijiedeshualianchagongjijindeng。

zaidianshangcaipiaopingtaifangmian,yonghuyijingnengzaibaiduapptongguozhinengxiaochengxugoumaishouji、diannao、shengxian、piaowudenggezhonggeyangdeshangpin。

未来: 追赶直播风口,补贴5亿造星

“2020nianbaidujianggengjijidituijinbaiduzhibo”,shendoujieshaodao。

zaitakanlai,zhibojizhongtixianlebaiduyidongshengtaixiabannian“ren”yu“caipiaopingtai”liangdazhongdianfangxiang,jishirenyurendeshishihudong,younengtigongyoujiazhidecaipiaopingtai。

baiduzhibo“jiangyizhishiweihexin”。tijibaiduzhiboyuqitapingtaidequbie,shendoubiaoshi,“baiduhexinnenglishisousuo,sousuohexinxiliudetexinghuirangbaidugengqingchuyonghuxiangkanshenmeleixingdezhibo,baiduchao10yideyonghuguimoyeshiqitapingtaibujubeideyoushi。”

shendouhaibiaoshi,baiduhaixiangjiezhiboweiyonghutigonggexinghuacaipiaopingtai。biru,jiyujiankangleizhiboxiangyonghutigongyuyue、wenzhendengyizhanshicaipiaopingtai;jiyuzhishi、jianshuleizhibo,xiangyonghutigonggoushucaipiaopingtaideng。weilaibaijiahaoyejiangduizhibolingyudeyouzhichuangzuozhejinxingfuchi。

为加码直播,百度直播还宣布推出“聚能计划”,以100亿流量和5亿补贴打造一千位明星主播。
百度重金加码直播

baiduzhongjinjiamazhibo

dangqian,shipinliuneirongzaibaidusousuohexinxiliuzhongdefenfaguimobuduanzengzhang,weibaiduzuozhibotigongleyixiebianli。dandang“zhibore”yijingshaobianhulianwang,toubuqiyeyiyouchengshudebianxian。zaxiazhongjin,baidujiunengganshangzhibofengkoulema?

打通百度系产品,多项激励扶持创作者

baidudeyidongshengtaineirong,libukaiyouzhideneirongchuangzuozhe。baiducifanyecongchanpinhefuchizhengceliangfangmianqufuchichuangzuozhe。

彩票平台yifangmian,shendouxuanbuzaichanpincengmian,baidujiangquanmiandatongbaiduapp、aiqiyi、baijiahao、zhinengxiaochengxu、haokanshipinhebaidubaikedengsuoyoubaiduxiyidongchanpin。rangchuangzuozheyiduanchuangzuo,kuapingtaifenfa,huodegengduopuguang。

“muqianchuangzuozheconghaokanshipinfabudeneirong,douhuitongguobaiduappdesousuohexinxiliu、aiqiyi、tieba、zhidao、baike、xiaodudengyidongduanchanpinjinxingfenfa。”baidufuzongcai、yidongshengtaiyonghuzengzhangbuzongfuzeren、hudongwenyupingtaizongfuzerencaoxiaodongjieshao。

彩票平台tayebuchongdao,wuluntongguobaijiahao,haishiaiqiyihaofabushipinneirong,douhuizaihaokanshipinyijiaiqiyishuangduantongbufenfa。

lingyifangmian,weijilibaiduyidongshengtaizhongdechuangzuozhe,chuzhibojihuawai,baiduhaifabulesanxiangchuangzuozhejilijihua。

  • 百家号的“百川计划”将拿出500亿流量全力助推创作者快速的成长,设立针对爆款的创作营,粉丝增长权益包,以及为创作者提供MCN专属计划等。
  • 在智能小程序方面,百度推出“创意小程序造星”计划,旨在打造100个MAU过十万的创意小程序。
  • 好看视频推出“未来计划",百度将以1千亿爆款流量,扶持运动健康、兴趣学习、房产家居等8大垂类的优秀作者。

百家号变现

彩票平台pingxiaolijieshaolebaijiahaodesizhongbianxianfangshi

彩票平台chulechanpindatonghejilizhengce,baiduyezaicimingquelechuangzuozhedebianxianfangshi。yibaijiahaoweili,chuangzuozhekeyitongguofufeizhuanlan、dianshangdaihuo、neirongyingxiaoyijifufeiquanzisizhongfangshibianxian。

shujuxianshi,baidubaijiahaochuangzuozheyitupo300wan,haokanshipinyou80wanmeitijigoujipugcchuangzuozhe,baiduzhishichuileiyongyou2.2yineirongchuangzuozhe,baokuo6wanhezuojigouhe5wanzhuanjiaxuezhe。

当AI业务的商业化还在苦等明天,市场都在期待百度重回移动牌桌的表现。百度重金追赶直播风口、多项计划激励创作者,都彰显其向移动端激进转型的决心。然而,砸下重金、破釜沉舟能否换来长久增长,单一的“现金牛”能否抵御风险,如何寻找更多赢利点仍然会是百度苦恼的现实问题。(本文首发钛媒体App,作者 | 芦依,编辑 | 赵宇航)

彩票平台【caipiaopingtaishitaimeitijizheluyi,guanzhubaidugongsiyewujiqizhuanxing,ruguoniduiciyeganxingqu,huanyingyucaipiaopingtaicaipiaopingtailianxi。】

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芦依
芦依

guanzhuneirongchanye、ai、gongsito byewu;youyizheqingjiaweixinlotusluyi,caipiaopingtaiqingzhumingshiyou。

评论(3

  • 芦依 芦依   回复  caizhukui:
    回复
    1

    youshagushima?(xiergongting)

    2019-05-14 09:32 via pc
    • caizhukui: 百度内部执行力不行
      2019-05-14 09:19 via pc
      回复
      0
  • sam6 sam6
    回复
    0

    彩票平台dahuidemingzidoukeyigailaigaiqu,kejianzhanlvejuexinzhidongyaochengdu。

    2019-05-14 17:31 via pc
  • caizhukui caizhukui
    回复
    0

    baiduneibuzhixinglibuxing

    2019-05-14 09:19 via pc

Oh! no

ninshifouquerenyaoshanchugaitiaopinglunma?

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