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中小企业瑟瑟发抖: 字节跳动也开始“养蛊”了?

摘要: 彩票平台 从内容分发跨界到教育、游戏、金融、文娱、智能硬件,马不停蹄的投资并购之后,字节跳动亟需一个打响新市场的爆款。

图片来源@视觉中国

tupianlaiyuan@shijuezhongguo

wen | waidaodao

2011nian,3qdazhangangjieshubujiu,baiduyishoupan460yimeiyuandeshizhidengdingzhongguohulianwangqiyeshizhidiyi,chaoguoletengxunde445yimeiyuan。tongshibaozuodetengxunkaishifansi,erzheiyinianyechengweitengxuntouzidefenshuiling,mahuatengjuedingtongguozibenfuchigengduohezuohuoban,rangjuedabufenanziyoutouzibuqudongtuijin,bushouyewubumenyingxiang。

qichu,tengxunxuanzemijibujudianshang,jiangyixun、gaopengwang、ftuan、haolemaidengzhongduoxiangmuyijunaxia,ranerduibitongshiqiyiyangyazhudianshangsaidaodehongshan,tengxuntouzideyejikeweixiangdangcandan。zhizhi2014nian,tengxunjiadalidu,touzile68jiaqiye,zheiqizhongjiubaokuorihoushitouqiangjingdejingdonghedazhongdianping。

彩票平台zheigeshihou,congqinghuadaxuezidonghuazhuanyeshuoshibiyedeyanshou,zaigongzuoleliangnianhoukaishijinrutengxunzhantou,zaineili,tajihujianzhengletengxuntouzichengzhangzuikuaideyigejieduan。erdangtalikaitengxun、jiaruzijietiaodongshi,zheiduanjiuzhijingliyerangtachengweizhangyimingjiasuzhanlvetouzihekuozhangdezuijiarenxuan。

彩票平台juquantianhoukejibuwanquantongji,jiezhiqunian6yuefen,zijietiaodongtouzixiangmuyida57ge,erqiejinnianzaijiaoyuheyouxilingyu,jielianbuduandetouzirangzhangyimingdeyexinbaoluwuyi。buguo,zaixueletengxundetouzishuhou,yiduoshukongguzitaiwangluodezhongxiaogongsi,zaizijietiaodongneibuduochanpindejingzhengcijixia,sihuyekaishiquxiangtengxunde“yanggu”jizhi。

xuyaoshengmingdeshi,benwensuotide“yanggu”bingfeibianyici,ershiyinweitouzimoshiyuyangguchuanshuoyouzheyiqutonggongzhimiao,guerbencizaishangyefenxidejiaodushang,jinyongyuzhongxingdaizhi,buhanrenhebaobianqingxu。

腾讯式的投资

彩票平台yuchuantongdehulianwangqiyebutong,zijietiaodongzhenggegongsiguanlicengshi1-14-106rencaijiagou: zhangyimingweizuigaojueceren,tazhijielingdao14minggongsigaoguan,zhei14weiyewu“yibashou”zhixiayouyou90jiwei“erbashou”,zongji106ren。zheifenlaizithe informationdebaodao,gongbulezijietiaodongshenmideguanlijiagou,yerangyanshoulingdaodetouzituanduizhengshifuchushuimian。

jinguanjinnianyanshouyijingzhengshizhuangang,quanmianfuzeyouxiyewu,danzijietiaodongdetouzizhanlvehebufayijingrizhenchengshu。

2018nian1yue,jinritoutiaochenglileyijiaguimo2yiyuandeneirongtouzijijin,touzizaoqixinmeitineirongchuangyexiangmu,bingyouxianguanzhuduanshipinxiangmu。taxiangjitouzi、binggouleyinduxinwenjuhepingtaidailyhunt、meiguoyidongduanshipinchuangzuozheshequflipagramyijishououmeinianqingrenxiaideduanshipinyingyongmusical.lydeng。qizhongmusical.lychengweidouyinhaiwaibantiktokdepulushi,yechengjiulezijietiaodongzheiyichuhaihaiwaizuichenggongdechanpin。

zheigeshihou,zijietiaodongdetouzixiangmuhaizhuyaoweiraoqizhuye,yejiushineirong,buguosuizhegongsipinpinjiamaqiyecaipiaopingtai、jiaoyu、youxi、dianshang、jinronglingyu,yizhangpangdadetouziwangkaishigoujian。

zuimingxiandejiushizaijiaoyulingyu。2018nian5yue,meitibaoliaozijietiaodongtuichuleyikuanmingweigogokiddeyingyupinpai,gaipinpaiyoubeijingshanxingkejiyouxiangongsi100%konggu,shanxingzeshiyouzijietiaodong100% konggu。buchulianggeyue,zijietiaodongyoushougoulezaixianjiaoyupinpaixuebajunbduanyewu,touzianxinjiating、xiaoyangjiaoyu、aikid、the minerva project、qingbeiwangxiaodengjiaoyuchanpin。

yiweizishenfagaosumeiti,“henduojiaoyuleidexiangmu,zijietiaodongchushoujiubinggoule,caipiaopingtaihennancanyu,zhengge2018niantamentouzi+binggoule10duogejiaoyuxiangmu”。

zijietiaodongdeqiangshihetengxunruchuyizhe。lishishujuxianshi,tengxunduibutongshengmingzhouqidegongsijihuyijingzuodaole360duwusijiaofugai,congzhongzilundaoshangshigongsi,meiyoutengxundehongqichabudaodedifang,erqiehaiwangwanghangaitongyilingyu、tongyisaidaodeduogechuangyegongsi。zijietiaodongdangqianzaijiaoyulingyudetouzi,yeshijihushelielezaixianyingyupeixun、aifuzhuxuexi、1dui1、k12wangxiao、jiaoyuyingjian、siweixunliandengfangfangmianmian。

彩票平台guangsawanghuoxuyouyibufenshiyanshoucongtengxunzhantoudaozijietiaodongtouzituanduideyizhongfenggeyanxi,danzhanzaizijietiaodongdejiaodushang,zuigenbendeshitayinghelesuowei“appgongchang”dejingzhengfaze: xianghujingzheng。

congjiaoyudaoyouxidaoshejiao,zijietiaodongdaduodetouzishichuyuzhanlvexuqiu,yutengxungengcezhongcaiwutouzibutong,zhangyimingxiwangtongguoduitouzixiangmudeduoshukonggu,ronghegongsizaisuanfatuijian、liulianghuoqushangdehexinyoushi,congduogechanpindexianghujingzhengzhonghuodebaokuan。

彩票平台dantouziyueduo,fengxianyueda。

控股?养蛊?

彩票平台zhangqiyilai,tengxunduitouzixiangmudechigubiliyizhichijinshentaidu,tongchanghuikezhizai30%yixia,mudejiushixiaochuchuangyezhesangshigongsikongzhiquandegulv,erzheiyiyuanzerangtengxunzibenzaichuangyegongsimianqiandexingxiangyichangyouhao。

zijietiaodongsuiranyanxuletengxuntouzidefengge,danzaikongzhiquanshangquexiaofangalidezuofa。

2017nian,chaoxirilidemugongsi「beijingchaoxiguangnianxinxijishuyouxiangongsi」biangenglegongshangxinxi,xintouzirenwei「beijingshanxingkeji」,erzijietiaodongweishanxingkeji100%dekonggugudong。yinianhou,dangshishirentoutiaogaojifuzongcaidezhanglidongzhengshijieshoulechaoxiguangnian,qiechaoxiguangnianshougoushanghaimokunshi,yeshi100%konggu。

彩票平台dangran,buzhishizaiyouxilingyu。2018nian,gogokiddezhutibeijingbitezhixuekejiyouxiangongsi,youbeijingshanxingkejiyouxiangongsi100%konggu;2019nian6yue,shanghaizhengjianjuguanwanggengxinleguanyuhupudefudaogongzuojinzhanbaogao,qizhongjinritoutiaoqixialiangjiagongsihejichigushuyichaoguochuangshiren,chengweilehupudezuidagudong;8yue,hudongbaikechuangshirenpanhaidongtuichu,zijietiaodong100%konggudebeijingliangziyuedongkejiweidiyidagudong;

zijietiaodongzhuiqiuduitouzixiangmudekongzhi,yibufenshiweileweichigongsidezengzhangshenhua。2018nianzijietiaodongjitouzizhexunuole500yi-550yiyuandeyingshou,zuizhongzhidadaoleyuqifanweixiaxian,2019nianzhangyimingyoushexiale1000yidemubiao。tongguobinggoukeyijiangzhongxiaogongsideyejinaruzijietiaodong,hainengtansuoduoyuanshangyebianxian。

lingyifangmian,dangzijietiaodongtongguotouzikonggubaqitagongsinaruzijidetixinei,duogexiangmuqitoubingjin,xianranzhenghaofuhezijietiaodongyiguandechanpinfuhualuoji。

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彩票平台neibujingzhengdexingshi,zuidianxingdeyaoshutengxundesaimajizhi,yejiushiwaijiechangshuodeyangguzhanshu。danyutengxunbutongdeshi,tengxunyangguzhizaihexinyewuneibu,bubojitouzixiangmu,erzijietiaodongzetongguokongguquanquanzhangwotouzixiangmu,rangtamenjiaruneibuchanpinzhijiandejingzheng,congerxuanchuyigekenengdebaokuan。

彩票平台zijietiaodongzhizaobaokuan,yidingchengdushangyilaizhangyimingyijiyewuguanlicengyituoshujujinxingdepanduanhexuanze,tengxun“saima”zegengduodeshichunjingzhengdejieguo,danbenzhishangqishijiweixiangsi。

字节跳动的“火药味”

彩票平台mahuatengcengzaijieshoucaifangshizheiyangxingrong“saimajizhi”: zaigongsineibuwangwangxuyaoyixierongyudu,rongrenshibai,yunxushidulangfei,gulineibujingzhengheshicuo。

danjinxienianlai,zhengrupanluanzai《tengxunmeiyoumengxiang》yiwenzhongsuoshuo,“tengxunduineibuxiangmudefazhanyekaishibiandezhuizhangshadiemeinaixin,tamenkaishiyongroisiweihengliangxinchanpindetouruchanchubi: yidanfaxiantouruchanchubidadaoshangxian,caipiaopingtaijiuyaobatagandiao”。zheiyeshi“yanggu”zhanshuzuiweiwaijiegoubingdedifang,henduoxiangmulunweipaohui。

zijietiaodongduibinggouerlaidexiangmutongyangchongmangonglixing。beijingbitezhixuebeishougouhou,shigebannian,zijietiaodongjiushangxianleshaoerzaixianyingyupingtaigogokid,raneryinweiyiweidijinxingguanggaogongshi,neironghetiyanyuanburuduishou,yinianhoubeibaochudaguimocaiyuan。gengduanzandehaiyouaikid,congshangxiandaotingzhiyunyingjinyongle3geyue。

congqiyebinggoudaochanpintuichu,zijietiaodongdejiaoyuyewuqishihaimeiyoujinxingduoshaochuangxinxinggaibian,bianjiyujiaruzhanchang,jiuqiyuanyin,ruyiweitouzirensuoshuo,“toudeyoudianerji,youdianchichengle”。dangzijietiaodongdetouzibantukongqiankuoda,gongsiyejiu“xuyaohuagengduodeshijianquzhenghehexiaohua”,danzhangyimingxianrangengqingxiangyuanlaixunsujiucuo、diaozhengdingweidezuofa,meiyoujizheixie“wailaizhe”xuyaodeshijian。

erqieyidanshujubulixiang,xiangmujiujiyoukenengbeipaoqi。

zheizhongyaliduiyutongguozhanlvebinggouzujiandeyouxibumenyeshiyizhongtiaozhan。

yiweizijietiaodongdeneiburenshirenwei,youxizhizuoxuyaozhangshijianjilei,tuanduidajianyexuyaoduogexiangmushicuomohe,caikenengyouchuxianyidingjieguo,danzijietiaodongshijieguodaoxiangxinggongsi,kanshujushuohua,duimangongchuxihuodeyouxizhizuoliuchengquefazugourenzhi。youqishizhongduyouxi,ziyanzhongduyouxihaoshihaoli,jishishidangnianaliyouxizaleneimeduoqian,yemeiyouchanshengyigebaokuan。

彩票平台yimianshigegeyouxituanduizhijianjiliedexiangmujingzheng,yimianzeshizijietiaodongguokuai、guogaodetaotailv,suoyi,beizhaolaiderencaihetuanduizhijianchongmanle“huoyaowei”。

congneirongfenfakuajiedaojiaoyu、youxi、jinrong、wenyu、zhinengyingjiandenglingyu,mabutingtidetouzibinggouzhihou,zijietiaodongjixuyigedaxiangxinshichangdebaokuan,dandaodishigulineibuxianghujingzhenghaishijizhongziyuan“bandashi”,kongpazijietiaodongbunengzhiyongyuanlaidesiweilaikaolv。

bijing,“yanggu”buyi,“diguo”weijian。

【taimeitizuozhejieshao: waidaodao,hulianwangyukejiquanxinmeiti。tongmingweixingongzhonghao: waidaodao(wddtalk)。benwenweiyuanchuangwenzhang,xiejueweibaoliuzuozhexiangguanxinxiderenhexingshidezhuanzai。】

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歪道道
歪道道

彩票平台hulianwangyukejiquanshenduguanchazhe。tansuoxinjingji,buzouxunchanglu。weixingongzhonghao: waidaodao(wddtalk)

评论(4

  • wangyiyeshizheiyangde?

    2019-05-11 23:06 via android
  • 上海朱帝 上海朱帝
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    0

    彩票平台duoyuanhuazhanlvehoujiushijingjianzhenghe,baokuanbushiliushuixiannenggoushengchande……

    2019-05-11 10:04 via android
  • 独行君 独行君
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    0

    because

    2019-05-11 09:22 via android
  • 潇澎 潇澎
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    daqiyebing

    2019-05-11 08:09 via android

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